1. THE INTERNATIONALIZATION PROCESS OF THE E-MARKETPLACE FOODIT A/S Akshay Jog Alys Eleonor Thomas Anubha Garg Apoorva Dixit Justin Arnold Finch Karl-Maximilian Strobel

2. FoodIT: Company Overview

3. Product Overview What is the product? An e-commerce system for the trading of food raw materials and ingredients buyers and sellers, including: materials management and comprehensive statistics.

4. Example of the platform proposed

5. Services to the Buyer A website platform Assistance in sourcing from suppliers Handling the transactions efficiently Selection of new suppliers Negotiation of framework contracts To decrease the time and the costs of processing orders To decrease the final price of the traded product

6. Traditional e-market trading functions Describes the products and services offered by the suppliers When the buyer sends a request to buy something Makes it possible for the buyer to list a product or service which they would like to buy Catalogue Electronic tenders Reverse auctions

9. Services provided to suppliers Suppliers enter the platform Confirm every step of the delivery and quality control Give access to purchasing and contract statistics as well as the Global product trade statistics They record and update themselves in the Supplier directory Suppliers submit offers, lowering the selling price for each bid submitted

10. Business Model: Two options Registration fee: right to use the system Payment per transaction Consultant services paid per hour Payment on the transaction 0.1% under €150,000 0.2% under €750,000 0.1% from €750,000 Professional Enterprise Basic Premium Ultimate Advanced

15. People Required

21. Suggested Organizational Structure SR: Sales Representative (Number would depend upon the requirements) SeRs: Service/ Support Representatives