I believe that there is a problem with technology and data that we really have to take more time to consider – the fact that both create an abstract context that can lead people to do the most ridiculous things (including killing people – yes it’s that serious). Paying attention to the psychology of the abstract, perception and cultural memes will make our ideas and technologies more effective and efficient and much more appealing to the public and our customers.

1. The Carrot and Heuristic
..the big problem with big data
Scott D. McArthur

2. …reading

3. ...Denmark

4. Milgram
…the power of authority
…and the dangers of abstraction

6. Win , win, win

7. ..big
“The Devil hath power to assume a pleasing shape.”

8. Detail

9. The distinction
between
correlation and
causation

10. From: Spurious Correlations website

11. From: Spurious Correlations website

12. From: Spurious Correlations website

13. From: Spurious Correlations website

14. "All models are wrong;
some models are useful".
George Box

15. Why does all this happen?

16. Heuristics are mental
shortcuts that ease decision
making

17. ...Denmark

18. Perfect storm

19. Professor Teddy Hall
Archaeometry
“...like being a detective, looking for
clues with the hope of confirming
or uncovering reality…”

20. Consequences

21. “Imagine how much
harder physics would
be if electrons had
feelings!”

22. Big Data
+
Behaviour
Science
=
Magic

23. Birhan Woldu
400,000

24. ”Imagine how much
more effective big data
would be if we
remember that people
have feelings!”