Ideas for combining the concept of syllabus week and using it in the prospecting arena for Master's degrees.

1. Syllabus Week
A new way to help Master’s prospects choose

2. Master’s are the New Black
• Popular, Profitable and Proliferating
• Means of Differentiation: School and Person
• Deserving of special attention
Engage. Consider. Convert.

3. Master’s Students are Different
Know what they want.
Research their options.
Take their time.
Engage. Consider. Convert.

4. Current Limitations
• Difficult to compare schools
• Master’s often co-mingled with
every other level of degree
• Lead-gen business model not built
for Master’s prospects’ timeline
Engage. Consider. Convert.

5. Syllabus Week
• The practice of interviewing (and firing teachers)
• Education’s version of the test drive
Engage. Consider. Convert.

6. What if we could ...
• compare programs side-by-side?
• find schools that match our interests?
• sample faculty and courses?
• focus just on the unique Master’s degrees?
Engage. Consider. Convert.

7. Syllabus-Week Site
• Think Kelley Blue Book meets “rate-my-professor”
• Think Amazon for courses
• Think eHarmony matching you to faculty
(we are)
Engage. Consider. Convert.

8. www.flyiron.com
Anthony Power
anthony@flyiron.com
Parker Oliver
parker@flyiron.com
Engage. Consider. Convert.