1. WHAT CHOOSING THE
WRONG BROKER REALLY
COSTS YOU…
Fees v. Investments
5 Consequences of Backward Thinking

2. #5: BROKER REFERRAL FEES
• Many brokers will charge additional referral fees, claiming that they are
giving out to agents leads. But, are they really doing you a favor?
• These fees can range from 15 – 30% of your commission.
• If you are on a 70/30 split, this costs you an additional $630 - $1,260 out of
YOUR pocket on an average $200,000 sales price.
• This reduces YOUR split to a 55/45 or to a 40/60 split.
• This also makes it more challenging to cap.
• Is ONE lead WORTH that much money to you? Are you worth a FRACTION of
your commission?
• At 2 leads per month at this rate, you earn: $57,600
The difference: RE/MAX Realty Advantage charges $0 referral fees.
With us 2 leads a month = $100,800 in commission

3. #4: FEWER OPPORTUNITIES
• RE/MAX International offers a global agent to agent referral network that
smaller shops do not.
• All of these referrals are tracked online, so nothing falls through the cracks.
• There is a loyal network base of thousands of RE/MAX agents who provide
inbound and outbound referrals to agents, which, if worked properly, can
add passive income each month to your bottom line.
• Shop without this: $0 income to you.
• With us:
• Average sales price of $300,000. You receive a 20% referral fee. You earn
$1,260.
2 of these per month x 12 months = $30,240

4. #3: NOT ENOUGH TRAINING =
LOST CLIENTS
• Agents who do not receive proper training lose clients everyday, both on the
front end and on the back end.
• This can result in as many as 5 lost deals per month.
• Your return on investment? $0.00
With us, we offer two in house trainings per day, plus power hour.
Financial consequences:
4 clients per month x $200,000 average sales price x 0.03 commission x 12
months = $72,000

5. #2: NO SOFTWARE SUPPORT
• In smaller brokerages, or low fee shops, you are responsible for your own
website and contact management software. For all of the marketing and
design tools you need, the average cost runs around $700 per year.
• Not having an automated follow up system and software support will cost
you as many as 20 transactions per year.
• 20 transactions x $200,000 = $4,000,000 in production x 3% = $120,000 in gross
commissions.
The difference: Investing $400 with RE/MAX international gives you a complete
software suite, marketing suite and exclusive discounts on products you
already use. Invest $400 to get a $120,000 annual return.

6. #1: ONE SIZE DOES NOT FIT ALL
• “Traditional brokerages” believe that one training system fits all.
• This creates cookie cutter agents and loses out on the opportunity to build a
personal brand and referral network.
• This costs the average agent 12 transactions per year at minimum.
• 12 x $200,000 = $2.4 million in lost revenue x 0.03 = $72,000 in lost commission.
The difference: RE/MAX Realty Advantage has the ONLY director of agent
development in San Antoniowho is a published and nationally syndicated
columnist, a marketing expert and a social media guru. We are the only
brokerage who offers a model built on consulting with agents to build a
training calendar based on what they need and want, not what we think they
need.
BUILT FROM THE AGENT UP = BETTER, MORE PRODUCTIVE AGENTS.

7. TOTAL LOSS
• By choosing the wrong broker, you are losing out on at least $100,000 in
commission income per year.
• This results in getting frustrated, causing undue emotional and physical strain
and stress that can lead to your leaving the business you already invested
$3,000 to start.
• That’s a minimum loss of $103,000 in a year.
• Based on a decision to not invest $400 to start with the right broker.

8. THE TOTAL RE/MAX REALTY
ADVANTAGE DIFFERENCE
• Personal consulting = marketing and business plan.
• Reviews and revisions every 90 days.
• A positive, productive culture.
• Outside the box FREE marketing support and help from one of the best minds
in the industry.
• An EXCLUSIVE marketing model that teaches you how to make your
marketing pay you upfront and in passive income – this is part of your
business plan.
• Core training. Power Hour. Advanced training. Technology leverage. Softare.
Tools. Support. Change.

9. SO, WHAT NOW?
Contact Shauna Zamarripa for a confidential one on one interview to learn
more about how RE/MAX Realty Advantage can change your business, if you
plug into our model.
Agents who have plugged into this model have tripled and quadrupled prior
production within a single year, without investing a single dollar in marketing.
Agents who plug into this training and model earn regular passive income.
Collaborators welcome. Visit www.281advantage.net/Careers for more.