What kinds of services and solutions can easily be created with BLE and beacons?

1. 1
08/30/2013
BLE at a glance
Monday, October 21, 13

2. 08/29/2013
OPPORTUNITIES
Monday, October 21, 13

3. 3
08/30/2013
SHORT DISTANCE
COMMUNICATION IN
MULTIPLE RESOLUTIONS
$25
Monday, October 21, 13

4. 4
08/30/2013
IN DOOR POSITIONING
$75
Monday, October 21, 13

5. 5
08/30/2013
DATA OF THINGS
Playing now:
Agua de beber
Astrud Gilberto
Soundlevel: 56dB
Temperature: 22C
Worst seat in the
house. 5% off on
everything.
Occupancy
September: 87%
Ben Affleck sat
here once!
Reserved from 8
pm. Johnson.
$25x
Monday, October 21, 13

6. 6
08/30/2013
THE INTERNET
OF THINGS
$25
Monday, October 21, 13

7. 7
WHAT IS BLE?
–
08/30/2013
•Bluetooth Low Energy
•New protocol for the Bluetooth technology
•Extremely energy sufficient transmissions of data.
•Range up to 150m.
•Standard protocol on IOS and Android phones.
Monday, October 21, 13

8. 8
08/30/2013
BEACONS
•Hardware device that is both transmitter and receiver of data.
•Comes with BLE chip, transmitter, battery and sensors of your
choice (Temperature, humidity, pressure, accelorometer,
gyroscope, magnetometer, etc)
•Batterytime up to one year!
•Supersmall technology.
•Triggs smartphones and mobile devices to communicate with it,
when in range.
•Cheap, getting cheaper.
•Time to market. Or at least - RND.
Example:
Texas Instruments
CC2541 SensorTag
$25
Monday, October 21, 13

9. 9
08/30/2013
OPPORTUNITIES
–
•New resolutions for communications and data collection.
•Remote control- and proximity applications.
•Technology already integrated into hundreds of millions of mobile devices.
•Easy to build in BLE features in native apps.
Monday, October 21, 13

10. 10
08/30/2013
RECOMMENDATIONS
–
•Scope for RND on Business level, Marketing level and IT-level.
•Plan for BLE at strategic level.
•Execute BLE in easy-to-measure steps.
Monday, October 21, 13

11. 11
08/30/2013
Robert German
Strategist
robert.german@apegroup.com
Monday, October 21, 13