A weekly look at who the key technology influencers were on Twitter and what they tweeted about.

1. The Twitter Influencer Weekly Bulletin
29 November to 05 December
The week's guide to technology influencer activity on Twitter

2. 29 November to 05 December
About this research
Apollo Research's Twitter Survey monitors just those people who make and shape the technology agenda. The service concentrates on
monitoring the technology opinion formers who have an independence from the vendors. These people tend to fall into two main groups: the
writers (journalists, bloggers, etc.) and the technology analysts.
The survey monitors the tweets from 5,257 influencers whose level of impact is determined by three factors: 1. the quality of the people that
follow them; 2. the numbers of quality people following them; and 3. the extent to which they are referenced by other influencers.
Our weekly bulletin looks at the activity from these influencers over the last week and includes the topics (hashtags) that have grabbed the
influencer's attention, the companies they have tweeted most about and how their activity has been spread over the week.
The week in numbers How does your company compare with
its rivals on Twitter?
In the last week 548 different technology
Number of tweets this week: 78,642 companies were mentioned by 3,478
different influencers.
Number of influencers tweeting: 3,478
Number that were tech writers: 2,796 Did your company get its fair share of
coverage on Twitter?
Number that were tech analysts: 682
Number of different hashtags used: 6,956 To find out how your company's share
compared with that of your rivals and which
Number of tech companies mentioned: 548 influencers are driving the agenda in your
sector then call us today on +44(0)208 979
Number of influencers retweeted 483 4443.
www.apolloresearch.com 2

3. 29 November to 05 December
What were the influencers writing about?
Tech Analysts
These were the ten hashtags that the
technology analysts tweeted most about
last week and, through their influence,
made the biggest impact.
Impact
The biggest, by a huge 288%, from cloud
was IBMConnect11. The hashtags socbiz,
IBMConnect2011 and gartneraadi
completed the top five.
Tech Writers
The chart shows the ten hashtags most
often used by the technology writers last
week and the impact that they made on
Twitter.
Impact
The biggest by 49% from cloud was
leveson. The hashtags ENSW, OccupyLA
and Newsfoo completed the top five.
www.apolloresearch.com 3

4. 29 November to 05 December
What did the influencers mention the most?
The tag cloud below shows the topics, companies, products and people that were mentioned the most in the 78,642 tweets written by the influencers
last week.
www.apolloresearch.com 4

5. 29 November to 05 December
Which companies were the influencers writing about?
0 5000 10000 Tech Analysts
Impact 15000 20000 25000 30000
These are the top 10 companies that the
Apple technology analysts covered the most.
Google
Both the analysts and the writers covered
Microsoft
Apple more than any other company.
IBM
SAP
Oracle
Amazon
Research In Motion
Hewlett-Packard
Cisco
0 20000 Impact 60000
40000 80000 100000 120000 Tech Writers
If you compare the writers top ten with the
Apple analysts top companies then you can see
Google that the companies placed first second
Microsoft and third were the same as the top three
for the analysts.
Amazon
AT & T
Samsung
Yahoo
Verizon
Hewlett-Packard
Research In Motion
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6. 29 November to 05 December
Who wielded the most influence this week?
0 20000 40000 Impact
60000 80000 100000 120000 140000 160000 Tech Analysts
These are the top 10 technology analysts
Ray Wang that made the biggest impact from the 712
James Governor
analysts that tweeted last week. Ray
Wang (rwang0) tweeted 243 times (that's
James Kobielus
an average of 34.7 tweets per day).
Wes Miller
Sameer Patel The impact that Ray Wang delivers is
Vanessa Alvarez related to the high number of quality
Fred McClimans people (end users, commentators and
other influencers) who follow the tweets.
Jeremiah Owyang
James Lundy
Stephen O'Grady
0 20000 Impact 60000
40000 80000 100000 120000 Tech Writers
Out of the 2796 technology writers that
Maria Popova tweeted last week, these were the top 10
James Governor that made the biggest impact from their
tweets.
Kara Swisher
Anthony De Rosa You can see that Maria Popova
Chris Pirillo (brainpicker) made the most impact
Brian Stelter followed by James Governor (monkchips).
Alex Howard
James Kobielus
Dennis Howlett
Ben Kepes
www.apolloresearch.com 6

7. 29 November to 05 December
Who was re-tweeted the most?
These are the top 10 technology
Stephanie Watson influencers that were re-tweeted the most
7% by other influencers. The percentages
shown here is the share of the top 10 that
Dennis Howlett each of the influencers gained.
Laurie McCabe 13%
8%
Neil Raden In total 483 different influencers were re-
Alan Lepofsky
8%
13% tweeted by their fellow influencers this
week. The influencer that had the biggest
Merv Adrian
re-tweet impact was Dennis Howlett
9%
(dahowlett).
Frank Scavo
12%
James Governor
9%
Sameer Patel Ray Wang
10% 11%
www.apolloresearch.com 7

8. 29 November to 05 December
Output by day
This shows the number of total number of
20000 tweets by day from the 3,478 influencers
that tweeted last week.
15000
In total there were 78,642 tweets posted
by the 3,478 influencers and the day that
10000
Tweets
Writers saw more tweets than any other was last
Analysts Tuesday.
5000
0
Hashtag impact by day
This chart shows the impact that the top
socbiz
10 hashtags made each day last week.
SAP
leveson
IBMConnect20
11
IBMConnect11
IBM
gartneraadi
ENSW
www.apolloresearch.com 8

9. 29 November to 05 December
Company impact by day
This chart shows the impact that the top
SAP 10 companies made each day last week.
Samsung
Research In Motion
Microsoft
IBM
Hewlett-Packard
Google
AT & T
Apple
Amazon
Did you know?
Apollo has a wealth of information on how you and your competitors are being covered on
Twitter, including: Apollo Research
• Your share of coverage benchmarked against competitors 6 The Mews
• Which influencers cover you, the competition, and their relative authority 53 High Street
• Profiles of the most influential tweeters Hampton Hill TW12 1ND
Tel: +44 (0)20 8979 4443
Contact us today to request a sample report by email: enquiries@apolloresearch.com, or call us
on +44(0) 20 8979 4443.
www.apolloresearch.com 9