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Shear Madness Final Project Review
- 1. Introductions • Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities 9/29/11 12/2/11 Allison Porterfield Allison Porterfield 2 1
- 2. Introductions Introductions • Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests with NHS, choir, freshman Involved – mentoring andActivitiesOlympics at BVNW Extracurricular Special 9/29/11 12/2/11 Allison Porterfield Allison Porterfield 2 2
- 3. Introductions The Client • AllisonMadness: Shear Porterfield – Senior at Blue Valley Northwest A company – dedicated to Project lead – making haircuts major Graphic design unique, fun and – Interestsfor kids. special – Extracurricular Activities – First haircut through first date • Free Haircut Friday 9/29/11 12/2/11 Allison Porterfield Allison Porterfield 2 3
- 4. Introductions Overview •• Allison Porterfield requests Details about the client’s – Objective: To increase customer base – Senior at Blue Valley Northwest through social networking. – Project lead – Target Audience: Parents of young children. – Graphic designhaircuts a fun environment – Message: Giving major – Interestswill enjoy. that kids – Strategy: Continue with Free Haircut – Extracurricular Activities Friday, show Shear Madness’s personality through social networking and redo their current strategy for Twitter 9/29/11 12/2/11 Allison Porterfield Allison Porterfield 2 4
- 5. Deliverables Introductions What they were using… • Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities 9/29/11 12/2/11 Allison Porterfield Allison Porterfield 2 5
- 6. Introductions Competitors • Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities http://www.greatclips.com/ 9/29/11 12/2/11 Allison Porterfield Allison Porterfield 2 6
- 7. Introductions Competitors • Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities http://www.sugarspicekids.com/ 9/29/11 12/2/11 Allison Porterfield Allison Porterfield 2 7
- 8. Introductions Comparison • Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities 9/29/11 12/2/11 Allison Porterfield Allison Porterfield 2 8
- 9. HowIntroductions Different Shear Madness is • Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities 9/29/11 12/2/11 Allison Porterfield Allison Porterfield 2 9
- 10. Introductions • Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities 9/29/11 12/2/11 Allison Porterfield Allison Porterfield 2 10
- 11. Free Haircut Friday Introductions • Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities 9/29/11 12/1/2011 Allison Aubrey Illig Porterfield Allison Porterfield 2 11
- 12. Introductions • Allison Porterfield FREE is dominant, catches – Senior at Blue Valley Northwest the eye Circles and Project lead – drop shadows – Graphic design major creates depth – Interests – Extracurricular Activities 9/29/11 10/26/11 Dots branding Porterfield Allison Porterfield Allison 2 12
- 13. Introductions • Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities 9/29/11 12/1/2011 Allison Porterfield CAPS Student: xxxxxx xxxxx 2 13
- 14. Introductions Competitor Research • Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities http://www.greatclips.com/ 9/29/11 10/26/11 Allison Porterfield Allison Porterfield 2 14
- 15. Introductions Mailchimp • Allison Porterfield – Senior at Blue Valley Northwest Texture pulls eye in towards – Project lead picture – Graphic design major – Interests – Extracurricular Activities 9/29/11 12/1/2011 Allison Aubrey Illig Porterfield 2 15 Allison Porterfield
- 16. Introductions Shear Madness Social Networking • Allison Porterfield Shear Madness Twitter – Senior at Blue Valley Northwest Shear Madness Facebook – Project lead – Graphic design major – Interests – Extracurricular Activities 9/29/11 10/26/11 Allison Porterfield Allison Porterfield 2 16
- 17. Transition to font easier to read for text Introductions • Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities 9/29/11 12/1/2011 Allison Porterfield CAPS Student: xxxxxx xxxxx 2 17
- 18. Introductions • Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities 9/29/11 12/1/2011 Allison Porterfield CAPS Student: xxxxxx xxxxx 2 18
- 19. Introductions Texture • Allison Porterfield Movement – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities 9/29/11 12/1/2011 Allison Porterfield CAPS Student: xxxxxx xxxxx 2 19
- 20. Introductions Comparison • Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities 9/29/11 Allison Porterfield Allison Porterfield 2 12/2/11 18*
- 21. Introductions • Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities 9/29/11 12/2/11 Allison Porterfield Allison Porterfield 2 21
- 22. Introductions • Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities 9/29/11 12/2/11 Allison Porterfield Allison Porterfield 2 22
- 23. Introductions • Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities 9/29/11 12/2/11 Allison Porterfield Allison Porterfield 2 23
- 24. Introductions • Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities 9/29/11 12/2/11 Allison Porterfield Allison Porterfield 2 24
- 25. Introductions • Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities 9/29/11 12/2/11 Allison Porterfield Allison Porterfield 2 25
- 26. Introductions • Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests show Photos exactly what – Extracurricular Activities they do 9/29/11 12/1/2011 Allison Porterfield CAPS Student: xxxxxx xxxxx 2 26
- 27. Introductions • Allison Porterfield – Senior at Blue Valley Northwest Bright and – Project lead happy background – Graphic design major reflects Shear Madness – Interests personality – Extracurricular Activities 9/29/11 12/1/2011 Allison Porterfield CAPS Student: xxxxxx xxxxx 2 27
- 28. Introductions Client Pitch • Allison Porterfield increased • Facebook traffic has exponentially Valley Northwest – Senior at Blue • AsProject lead their responses were much – you can see, lower in August compared to the amount I – Graphic design major am getting with my posts. – Interests • If I Extracurricular this trend in all – continue with Activities aspects, Shear Madness will achieve their objectives. 9/29/11 12/2/11 Allison Porterfield Allison Porterfield 2 28
- 29. Introductions Client Pitch • Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities 9/29/11 12/2/11 Allison Porterfield Allison Porterfield 2 29
- 30. Introductions Client Pitch • Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities 9/29/11 12/2/11 Allison Porterfield Allison Porterfield 2 30