We’re calling it: 2013 is the Year of the Enterprise Mobile App! Are you prepared to transform your business with increased mobile productivity? Mobile management solutions are proliferating: MDM, MAM, MBAAS, Virtualization, Containers, NAC, SDN. Which makes the most sense for your business and when?

1. Are You Ready?
2013 Is the Year of the
Enterprise Mobile App
Chris Hazelton
Research Director, Mobile & Wireless
451 Research
Stephen Skidmore
Director of Product Marketing
Apperian

2. Welcome
Chris!
Chris Hazelton
Mobility Analyst
Mobility
&
Wireless
Research
Prac6ce

3. Company
Overview
§ One
company
with
3
opera6ng
§ 200+
staff
divisions
§ 1,300+
client
organiza6ons:
§ Syndicated
research,
advisory,
enterprises,
vendors,
service
professional
services,
datacenter
providers,
and
investment
firms
cer6fica6on,
and
events
§ Organic
and
growth
through
§ Global
focus
acquisi6on

4. Bonus
for
AOending
Today’s
Webinar!
• Abstract
of
key
findings
in
the
“Mobile
Management
Disorder”
Report
• 30-­‐day
free
trial
of
451’s
Market
Insight
Service

5. Mobile
Strategies
MAM
MDM
App
e
Devic nt
Manageme
nt
me
Manage
Mobile
Strategy
MBaaS
Container
s
Virtualization

6. Methods
for
managing
enterprise
mobility
Server/Backend
Network
Device
App
High
Mobile
VPNs
Applica6on
virtualiza6on
NAC
Level
of
Adop6on
MAM
MDM
PIM
container
MBaaS
App
container
Mobile
virtualiza6on
Low
Range
of
Control

7. Poll
What
mobile
strategies
are
you
using
or
interested
in?
• None
Yet
• Mobile
Device
Management
• Mobile
App
Management
• Virtualiza6on
• Containers

8. MDM
and
BYOD
considera6ons
Privacy
Power
of
IT
Relevancy
to
core
business

9. BYOD
considera6ons
for
apps
1. Access
and
iden6ty
management
–
app
should
integrate
or
support
an
access
management
setup
2. Apps
should
have
logging,
event
trigger,
and
error
repor6ng
mechanisms
built
into
the
app
3. Data
storage
key
to
app
architecture-­‐
how
much
data
do
organiza6ons
want
stored
within
local
app
database

10. Poll
Do
you
plan
to
support
BYOD?
• No
• Yes,
with
MDM
• Yes,
with
MAM
• Yes,
with
no
restric6ons

11. Poll
Sanc6oned
BYOD
ac6vi6es?
• Access
to
corporate
email
• Access
to
web-­‐based
tools
&
apps
• VPN
into
corporate
networks
• Remote
access
to
company-­‐owned
PC
• Use
of
company-­‐specific
Apps

12. 451
Results
Source:
451
Research
ChangeWave
–
Q1
2013
Corporate
IT
Spend,
November
2012
n:
783

13. Enterprise Mobility Growth Curve
Innovation & ROI
Phase 1 Phase II Phase III Phase IV
“Device Management” “Build apps” “Deploy apps” “Secure & Manage apps”
Devices Apps
time
© 2013 Apperian Inc. All rights reserved.

14. MDM?
Source: 451 Research,
Mobile Management
Disorder, Dec 2012
© 2013 Apperian Inc. All rights reserved.

15. and
MAM?
Source: 451 Research,
Mobile Management
Disorder, Dec 2012
© 2013 Apperian Inc. All rights reserved.

16. Mobile
Management
Area
of
Applicability
Data
Classifica+on
Public
Private
Regulated
Classified
Cri+cal
Fully
Tiered
Essen+al
Comprehensive
Relevancy
Mobility
to
Core
Primary
Management
Business
Mobile
Virtualiza6on
Maturity
Targeted
Secondary
Container
None
MDM
Unsupported
High
Medium
Low
Risk
Tolerance
for
Mobility

17. MAM
Area
of
Applicability
Development
App
Store
Custom
External
Internally
Developed
Highly
Cri+cal
Vola+le
ach
Future
Re
Essen+al
MAM
Area
of
Applicability
Relevancy
Data
To
Core
Primary
Fluid
Format
Business
Secondary
None
Sta+c
Public
Private
Regulated
Classified
Data
Classifica+on

18. Poll
In
this
map,
where
do
you
see
your
company
?
B
E
C
D
A

19. Next
Steps
• Iden6fy
where
you
are
in
these
maps
• If
just
bringing
in
devices,
begin
to
think
about
Apps
• If
just
a
few
apps,
star6ng
thinking
about
how
you
will
deploy
• If
more
mature,
have
IT
be
central
to
the
control
and
acquisi6on
process
of
your
app
strategy.
• Of
course…
• Read
the
abstract
• Sign
up
for
your
30
day
free
trial!

20. Poll
What
topics
would
you
like
to
see
next?
• Scaling
a
mobile
solu6on
quickly
• Developing
a
mobile
strategy
• Reducing
BYOD
concerns
&
complexi6es
• Protec6ng
Apps
and
Data
• Driving
high
levels
of
adop6on

21. Ques6ons?
Comments?