The consumerisation of IT continues to impact companies across all industries, with more and more choosing “Bring Your Own Device” IT policies. As employees buy the latest devices for personal use, they are pleading with IT departments to support business apps on a rapidly growing number of mobile devices. However, the challenges for corporate IT, make this an area poised for failure. Please join this webinar as we discuss the issues and best practices around managing the growing BYOD trend.

1. Apperian Overview
Rise of BYOD in the Enterprise
Chuck Goldman
Founder and CSO

2. About Apperian
Leading cloud-based mobile application
management platform for the enterprise.

3. We Drive Mobile ROI
Cloud ✦ Instant deployment with no cap-ex
Platform ✦ MAM Bus to provide a full suite of technology
for everything from SDK to device
Security ✦ IT policy control for BYO devices with end user
satisfaction and higher adoption - MDM optional!

4. Shifting mobile market $6.6B
market
forrester
75.5% of US
workforce mobile
in 13
500k iOSx Apps,
3 Billion iPad
400k Android Apps
Apps downloaded
66% of US jobs 6.8 Million
require PC/ devices activated
Internet
on Christmas 11
18 Billion iOSx
App downloads
iPad
$3B paid to app
developers by
Android
Apple
Windows
iPhone
Blackberry
Mobile
2015
Users

5. Shifting enterprise Devices! $6.6B
Corporate Issued
Bring-Your-Own-Device
market
forrester
(BYOD)
70% surveyed
have a BYOD policy
451 Group survey, 2012
2015
Users

6. Tectonic Plates of the Mobile Enterprise
TECTONIC PLATES OF MOBILE ENTERPRISE Remote Management
Exec Dashboard
Baby Boomers
iPad
Cloud
Web Services
Security!
Platforms Galore!!
MEAP
MDM
MAM
Personal/Work
BYOD
Consumer Apps

7. Enterprise Mobile challenges
★ Don t touch my phone!
★ No useful enterprise apps
Enterprise
★ No enterprise app
Mobile
marketplace
Ecosystem
★ Difficult to get apps installed
★ Apps data needs to be secured

8. Mobile App Management
★ Supports BYOD
★ Focus on users and apps
★ Connect providers
with buyers
★ Cloud-based
★ Manage mobile policies

9. Worker benefits
• Role-based catalogsHighly
customizable
• App ratings for dev feedback
• Crowdsourcing for idea curation
• Secure content streaming

10. IT benefits
• Empowering IT!
• Cloud-based scalable
• Support for:
• Enterprise SSOBYOD, corporate-
owned kiosk device support

11. Mobile Management Approaches
Mobile App Management
Mobile Device Management
(MAM)
(MDM)
Focus
Users
Devices
Managed
Apps
Device
Elements
Usage Model
Self-Service
Centralized Push
Worker- or Corporate- Corporate-Owned
Best Suited For
owned Device
Device
On-Premise
Delivery
Cloud-based
(typically)
Strictly Confidential
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12. Public vs. Private App Store
Private, branded
App Store
iTunes and
Android App
Stores
Enterprise
• Searching within 500K Apps
• Secure, branded catalog
• Requires public account
• In-house custom apps
• Device-by-device install
• Multi-device, multi-app install
• Manual update process
• Self-service or IT push updates
• No app data disablement
• Identity-based provisioning
• No management ability
• Reporting/Analytics
Strictly Confidential
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13. Enterprise
Application
Services
environment

14. apperian EASE

15. apperian marketplace
• Showcase for custom enterprise apps
• Apperian 3rd party apps
• One-click publish into EASE
• Mobile app lifecycle automation

16. Apperian Client Services
• Integration team for EASE and Marketplace Apps
• Apps in days or weeks not months
• 60+ Enterprise Apps designed, built deployed
Analysis
Security
Mobile Strategy
Location Awareness
External Accessories
Integration with Backend Systems
Event Driven Analytics
Imaging / Scanning
Augmented Reality
Provisioning
Deployment
Support

17. Apperian Epicenter
Epicenter - The First Social Corporate Directory
Leverage internal social networking
Visually navigate your organization
Location Aware Content
Find the right people with the right skills
Collaborate with key players to solve problems
Strictly Confidential

18. policy-wrap
App

19. GEOFENCING API
Enterprise SDK
Location-based Content
App Authentication
App Availability
App Lock
App Delete
Admin based/Dynamic
All based on Core Location
Geofencing - Location Metadata makes Enterprise Data Smarter!
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20. Bottom line
• Enterprise Mobility Market in flux, BYOD is disrupter
• Current MDM/MAM/DIY only solve pieces of the puzzle
• Apperian s vision is to bring it all together
• Complete app lifecycle management
• For workers, IT app providers
• Cloud solution is proven
• Our success is measured by our customer s success
Strictly Confidential
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21. Thank You!
cgoldman@apperian.com

22. Controlling the Uncontrollable - Managing the
Rise of BYOD in the Enterprise
With Apperian and Verivo Software
April 25, 2012

23. Building Apps with BYOD
in Mind
Christopher P Willis
Chief Marketing Officer
Verivo Software, Inc.
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24. Introducing Verivo Software
The Enterprise Mobility Company
• Focused on accelerating business results for our
customers
• 2011 a record year:
- Customer-base increased by 40%+
- Revenue run rate
increased by 50%+
- Employee base increased by 55%+
• Hundreds of customers globally across many industries
• Worldwide ecosystem of sales services partners
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25. Own Your Mobility
• Verivo’s enterprise mobility platform allows you to:
- Design and build apps much faster
- Deploy apps simultaneously across multiple device types
- Centralize the management of deployed apps
- Implement updates to apps with agility
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26. The Verivo Platform Advantage
• Rapidly build, deploy manage and update native mobile
applications for multiple device types
• No specialized programming expertise required
• Robust enterprise solution: unlimited data integration,
unmatched security, performance monitoring.
• Lowest total cost of ownership
• Value-based pricing model makes mobility affordable
• Industry-proven solution: 10+ years developing enterprise, B2B,
and B2C mobile applications across a wide range of industries

27. Enterprise Mobility - The Past Was Easy
Then
• One device to rule
them all… BlackBerry
• All enterprise apps were built for BlackBerry devices
• One security and management infrastructure: BES
Today
• Devices are flowing into the enterprise from everywhere
• Building for only “supported” smartphones means unsupported
users
• Building apps for each device type is costly, with a high
percentage of rework required
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28. The New World of Mobility Requires Agility
The New World of Mobility
• 70% of devices used in business are
purchased by users
• In May 2011, there were 45 devices
released on 4 different operating
systems.
Use Case: Knowledge Workers (Information as needed, when needed, where needed)
Requirements: Rapidly Changing
Strategy: Agile
§ Focus on tasks that make an immediate impact
§ Develop and deploy the app
§ Rapid feedback and learning how to improve the app
§ Rapidly deploy improvements
§ Continuous, rapid improvement of the app

29. What are your options for developing mobile apps?
Native App
Method: Custom
Development
App Rich experience,
device specific
features
Advantages Highest performance
for graphics intensive
apps (gaming)
Time to Slow
Market
Programming Objective C, .NET
Expertise CF, C#, J2ME
Agility Low
Cross-device Months
support
Make/Deploy Months
Changes
Total Cost of High
Ownership

30. What are your options for developing mobile apps?
Native App Web App
Method: Custom Custom
Development Development
App Rich experience, Lowest common
device specific denominator
features experience
Advantages Highest performance “Long-tail” device
for graphics intensive support
apps (gaming)
Time to Slow Fast
Market
Programming Objective C, .NET HTML, JavaScript,
Expertise CF, C#, J2ME CSS3
Agility Low Moderate
Cross-device Months Months
support
Make/Deploy Months
Weeks
Changes
Total Cost of High
Low
Ownership

31. What are your options for developing mobile apps?
Native App Native App Web App
Method: Custom Code Generation Custom
Development Platform Development
App Rich experience, Rich experience, Lowest common
device specific device specific denominator
features features experience
Advantages Highest performance Highest performance “Long-tail” device
for graphics intensive for graphics intensive support
apps (gaming) apps (gaming)
Time to Slow Moderate Fast
Market
Programming Objective C, .NET Objective C, .NET CF, HTML, JavaScript,
Expertise CF, C#, J2ME C#, J2ME CSS3
Agility Low Low Moderate
Cross-device Months Months Months
support
Make/Deploy Months
Months Weeks
Changes
Total Cost of High
High Low
Ownership

32. Key Needs in Mobile App Development
Multi-Device Support Back-End System Integration
• Develop rich, native apps once
• Integrate with any legacy, industry
and run them on all smart phone standard, or external system.
and
tablets.
• Read/Write/Update access to data
• Support device-specific feature
• Data security: data encryption, user-
superset, not least common
denominator level security
Mobile
Mobile Development Expertise
Enterprise Requirements Enterprise
Application
• User authentication authorization • Mobile
app requirements definition
Platform
• Mobile app design
• Offline access synchronization
• Specialized programming skills
• Localized language support
• Performance usage monitoring • Mobile app deployment

33. What are your options for developing mobile apps?
Native App Verivo: Native App Native App Web App
Method: Custom Agile Development Code Generation Custom
Development Platform Platform Development
App Rich experience, Rich experience, Rich experience, Lowest common
device specific device specific device specific denominator
features features features experience
Advantages Highest performance Agility: build, deploy Highest performance “Long-tail” device
for graphics intensive update across all for graphics intensive support
apps (gaming) devices rapidly apps (gaming)
Time to Slow Fast Moderate Fast
Market
Programming Objective C, .NET None (programming Objective C, .NET CF, HTML, JavaScript,
Expertise CF, C#, J2ME and scripting optional) C#, J2ME CSS3
Agility Low High Low Moderate
Cross-device Months Weeks Months Months
support
Make/Deploy Months Less than one
day Months Weeks
Changes
Total Cost of High Low
High Low
Ownership

34. The Only Agile Mobile App Development Platform - Verivo
Source Coding Challenges The Verivo Platform

35. Next Steps
• Learn more about building secure mobile apps using the Verivo
platform. Contact us.
• See a detailed demonstration of the Verivo platform in our next
technical webinar May 10th: Verivo.com/resources/upcoming-
webinars
• Next Webinar: Mobile CRM Best Practices, Guest Speaker: William
Band, Forrester Research, May 3rd
• Meet the Verivo team at BlackBerry World 2012, May 1-3 in Orlando
Florida. Schedule a meeting: info@verivo.com
• Learn more about Verivo at www.verivo.com
• Learn more about Apperian at www.apperian.com
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