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Creativity in the age
of synthetic realities
Design and Innovation from
Accenture Interactive
Andy Polaine
Group Director – Fjord Client Evolution
@apolaine | @fjord
trends.fjordnet.com
pln.me/synthetic
Emerce eDay, Amsterdam, 2019
2
Andy Polaine – Creativity in the age of synthetic realities
Deep Fakes
3
Andy Polaine – Creativity in the age of synthetic realities
Bundesweite Umfrage
Jetzt Umfrage beantworten und exklusives Dankeschön-Paket sichern
MDM ÖFFNEN
The Post's View
Deepfakes are dangerous — and they target a huge
weakness
Opinion•
June 16
DEEPFAKES ARE dangerous — not only the synthetic videos themselves but also the way they
promise to blur reality in a country where facts are already up for debate.
"Deepfakes" have changed the idea that seeing is believing - and could have a huge impact on how future political campaigns unfold.
(Elyse Samuels/The Washington Post)
By Editorial Board
"
Inside the race to beat 'deepfakes' in 2020
' Sections Sign In () Summer Sale
Democracy Dies in Darkness
There's a terrifying trend on the internet
that could be used to ruin your reputation,
and no one knows how to stop it
Lisa Eadicicco, Business Insider
10.07.2019, 17:01
Samantha Lee/Business Insider
The rise of deepfakes, or videos created using AI that can make it
look like someone said or did something they have never done, has
FACEBOOK! LINKEDIN" TWITTER# EMAIL$ PRINT%
El Paso Shooting
This PSA About Fake News From
Barack Obama Is Not What It
Appears
Oscar-winning filmmaker Jordan Peele has a warning for viewers about trusting material they
encounter online.
David Mack
BuzzFeed News Reporter
Posted on April 17, 2018, at 11:26 a.m. ET
Sitting before the Stars and Stripes, another flag pinned to his lapel, former president
Barack Obama appears to be delivering an important message about fake news — but
something seems slightly...off.
video-player.buzzfeed.com
ADVERTISEMENT
ADVERTISEM
Tweet Share Copy
Technology
Home Video World UK Business Tech Science Stories Entertainment & Arts Health World News TV More
In fighting deep fakes, mice may be great
listeners
By Dave Lee
North America technology reporter
Top Stories
Hong Kong airport cancels flights
over protests
2 hours ago
News Sport Reel Worklife Travel Future SearchSearch the BBCSign in More
Fake Olds
4
Andy Polaine – Creativity in the age of synthetic realities
5
Andy Polaine – Creativity in the age of synthetic realities
Image: Wikimedia
Stalin removes Nikolai Yezhov, 1940
Cover ©1982 National Geographic
6
Andy Polaine – Creativity in the age of synthetic realities
Image ©Gordan Gahan
National Geographic, 1982
7
Andy Polaine – Creativity in the age of synthetic realities
Photoshop 1.0, 1990
8
Andy Polaine – Design in the age of synthetic realities
Stories (and Sharpies) are a more
potent technology than Deepfakes.
“There is nothing so amazing
that we can’t get used to it.”
9
Andy Polaine – Creativity in the age of synthetic realities
Ian McEwan, Machines Like Me
10
Andy Polaine – Creativity in the age of synthetic realities
The rapid pace of
synthetic media
11
Andy Polaine – Creativity in the age of synthetic realities
Large Scale GAN Training for High Fidelity Natural Image Synthesis. Andrew Brock, Jeff Donahue, Karen Simonyan
Hi-fidelity synthetic imagery
Dogball
12
Andy Polaine – Creativity in the age of synthetic realities
Synthetic People
13
Andy Polaine – Creativity in the age of synthetic realities
Four years of GANs
Ian Goodfellow: https://twitter.com/goodfellow_ian/status/1084973596236144640
14
Andy Polaine – Creativity in the age of synthetic realities
StyleGAN: https://github.com/NVlabs/stylegan
15
Andy Polaine – Creativity in the age of synthetic realities
Vid2Vid: https://tcwang0509.github.io/vid2vid/
16
Andy Polaine – Creativity in the age of synthetic realities
Jurassic Park, 1993
Expression & Pose Editing
Deep Video Portraits: https://arxiv.org/abs/1805.11714
17
Andy Polaine – Creativity in the age of synthetic realities
Few/Single Shot Living Portraits
Few-Shot Adversarial Learning of Realistic Neural Talking Head Models:
https://arxiv.org/abs/1905.08233v1
18
Andy Polaine – Creativity in the age of synthetic realities
The willing
suspension of
disbelief
19
Andy Polaine – Creativity in the age of synthetic realities
“As soon as it works, no
one calls it AI anymore.”
- John McCarthy, 1955
20
Andy Polaine – Creativity in the age of synthetic realities
lilmiquela
Venice Beach
View Profile
View More on Instagram
36,346 likes
lilmiquela
*Nicki voice* Let's go to the beach, beach!!! That is all. Have a blessed day bbs
" # $ %
☀
view all 296 comments
Add a comment...
Lil Miquela at the beach. Do synthetic people need sun protection?
Given the rise of virtual Instagram inhuencer Lil Miquela (who currently has 1.6m followers) and her forays into music,
advertising and interviewing, it seems likely that the Vrst full GAN-generated artist is around the corner.
Lil Miquela
https://www.instagram.com/lilmiquela/
21
Andy Polaine – Creativity in the age of synthetic realities
Hatsune Miku
https://www.instagram.com/hatsune.miku_/
22
Andy Polaine – Creativity in the age of synthetic realities
AI news anchor
https://twitter.com/XHNews/status/1098221286491271168
23
Andy Polaine – Creativity in the age of synthetic realities
Synthetic media
and the future of
creative
industries
Synthesise people, faces, objects, animals
Capture and re-generate poses and movement
Modify facial expressions
Synthesise places and landscapes
Clone voices
Generate completely new imagery
Generate writing
Effortlessly erase anything from images/video
Generate GUIs and UX flows
Link them all together in workflows
24
Andy Polaine – Creativity in the age of synthetic realities
We can now:
25
Andy Polaine – Creativity in the age of synthetic realities
Digital
Fashion
Image: Instagram – Daria Simonova wearing digital clothes by Carlings.
26
Andy Polaine – Creativity in the age of synthetic realities
Data Grid
https://datagrid.co.jp
27
Andy Polaine – Creativity in the age of synthetic realities
28
Andy Polaine – Creativity in the age of synthetic realities
Creative Selection
StyleGAN: https://github.com/NVlabs/stylegan
29
Andy Polaine – Creativity in the age of synthetic realities
AI-assisted
design
30
Andy Polaine – Creativity in the age of synthetic realities
UIzardhttps://uizard.io
31
Andy Polaine – Creativity in the age of synthetic realities
Adobe’s Content-Aware Fill
32
Social media ex-removal?
33
Andy Polaine – Creativity in the age of synthetic realities
Designer as
AI curator
Image: “squishybrain” on Ganbreeder
34
Andy Polaine – Creativity in the age of synthetic realities
Ganbreederhttp://ganbreeder.app
35
Andy Polaine – Creativity in the age of synthetic realities
Text to image synthesis
AttnGAN: https://arxiv.org/abs/1711.10485
36
Andy Polaine – Creativity in the age of synthetic realities
iSketchNFill
https://github.com/arnabgho/iSketchNFill
37
Andy Polaine – Creativity in the age of synthetic realities
Runway ML –
Photoshop 1.0
of AI & Design
http://runwayml.com
38
Andy Polaine – Creativity in the age of synthetic realities
Runway ML
39
Andy Polaine – Creativity in the age of synthetic realities
Designers’ AI
assistants
will become
valuable IP
Technology
Home Video World Asia UK Business Tech Science Stories Entertainment & Arts Health World News T
1 August 2019
AI system 'should be recognised as
inventor'
By Leo Kelion
Technology desk editor
An artificial intelligence system should be recognised as the inventor of two
ideas in patents filed on its behalf, a team of academics says.
The AI has designed interlocking food containers that are easy for robots to grasp
Top Stories
Amazon fires an 'interna
crisis', says Macron
The French president's call fo
be discussed at the G7 summ
Brazil’s president.
2 hours ago
Cathay Pacific staff spea
climate of fear
22 August 2019
Parents fail to free sons
daughter's murder
22 August 2019
Features
Why India wants to brea
decades-old nuclear ple
Share
GETTY IMAGES
News Sport Reel Worklife Travel Future SearchSearch the BBCSign in More
40
Andy Polaine – Creativity in the age of synthetic realities
Synthetic Twins
“The whole thing looks very
natural and no one would
likely even notice without
prior knowledge of the
feature.”
Andrew O’Hara — AppleInsider
41Image: Fernando Frazão/Agência Brasil
Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
Images: Will Sigmon @WSig
https://twitter.com/WSig/status/1146146914985009154
CorrectedUncorrected
Attention Correction
30 July 2019
Chinese vlogger who used filter to look younger caught
in live-stream glitch
By Dhruti Shah & Kerry Allen
BBC News & BBC Monitoring
Your Highness Qiao Biluo's real appearance (left) and one of her filtered faces (right) from an earlier
livestream on Douyu
Fans of a popular Chinese video blogger who called herself "Your Highness
Latest Posts
Anti-natalists: The peo
want you to stop havin
Who are “anti-natalists” and
want the gradual extinction
Twitch CEO apologises
pornography on Ninja'
Gundam: The 'nerdy' e
that led to marriage
TikTok videos spread c
change awareness
Subscribe to our
BBC Trending
Share
DOUYU
42
Andy Polaine – Design in the age of synthetic realities
Synthetic
Twins
AI Avatars
43
Andy Polaine – Creativity in the age of synthetic realities
Snapchat’s
gender-swap lens
Nev Schulman - host of MTV’s Catfish
https://twitter.com/NevSchulman/status/1127724161718202368
44
Andy Polaine – Creativity in the age of synthetic realities
Emotion intervention
Emotion inference
Real time emotion inference using CycleGAN: https://www.youtube.com/watch?v=JaQQVrAv9ok
“You’ve got to rely on people’s ethics.
You don’t cheat just because the
technology is available. Machines aren’t
ethical or unethical — people are.”
45
Andy Polaine – Creativity in the age of synthetic realities
Brian Steffans, graphics editor at The Los Angeles Times, 1987.
Thank you.
Andy Polaine
@apolaine @fjord
pln.me/synthetic
Emerce eDay, Amsterdam, 2019

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eDay - Creativity in the age of synthetic realities

  • 1. Creativity in the age of synthetic realities Design and Innovation from Accenture Interactive Andy Polaine Group Director – Fjord Client Evolution @apolaine | @fjord trends.fjordnet.com pln.me/synthetic Emerce eDay, Amsterdam, 2019
  • 2. 2 Andy Polaine – Creativity in the age of synthetic realities Deep Fakes
  • 3. 3 Andy Polaine – Creativity in the age of synthetic realities Bundesweite Umfrage Jetzt Umfrage beantworten und exklusives Dankeschön-Paket sichern MDM ÖFFNEN The Post's View Deepfakes are dangerous — and they target a huge weakness Opinion• June 16 DEEPFAKES ARE dangerous — not only the synthetic videos themselves but also the way they promise to blur reality in a country where facts are already up for debate. "Deepfakes" have changed the idea that seeing is believing - and could have a huge impact on how future political campaigns unfold. (Elyse Samuels/The Washington Post) By Editorial Board " Inside the race to beat 'deepfakes' in 2020 ' Sections Sign In () Summer Sale Democracy Dies in Darkness There's a terrifying trend on the internet that could be used to ruin your reputation, and no one knows how to stop it Lisa Eadicicco, Business Insider 10.07.2019, 17:01 Samantha Lee/Business Insider The rise of deepfakes, or videos created using AI that can make it look like someone said or did something they have never done, has FACEBOOK! LINKEDIN" TWITTER# EMAIL$ PRINT% El Paso Shooting This PSA About Fake News From Barack Obama Is Not What It Appears Oscar-winning filmmaker Jordan Peele has a warning for viewers about trusting material they encounter online. David Mack BuzzFeed News Reporter Posted on April 17, 2018, at 11:26 a.m. ET Sitting before the Stars and Stripes, another flag pinned to his lapel, former president Barack Obama appears to be delivering an important message about fake news — but something seems slightly...off. video-player.buzzfeed.com ADVERTISEMENT ADVERTISEM Tweet Share Copy Technology Home Video World UK Business Tech Science Stories Entertainment & Arts Health World News TV More In fighting deep fakes, mice may be great listeners By Dave Lee North America technology reporter Top Stories Hong Kong airport cancels flights over protests 2 hours ago News Sport Reel Worklife Travel Future SearchSearch the BBCSign in More
  • 4. Fake Olds 4 Andy Polaine – Creativity in the age of synthetic realities
  • 5. 5 Andy Polaine – Creativity in the age of synthetic realities Image: Wikimedia Stalin removes Nikolai Yezhov, 1940
  • 6. Cover ©1982 National Geographic 6 Andy Polaine – Creativity in the age of synthetic realities Image ©Gordan Gahan National Geographic, 1982
  • 7. 7 Andy Polaine – Creativity in the age of synthetic realities Photoshop 1.0, 1990
  • 8. 8 Andy Polaine – Design in the age of synthetic realities Stories (and Sharpies) are a more potent technology than Deepfakes.
  • 9. “There is nothing so amazing that we can’t get used to it.” 9 Andy Polaine – Creativity in the age of synthetic realities Ian McEwan, Machines Like Me
  • 10. 10 Andy Polaine – Creativity in the age of synthetic realities The rapid pace of synthetic media
  • 11. 11 Andy Polaine – Creativity in the age of synthetic realities Large Scale GAN Training for High Fidelity Natural Image Synthesis. Andrew Brock, Jeff Donahue, Karen Simonyan Hi-fidelity synthetic imagery Dogball
  • 12. 12 Andy Polaine – Creativity in the age of synthetic realities Synthetic People
  • 13. 13 Andy Polaine – Creativity in the age of synthetic realities Four years of GANs Ian Goodfellow: https://twitter.com/goodfellow_ian/status/1084973596236144640
  • 14. 14 Andy Polaine – Creativity in the age of synthetic realities StyleGAN: https://github.com/NVlabs/stylegan
  • 15. 15 Andy Polaine – Creativity in the age of synthetic realities Vid2Vid: https://tcwang0509.github.io/vid2vid/
  • 16. 16 Andy Polaine – Creativity in the age of synthetic realities Jurassic Park, 1993 Expression & Pose Editing Deep Video Portraits: https://arxiv.org/abs/1805.11714
  • 17. 17 Andy Polaine – Creativity in the age of synthetic realities Few/Single Shot Living Portraits Few-Shot Adversarial Learning of Realistic Neural Talking Head Models: https://arxiv.org/abs/1905.08233v1
  • 18. 18 Andy Polaine – Creativity in the age of synthetic realities The willing suspension of disbelief
  • 19. 19 Andy Polaine – Creativity in the age of synthetic realities “As soon as it works, no one calls it AI anymore.” - John McCarthy, 1955
  • 20. 20 Andy Polaine – Creativity in the age of synthetic realities lilmiquela Venice Beach View Profile View More on Instagram 36,346 likes lilmiquela *Nicki voice* Let's go to the beach, beach!!! That is all. Have a blessed day bbs " # $ % ☀ view all 296 comments Add a comment... Lil Miquela at the beach. Do synthetic people need sun protection? Given the rise of virtual Instagram inhuencer Lil Miquela (who currently has 1.6m followers) and her forays into music, advertising and interviewing, it seems likely that the Vrst full GAN-generated artist is around the corner. Lil Miquela https://www.instagram.com/lilmiquela/
  • 21. 21 Andy Polaine – Creativity in the age of synthetic realities Hatsune Miku https://www.instagram.com/hatsune.miku_/
  • 22. 22 Andy Polaine – Creativity in the age of synthetic realities AI news anchor https://twitter.com/XHNews/status/1098221286491271168
  • 23. 23 Andy Polaine – Creativity in the age of synthetic realities Synthetic media and the future of creative industries
  • 24. Synthesise people, faces, objects, animals Capture and re-generate poses and movement Modify facial expressions Synthesise places and landscapes Clone voices Generate completely new imagery Generate writing Effortlessly erase anything from images/video Generate GUIs and UX flows Link them all together in workflows 24 Andy Polaine – Creativity in the age of synthetic realities We can now:
  • 25. 25 Andy Polaine – Creativity in the age of synthetic realities Digital Fashion Image: Instagram – Daria Simonova wearing digital clothes by Carlings.
  • 26. 26 Andy Polaine – Creativity in the age of synthetic realities Data Grid https://datagrid.co.jp
  • 27. 27 Andy Polaine – Creativity in the age of synthetic realities
  • 28. 28 Andy Polaine – Creativity in the age of synthetic realities Creative Selection StyleGAN: https://github.com/NVlabs/stylegan
  • 29. 29 Andy Polaine – Creativity in the age of synthetic realities AI-assisted design
  • 30. 30 Andy Polaine – Creativity in the age of synthetic realities UIzardhttps://uizard.io
  • 31. 31 Andy Polaine – Creativity in the age of synthetic realities Adobe’s Content-Aware Fill
  • 33. 33 Andy Polaine – Creativity in the age of synthetic realities Designer as AI curator Image: “squishybrain” on Ganbreeder
  • 34. 34 Andy Polaine – Creativity in the age of synthetic realities Ganbreederhttp://ganbreeder.app
  • 35. 35 Andy Polaine – Creativity in the age of synthetic realities Text to image synthesis AttnGAN: https://arxiv.org/abs/1711.10485
  • 36. 36 Andy Polaine – Creativity in the age of synthetic realities iSketchNFill https://github.com/arnabgho/iSketchNFill
  • 37. 37 Andy Polaine – Creativity in the age of synthetic realities Runway ML – Photoshop 1.0 of AI & Design http://runwayml.com
  • 38. 38 Andy Polaine – Creativity in the age of synthetic realities Runway ML
  • 39. 39 Andy Polaine – Creativity in the age of synthetic realities Designers’ AI assistants will become valuable IP Technology Home Video World Asia UK Business Tech Science Stories Entertainment & Arts Health World News T 1 August 2019 AI system 'should be recognised as inventor' By Leo Kelion Technology desk editor An artificial intelligence system should be recognised as the inventor of two ideas in patents filed on its behalf, a team of academics says. The AI has designed interlocking food containers that are easy for robots to grasp Top Stories Amazon fires an 'interna crisis', says Macron The French president's call fo be discussed at the G7 summ Brazil’s president. 2 hours ago Cathay Pacific staff spea climate of fear 22 August 2019 Parents fail to free sons daughter's murder 22 August 2019 Features Why India wants to brea decades-old nuclear ple Share GETTY IMAGES News Sport Reel Worklife Travel Future SearchSearch the BBCSign in More
  • 40. 40 Andy Polaine – Creativity in the age of synthetic realities Synthetic Twins
  • 41. “The whole thing looks very natural and no one would likely even notice without prior knowledge of the feature.” Andrew O’Hara — AppleInsider 41Image: Fernando Frazão/Agência Brasil Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Images: Will Sigmon @WSig https://twitter.com/WSig/status/1146146914985009154 CorrectedUncorrected Attention Correction
  • 42. 30 July 2019 Chinese vlogger who used filter to look younger caught in live-stream glitch By Dhruti Shah & Kerry Allen BBC News & BBC Monitoring Your Highness Qiao Biluo's real appearance (left) and one of her filtered faces (right) from an earlier livestream on Douyu Fans of a popular Chinese video blogger who called herself "Your Highness Latest Posts Anti-natalists: The peo want you to stop havin Who are “anti-natalists” and want the gradual extinction Twitch CEO apologises pornography on Ninja' Gundam: The 'nerdy' e that led to marriage TikTok videos spread c change awareness Subscribe to our BBC Trending Share DOUYU 42 Andy Polaine – Design in the age of synthetic realities Synthetic Twins AI Avatars
  • 43. 43 Andy Polaine – Creativity in the age of synthetic realities Snapchat’s gender-swap lens Nev Schulman - host of MTV’s Catfish https://twitter.com/NevSchulman/status/1127724161718202368
  • 44. 44 Andy Polaine – Creativity in the age of synthetic realities Emotion intervention Emotion inference Real time emotion inference using CycleGAN: https://www.youtube.com/watch?v=JaQQVrAv9ok
  • 45. “You’ve got to rely on people’s ethics. You don’t cheat just because the technology is available. Machines aren’t ethical or unethical — people are.” 45 Andy Polaine – Creativity in the age of synthetic realities Brian Steffans, graphics editor at The Los Angeles Times, 1987.
  • 46. Thank you. Andy Polaine @apolaine @fjord pln.me/synthetic Emerce eDay, Amsterdam, 2019