In search of the solution for modern problems in sales organisations?

1. What’s the nr. 1
bottleneck for sales
organisations?
Luc Appelen

2. Not the Sales Strategy

3. But the implementation

4. If you want this?

5. You need

6. Is there a match?

7. Luc Appelen
CAREER
SM ITH KLINE RIT
Regional Scientific Advisor region Antwerp-Limburg (1985-1988)
SMITH KLINE BEECHAM
Product Manager anti-infectives BeNeLux 1989-1992)
SMITH KLINE BEECHAM
Area Sales Manager Flanders (1992-1995)
PFIZER
National Sale s Manager Belgium (1995-1999)
DOUWE EGBERTS COFFEE SYSTEM S/SARA LEE
National Sale s Manager B2B Belgium (2000-2003)
SITA RECYCLING SERVICES - SUEZ
Sale s Dire ctor Flanders & Brussels (2003-2006)
HILAIRE VAN DER HAEGHE NV MATERIAL HANDLING
Sale s & Marketingmanager Belgium (2007-2010)
WIM BOSM AN BELGIUM /TRANSPORT MAENHOUT NV
Sale s Dire ctor Belgium (2010-2011)

8. Luc Appelen
QUALIFICATIONS - EDUCATION
1981 - Industrial Engineer Biochemistry-Karel de Grote Hogeschool (B, Antwerp)
1977 - A2 Electronics -Don Bosco Technical Institute Hoboken (B, Antwerp)
QUALIFICATIONS – PROFESSIONAL CERTIFICATES
2001 – IIIC Certificate – Sara Lee (NL, Utrecht)
2005 – Global Player Certificate – Suez University (Fr, Paris)
QUALIFICATIONS - PROFESSIONAL COURSES, TRAINING & FORMATION
1990 - Marketing Planning Program - Impact Planning Group (USA, Philadelphia)
1993 - Le chef de vente professionel & coaching - Mercuri Goldmann (B, Brussels)
1996 - Le Management Commercial & L'animation de réunion – Lacroix/Sablayrolles (Fr, Paris)
1999 - Sales Coaching & Counselling - Jean-Pierre Van Goethem/Kluwer (B, Ghent)
2000 - How to recrute your sales team - Sara Lee (NL, Utrecht)
2001 - Optimizing Presentation techniques - Quintensence (B, Brussels)

9. Interested ?
• Luc Appelen
• 0032.473.790.651
• Luc.appelen@hotmail.com
• See also on LinkedIn