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Why is facebook blue
- 1. WHY IS FACEBOOK BLUE? THE SCIENCE BEHIND COLORS IN MARKETING Babu Appat
- 2. TURN OUT, SOMETHING AS SIMPLE AS TWEAKING THE COLOR OF A BUTTON CHANGES USER BEHAVIOR OR ENDEARS PEOPLE TO YOUR PRODUCT. babuappat@gmail.com
- 3. Yes Of course BUFFER'S LEO WIDRICH EXPLAINS THE IMPORTANCE OF COLOR IN WEBSITE AND BRAND DESIGN babuappat@gmail.com
- 5. Yes Of course LEMME TRY TO EXPLAIN THE IMPORTANCE OF COLOUR IN WEBSITE AND BRAND DESIGN babuappat@gmail.com
- 6. Why is Facebook blue? babuappat@gmail.com
- 7. According to The New Yorker the reason is simple. It’s because Mark Zuckerberg is red-green color blind; blue is the color Mark can see the best. babuappat@gmail.com
- 8. Not highly scientific, right? That may not be the case for Facebook, but there are some amazing examples of how colours actually affect our purchasing decisions. babuappat@gmail.com
- 9. After all, sight is the strongest developed sense in most human beings. babuappat@gmail.com
- 10. It’s only natural that 90% of an assessment for trying out a product is made by colour alone babuappat@gmail.com
- 11. So how do colours really affect us? and what is the science of colors in marketing, really? babuappat@gmail.com
- 12. As we strive to make improvements to our product studying this phenomenon is key. babuappat@gmail.com
- 13. Let’s dig into some of the latest, most interesting research on it. First: Can you recognize the online brands just based on color? babuappat@gmail.com
- 14. Before we dive into the research here are some awesome experiments that show you how powerful colour alone really is. babuappat@gmail.com
- 15. Based on just the colours of the buttons, can you guess which company belongs to each of them? babuappat@gmail.com
- 20. Awesome These examples from YouTube designer Marc Hemeon, show the real power of colour more than any study could. babuappat@gmail.com
- 21. How many were you able to guess? I will tell you the ANSWERS now babuappat@gmail.com
- 26. Do you know? Which colors trigger which feeling for us? babuappat@gmail.com
- 27. It’s a bit ambiguous Being completely conscious about what color triggers us to think in which way isn’t always obvious. babuappat@gmail.com
- 28. LOGO The Logo Company has come up with an amazing breakdown which colors are best for which companies and why. babuappat@gmail.com
- 29. Here are 4 great examples: Let’s delvea little deepinto: babuappat@gmail.com
- 33. And the Fourth I would like to show you a co-relation between colour and emotions
- 35. When we feel compelled to buy somethin.. colourcan play a major role.
- 36. Analytics company KISSmetrics created an amazing infographic on the science of how colors affect our purchases.
- 38. The role of green stands out to me as the most relaxing colour we can use to make buying easier.
- 39. Most companies didn’t intentionally choose this as the main colour although it seems to have worked very well so far.
- 40. At second look, we also realized how frequently black is used for luxury products.
- 41. I’ll show you the full infographic:
- 43. How to improve your marketing with better use of colors:
- 44. This all might be fairly entertaining, but what are some actual decisions we can apply today to a website or app?
- 45. If you are building an app that mainly targets women, experts suggest that women love blue, purple, and green, and dislike orange, brown, and gray
- 47. In case your app is strictly targeting men, the rules of the game are slightly different. Men love blue, green, and black, but can do without brown, orange, and purple. babuappat@gmail.com
- 49. In another experiment, Performable (now HubSpot) wanted to find out whether simply changing the colour of a button would make a difference to conversion rates. babuappat@gmail.com
- 50. They started out with the simple hypothesis of choosing between two colours (green and red) and trying guess what would happen. babuappat@gmail.com
- 51. Green connotes ideas like “natural” and “environment,” and given its wide use in traffic lights, suggests the idea of “go” or forward movement. babuappat@gmail.com
- 52. The colour red, on the other hand, is often thought to communicate excitement, passion, blood, and warning. babuappat@gmail.com
- 53. It is also used as the colour for stopping at traffic lights. Red is also known to be eye- catching.” babuappat@gmail.com
- 54. So, clearly an A/B test between green and red would result in green, the more friendly colour. At least that was their guess. babuappat@gmail.com
- 55. Here is what their experiment looked like: babuappat@gmail.com
- 57. So how did that experiment turn out? The answer was surprising: The red button outperformed the green button by 21%. babuappat@gmail.com
- 58. What’s most important to consider is that nothing else was changed at all: babuappat@gmail.com
- 59. 21%more people clicked on the red button than on the green button. Everything else on the pages was the same, so it was only the button colour that made this difference. babuappat@gmail.com
- 60. This definitely made me wonder: If we were to read all the research before this experiment and ask every researcher which version they would guess would perform better, I’m sure green would be the answer in nearly all cases. Not so much. babuappat@gmail.com
- 61. Dozens of experiments were to improve conversion rates using changes of colors. babuappat@gmail.com
- 62. While the results weren’t as clear, we still saw a huge change. One hypothesis is that for a social media sharing tool, there is less of a barrier to signup, which makes the differences less significant babuappat@gmail.com
- 63. Despite all the studies, generalizations are extremely hard to make. Whatever change you make, treat it first as a hypothesis, and see if the actual experiment supports your ideas. babuappat@gmail.com
- 64. People are always very prone to go with opinion. Yet, data always beats opinion, no matter what. babuappat@gmail.com
- 65. Quick last fact: Why are hyperlinks blue? This is something that always is of great interest and is actually a fun story. In short, it offers the highest contrast between the colours used on early websites. babuappat@gmail.com
- 66. Tim Berners-Lee, the main inventor of the web, is believed to be the man who first made hyperlinks blue. Mosaic, a very early web browser, displayed webpages with a (ugly) gray background and black text. babuappat@gmail.com
- 67. The darkest color available at the time that was easily distinguishable from the black text was that blue color. babuappat@gmail.com
- 68. Therefore, to make links stand apart from plain text, but still be readable, the colour blue was selected. Since then, the blue colour for links has stayed for the most part babuappat@gmail.com
- 70. Which one do you LIKE the most? babuappat@gmail.com