Business applications of VR

1. Business Application
of Virtual Reality
BY-PULKIT KAPOOR
KUSHAANG DESWAL
APOORV PARMAR
CHIRAG GABA
SHREYA MAHA JAN
SIDDHARTH SHARMA

2. Points to be Discussed
Other Business
applications of
VR
Different
business
processes using
Virtual Reality
Products using
Virtual Reality
Virtual Reality
Modelling
Language and
its
implementation
How does
Virtual Reality
Work
What is Virtual
Reality

3. WHAT IS VIRTUAL REALITY?
Virtual reality is an artificial environment that is created with software and presented to the
user in such a way that the user suspends belief and accepts it as a real environment.
On a computer, virtual reality is primarily experienced through two of the five senses: sight and
sound.
Why Virtual Reality?
Explore the territory of human imagination.
Immerse you in a computer generated world.

4. How does VR work?
Tracks physical movement in the real world and redraws them to show the movements.
The output is then sent to head mounted display.
User gets immersed in the world.

5. Virtual Reality Modelling Language
(VRML)
Standard used by Virtual Reality applications for web.
Organises multiple media types such as Animation , images and audio to immerse the user in a real
world environment.
Platform independent .
Requires little bandwidth.

6. VRML implementation
DuPont
DuPont , the Wilmington ,Delaware, created VRML application called Hyperplant, which enables users to
access 3D data over the Internet.
Engineers use this model as if they are actually going through a plant.
Reduces the mistakes during the construction of oil rigs and oil plants.

7. Products Using Virtual Reality
HTC VIVE
This Virtual Reality headset has a
front-facing camera, which provides
users with a full room experience.
Created in conjunction with Valve, gamers can wander around a
space up to five meters diagonally, so get ready for an incredibly
immersive experience
USD
$800

8. GOOGLE CARDBOARD DEVICE
The idea behind this product lies in its simplicity and
affordability.
Making the device accessible to everyone allows
Google to introduce everyday people to the world of
Virtual Reality. Best of all, you can order your own
headset or a DIY kit and build it yourself!
Rs. 250-
350/-

9. SAMSUNG GEAR VR
Designed to work seamlessly with Samsung Galaxy
smartphones, the Gear VR is designed with a gyroscope
and accelerometer for a smooth experience.
Users can easily transport into a world of captivating
content, with games, movies and uncharted destinations.
The experiences are limitless.
Rs. 8,500/-

10. NOKIA OZO
The Nokia Ozo is the world’s first ever Virtual Reality
camera, designed for professionals in production and
content creation.
The camera is set to capture some incredible imagery and
video footage, with 360-surround sound, live
broadcasting and real-time monitoring.
While this product isn’t designed for consumers and
comes with a hefty price tag, we can expect to see a lot
more of amazing content in everyday life created with
this technology.
USD
$60,000

11. OCULUS RIFT
With a built-in microphone, sensor and headphones,
putting the device on will take you to an entirely different
place.
Gamers should get excited, with a 110-degree view, the
Oculus Rift boasts the largest view of any VR device.
As Virtual Reality products and devices hit shelves over
the next 12 months and beyond, it’s becoming clear that
this technology will slowly integrate into everyday life in
ways we can’t yet imagine.
USD
$600

12. Microsoft HoloLens
Microsoft HoloLens is shaping up to be another
formidable competitor in the Virtual Reality market.
Unlike the Oculus Rift, Microsoft’s ambitious research
teams are basing their display on holographic technology.
While this lends itself to Augmented Reality (or, as
Microsoft prefers to call it, “mixed reality”) more than VR,
it’s clear that the display technology alone is meant to be
a jumping-off point for virtual experiences to come.
USD
$3,000

13. Different Businesses using VR
Construction Engineering Corporate Sport
Education Defence Automobile

14. Virtual Reality in Construction
Virtual reality can be extremely useful in the construction industry, which is often known as having a very high
amount of inefficiency and low profit margins. Using a virtual environment, an organisation can not only render
the resulting structure in 3D but also experience them as they would in the real world.

15. Virtual Reality in Construction
Preview Office Building.
Reduces cost of making a sample design of the building floor.
Requirements and design can be shown virtually.
Reduces flaws in the construction.
Final result is almost fully accurate.

16. The Benefits
• Test the viability of an architectural design.
• Earlier, reliable on human judgements that were erroneous.
• It increases the reliability on the decision taken.Viability
• The design of the building can be explored.
• Feedback about a design from this is phenomenal, being able to
pick up even small details such as whether a worker can fit in
within a space.
Virtually Exploring
the Design
• Furthermore, the construction of a building can be simulated in
virtual reality as it would in its normal environment. This allows
an organisation to fine-tune construction processes for
maximum efficiency and a minimum amount of change.
Simulated
Construction

17. Virtual Reality in Engineering
• Use of 3D modelling tools and visualisation
techniques as part of the design process.
• Engineers can view their project in 3D and gain
a greater understanding of how it works . Flaws
or potential risks can be spotted before
implementation.
• Time and money is saved by reducing the
infeasible or risky methods.
• High end graphics, video with a fast refresh rate
and realistic sound and movement.

18. Virtual reality and the design cycle
• In some cases, virtual reality can be used from the start of the design
lifecycle, e.g. the initial concept through to the build and
implementation stages. This is reviewed at stages to check for faults,
structural weaknesses and other design issues.
Virtual reality and rail construction
• Virtual reality engineering is employed by Balfour Beatty Rail, a rail
infrastructure contractor who includes this as part of their design process. It is
used for planning, prototyping and construction purposes, and helps with
project realisation.

19. Virtual Reality in Sport
Virtual reality performance
• The athlete uses this technology to fine
tune certain aspects of their performance,
for example, a golfer looking to improve
their swing or a track cyclist wanting to go
faster in the individual pursuit. Three
dimensional systems can pinpoint aspects
of an athlete’s performance which require
changing, for example, their biomechanics
or technique.
Driving equipment design
and innovation
• Innovation is a key factor in this industry
as the bar is raised higher and higher in
terms of sporting achievement.
• Design of sporting clothes and equipment,
e.g. running shoe design.
Bringing the sporting event
closer to the audience
• improve the audience’s experience of a
sporting event. Some systems allow the
audience to walkthrough a stadium or
other sporting location, which helps them
when purchasing a ticket to an event.
Virtual reality is used as a training aid in many sports such as golf, athletics, skiing, cycling etc. It is used as an
aid to measuring athletic performance as well as analysing technique and is designed to help with both of
these. It also used in clothing/equipment design and as part of the drive to improve the audience’s experience.

20. Virtual Reality in Education
Virtual worlds are recently new phenomena in that
they enable people to meet and socially interact
with others in a variety of online environments.
Each user is able to build an environment which
they navigate by means of a 3D figure or avatar.
This avatar is personalised by the user and acts as
their ‘alter ego’ in the virtual setting.
There are many different kinds of virtual worlds
which cater to all ages. There are worlds for very
young children, pre-teens, teenagers and early
adulthood (e.g. 20’s). They may cater to different
audiences but they all do essentially the same
thing.

21. Advantages of virtual worlds in education
•The advantages of virtual worlds include cost, location and engagement. Why engagement?
•Students with interest in technology will pay more attention and this will generate their interest for a
considerable amount of time. They will be familiar with online social interaction especially with the
rise in social media so why not use this as a way of imparting knowledge and information to them.
•Plus the virtual world is an adaptive environment. It has the ability to change and grow depending
upon people’s preferences which only increases their understanding.
•However, a virtual world is no replacement for ‘face time’ as it is now called. In other words,
students still need to be able to discuss any issues they may have with their teacher and in the real
world. So a virtual world should be considered as a complimentary aid to other teaching methods.

22. Virtual Reality in Defence
Virtual reality has been adopted by the military –
this includes all three services (army, navy and
air force) – where it is used for training
purposes. This is particularly useful for training
soldiers for combat situations or other
dangerous settings where they have to learn
how to react in an appropriate manner.
A virtual reality simulation enables them to do
so but without the risk of death or a serious
injury. They can re-enact a particular scenario,
for example engagement with an enemy in an
environment in which they experience this but
without the real world risks. This has proven to
be safer and less costly than traditional training
methods.

23. Military uses of virtual reality
Flight simulation
Battlefield simulation
Medic training (battlefield)
Vehicle simulation
Virtual boot camp
Virtual reality is also used to treat post-traumatic stress disorder. Soldiers suffering from battlefield trauma and other
psychological conditions can learn how to deal with their symptoms in a ‘safe’ environment. The idea is for them to be
exposed to the triggers for their condition which they gradually adjust to. This has the effect of decreasing their
symptoms and enabling them to cope to new or unexpected situations.

24. Virtual Reality in Automobile Industry
•Dealers can showcase models conveniently wherever the customer
wants – in a boutique shop, or shopping centres, in customers’ living
rooms, or at work. And there are no constraints;
•Any personal configuration is possible.
•REWIND created the world’s first fully interactive True-VR car
configurator and simulator for the Oculus Rift DK2 headset for the
launch of the Lexus NX.
•Using the latest CGI technology the user was immersed in a virtual
world where they could fully configure every aspect of an NX to their
own specification and then take it on a test drive.
• This pioneering campaign in 2014 paved the way for many other car
brands to follow suit and experiment with VR. Example,Audi is rolling
out new VR for Oculus Rift.
•This allows shoppers to customise the ideal configuration of the Audi
they want and view the car inside and out from a first-person
perspective.

25. Ford Motor Company, based in Dearborn, Michigan, has been using virtual reality technology to
various degrees to develop its designs since the year 2000. But in the last seven years, the 111-year
old business has made virtual reality central to its automotive development, using the Oculus Rift
headset technology.

26. Other Business Applications Of VR
Attend Office Conferences.
Interview Candidates.
Urgent Meetings where presence of all is required.
Complex Training Sessions.

27. Business Applications Of VR Contd..
Attend Technical Conferences
• Reduce the travel time.
• Attend multiple conferences in a daytime.
• Have the option of leaving out a conference if not suitable.
• Get to see more number of products due to attending of multiple conferences.

28. Business Applications Of VR Contd..
Interview Candidates
Company HR’s can use VR to generate an environment as that of an interview room.
Can be constructed anywhere.
The candidate can be immersed in the environment.

29. Business Applications Of VR Contd..
Urgent Meetings
Meetings that require everyone to be present from all around the world.
VR gets everyone in the same conference room.

30. Business Applications Of VR Contd..
Complex training sessions
Recording the training sessions for the new hire so that they can speed up with their work.
The more people interact with the objects in the room, the more things are clear to them.
The trainer could record sessions once for anyone to experience. Or, as a live seminar, it would add
some new appeal.

31. Thank You