Content marketing is the new "it" kid on the block. Check out this presentation to see what you need to know in order to build a content marketing strategy that doesn't totally suck. Includes a cheat sheet, ideas and even examples of a content marketing calendar. Go forth...and content!

1. Developing a Content Marketing Strategy…That Doesn’t Suck
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2. Do the math…content marketing is HUGE
61% of consumers say they feel better about, and are more likely to buy from, a company
that delivers custom content. (Custom Content Council)
Interesting content is a top 3 reason people follow brands on social media. (Content+)
Social media sites and blogs account for 23% of all time spent online. (Content
Marketing Institute)
78% of consumers believe that organizations providing custom content are interested in
building good relationships. (TMG Custom Media)
Blogs give websites 434% more indexed pages. (Content+)
90% of consumers find custom content useful. (TMG Custom Media)
TheStats
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3. But wait. Did you notice a common thread?
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4. Consumers want CUSTOM content.
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5. Which means YOU have to come up with cool,
one of a kind content.
All. By. Yourself.
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6. Which might make you feel like this…..
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But don’t worry. It’ll all be okay. We are here to help.

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The first thing to address….
This the era of Content Strategy and it will separate the pros from the
amateurs.
CONTENT IS CRITICAL: People care about their own problems much
more than they care about your products. When you can capture your
expertise and wrap it up in a nice little informational package with a
bow on it, you earn people’s attention instead of simply assuming you’ll
get it.
Content propels you up the search rankings. In short, content is what
makes the world go round and puts money in your pocket.

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But….
If you’re not getting good at content, prepare to lose market share.

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It all starts with a plan…..

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First, make sure your blog has all of the
elements required to substantiate your
content marketing efforts.
Here is an example….

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Here is how you begin…..

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Now, figure out who your perfect client is

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A few things to think about….
Start with questions about Audience
• Who is the customer? What do they care about?
• Where do they discover content?
• What formats do they prefer?
• What motivates them to act?
• What stories will we tell to align brand & customer goals?

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A jumping off point….
Write down
• The biggest gripes consumers have about your industry
• The top 5 or 10 questions most commonly asked
• Some of your favorite professional stories
• Some common pitfalls in your industry
• How your industry works
• Your feelings about a recently related news article about something in
your industry

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Here is a strategy we know works….and
makes you money…..

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Doesn’t look easy, huh?

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But wait. There’s more…..

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Remember, it all starts with the blog….

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To create a content strategy, you need to
know two things…..

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1. What you want to write

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2. When you want to write it….

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Shauna’s Super Secret Cheat Sheet
• Make memes from quotes of
famous people in your industry.
Make a blog out of that.
• Create an infographic on a blog
you have written or a blog
someone else has written.
• Host an educational seminar or
webinar. Video it. Post the video
on your blog.
• Post any power points or files
you used during a presentation
on your blog.
• Invite people to share their own
stories on your blog.
• Curate content from active social
media conversations – think
screenshots. Pepper in your own
opinions between posts.

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Shauna’s Super Secret Cheat Sheet
• Interview people in your
industry. That’s a post.
• Interview people in other
industries.
• Tie your industry into a popular
show or to similar things
celebrities have liked.
• Do social experiments and
challenges on your blogs and
social media.
• Experiment and show proof of
your results.
• Post income statements and
sales numbers.

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Shauna’s Super Secret Cheat Sheet
• Host quizzes and online chats.
• Repackage your blogs into a
book or e-book.
• Repackage your blogs as an e-
blast using your CRM tool.
• Leverage the
calendar/holidays/special
occasions.
• Do a podcast or weekly video.
• Take photos and videos of
events you are at or are going to.
• Curate content from other
industry experts.
• Know the difference between
long tail and short tail keywords.

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Now that you have a few ideas, there is one
last thing…..planning.

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I plan all of my blogs calendars out a month in
advance.
The only open spaces are for guest blogs or other
curated content, or something hot or trending
that I can get to. Otherwise, I know exactly what I
am going to push and exactly when I am going to
push it.

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Here are some examples…..

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A few cold hard facts before we go….
• It doesn’t matter how good your content is, if your site looks like crap.
• Without social plug ins and widgets, your site will wither and
die….fast.
• Design matters.
• Logos matter.
• And not planning your content ahead of time….will kill you.
• Don’t skimp. Don’t cheat.
• The more you force yourself to think creatively, the more creative you
will become.

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But we still love you!
We are here to help.
Look for our new services menu coming soon, with some reduced fees!
Watch for our master series classes coming in February. Every Monday.
Free webinar Wednesday will continue. 
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