The document provides an overview of a client project for a hair salon called Shear Madness. The client wants to increase its customer base through social media. The project includes continuing its Free Haircut Friday promotion, reworking its Twitter strategy, and launching a monthly email newsletter. The document outlines the client, objectives, target audience, competitors, and a timeline for deliverables such as reconstructing Twitter and starting the monthly newsletter by certain dates.

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2. Introductions
• Allison Porterfield
– Senior at Blue Valley Northwest
– Project lead
– Graphic design major
– Interests
– Extracurricular Activities
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3. The Client
• Shear Madness:
– A company
dedicated to making
haircuts unique, fun
and special for kids.
– First haircut through
first date
• Free Haircut Friday
• Facebook/Twitter
• Mailchimp
Newsletter
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4. Overview
• Details about the client’s requests
– Objective: To increase customer base
through social networking.
– Target Audience: Parents of young
children. Specifically mothers in their 30s.
– Message: Giving haircuts a fun
environment that kids will enjoy.
– Rationale: Continue with Free Haircut
Friday, show Shear Madness’s personality
through social networking and redo their
current strategy for Twitter.
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5. Deliverables
What they were using…
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6. Competitors
http://www.greatclips.com/
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7. Competitors
http://www.sugarspicekids.com/
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8. Competitors
http://www.justforhairsalon.com/
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9. Free Haircut Friday
Aubrey Illig
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Allison Porterfield

10. Aubrey Illig
10/21/2011 10
Allison Porterfield

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12. Project Plan/Timeline
Monthly Mailchimp
Weekly Free Haircut (first issue by October
Fridays 5th)
Reconstruct Twitter Following October
background/strategy 20, post discussion
by October 20th, 2011 starters via Twitter 3-4
times a week.
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13. Shear Madness Social Networking
Shear Madness Twitter
Shear Madness Facebook
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14. Competitor Research
http://www.greatclips.com/
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15. Mailchimp
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16. Compare
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17. Email Newsletter

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19. Checklist/Timeline
Weekly Free Haircut Monthly Mailchimp
Fridays (first issue by October
(sent by Wednesday 5th)
to client)
Reconstruct Twitter Following November
background/strategy 1st, post discussion
by November 1st, starters via Twitter 3-4
2011 times a week.
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20. Any Questions?
THANK YOU
for your time!
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