1. Where are you in your mobile maturity …
and where do you want to be?
February 2, 2012

2. Today’s Presenter
Michael J. King
Principal Mobile Strategist
Appcelerator, Inc.
Blog: www.appcelerant.com
Twitter: @mobiledatamike

3. Ask Questions!
• Type questions into the
questions box in the
GoToWebinar control panel
• Engineers are standing by to
reply personally to your
questions
• General Q&A at end of
presentation

4. “By 2015, 70% of your
customer interactions will
originate from a mobile
device .”
Gartner 2011

5. Agenda:
• What is the Mobile Maturity Model
• How can you use it
• What your position with the model means for:
Application Sourcing, Technology Choices, and
Audience.
• Questions?

6. The Mobile Maturity Model

7. Phase One Exploration

8. Exploration Priorities
Understanding the audience, both devices and
demographics
Impact of mobile devices on infrastructure
Understanding of support requirements and training

9. Phase Two, Acceleration

10. Acceleration Priorities
Integration of new services and data sources into the
existing application/s
Understanding of how users are discovering and
using the applications
Expanding the audience of devices, operation
systems, and interactions

11. Phase Three Innovation

12. Innovation Priorities
Diving deep into those user interactions to discover new
service opportunities
Discovering which cloud services align with audience and
application requirements
Rapid iteration and application redevelopment
Data and information flows back from the application to
the enterprise

13. Conclusions
Your position on the maturity model should dictate
your expectations of the application/s you build
Your technology and application sourcing decisions
should be based on that position as well, not all
enterprises will reach the end phase
The model is flexible and should apply to both
customer as well as employee mobile applications

14. Ask Questions!
• Type questions into the
questions box in the
GoToWebinar control panel
• Engineers are standing by to
reply personally to your
questions
• General Q&A at end of
presentation

16. Appcelerator Leadership and Awards
2011 Magic Quadrant
for Mobile Consumer
Application Platforms:
Visionary
“Best Developer Tool”
Best Mobile Platform Finalist
50 Most Innovative 100 Top Private Productivity Award
Companies in Apple’s Companies
Ecosystem