Walgreens made headlines in 2012 by releasing APIs for mobile developers to enable photo printing from smartphones and quickly followed up with an API for prescription drugs. But what's a traditional business like Walgreens doing with an API? Way beyond increased relevance in an Instagram age, the Walgreens story is one of transformation of an entire business model. Join Tim McCauley and Joe Rago as they share Walgreens' journey through the digital transformation of a century old brick-and-mortar enterprise.

1. Putting an API on Our Stores
Tim McCauley & Joe Rago, Walgreens

6. Overview of Walgreens
$71.6B
2012 Revenues
©2013 Walgreen Co. All rights reserved..
8,116
Stores (as of Aug 2013)
#37 on Fortune 500

8. Mobile Visitor Breakdown

9. Award Winning Apps

10. We started by driving customer
engagement outside our stores

11. Avg. Spend per Walgreens Customer
Average annual spend, 2011
3.5X
6X
4X

15. Wake up with your phone, go to sleep with your phone
Later peak
Earlier peak
Source: 2011 Internal Walgreens data normalized for volumes, 2 week daily blend

16. Then, we started
driving customer engagement
inside our stores

18. Web Pickup:
Ultimate Convenience

19. Create innovative experiences
Get points for walking
and weighing
©2013 Walgreen Co. All rights reserved..
Scan at store
Instant redemption!

20. Now, Joe will tell you how we’re
driving customer engagement
outside our apps

21. Walgreens Developer Program

22. RUN FOR THE HILLS!

23. Crossroads of a Business

24. If a Photo is a 1,000 words,
then a video is…

25. QuickPrints Summary
•
•
•
•
Print to 8000 stores
Developers get paid
13x partner growth
All major platforms
• Get 5 Free 4x4 Prints
at our exhibit booth!

26. Beyond Walgreens: Cardmento / Fanmento
•
Higher Rev Share +
$5K Bonus Prize
•
In-app promo via WAG +
social media posts
•
Success! Cardmento goes
from unknown to top 100
•
Cardmento leads into
Fanmento
* Source: AppAnnie.com (#89 in Photo)

27. Beyond Walgreens: Hallmark Go Cards
Stay in touch on the go.
Create real Hallmark
folded greeting cards from
wherever you are.
Now you can even print
your cards at Walgreens
for pick-up in just an hour!

28. Beyond Walgreens: Moments Photo Book

29. Rx API Program Summary
• Refill & Transfer Rx
• Cross Platform API
• Awards:
• Healthspek: ‘13 Appy
• GenieMD: BlueButton Challenge

30. Why integrate our Rx API?
1. Increase medication adherence
2. Increase customer engagement
3. Increase awareness of 3rd party apps via co-marketing

31. Getting the Word Out: Events & PR

32. In a crowded market, focus on your strengths

33. Contact Information
Tim McCauley
tim.mccauley@walgreens.com
@mccaut
Joe Rago
joe.rago@walgreens.com
@joerago
https://developer.walgreens.com
devportal@walgreens.com
@WalgreensAPI

34. Thank you

35. We would love your feedback!
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