The document discusses the social media strategy for Apegroup across Twitter, Facebook, and LinkedIn. For Twitter, they aim to share quality links and comments to spark discussions, as well as promote employees. For Facebook, they focus on sharing fun content that shows the company culture and employees. For LinkedIn, they post news, cases, and use it for job listings. Progress updates show growth across all channels in followers and engagement since starting three weeks prior.
3. 3
PrintedFlyers
To be placed throughout the office, with the WiFi password.
Wifi: apegroup_guest / wireless4guest Wifi: apegroup_guest / wireless4guest Wifi: apegroup_guest / wireless4guest
6. 6
Theleadingbrains.
Meet the brains of our social media. We’re quick and engaging on Twitter, which
is our number 1 social media in terms of activity and engagement. While links is
our primary type of content we try to comment on it and spark up a debate. We
are curators, not a link feed. We value quality over quantity and our followers
know that links we post will be worth a click. We try to promote employees
tweets as often as we can with retweets and #followfriday.
TWITTER
7. 7
Concept
• Daily links with comments and POV
• Initiate discussions and add to discussions
• Tell the world what we’re up to
• Public speakers
• Hackathons
• Empower employees
• Create a list with all ape employees
• Retweet employees & #followfridays
TWITTER
DESIGN TARGET
Clients
Employees
New Business
GOALS 2015
5000 followers (772)
100.000 impressions per month (2k)
10% engagement rate (2.4%)
GROWTH PLAN
Mass follow for a month
Unfollow all that don’t follow back
Unfollow all that is inactive / no followers
Star tweets about relevant keywords
9. 9
ProgressFebruary
What has happened since we started? Since 29th January (3 weeks)
+152 followers (924)
+66 tweets (4.4/day)
+11,7k impressions (619/day)
13. 13
AFunPlacetoBe.
This is the heart of our social media, where we get more familiar with our
followers and show them how apegroup works “behind the scenes”. We present
case studies and trend reports but we mainly focus on our employees. We put up
qualitative links or pictures on a daily basis. The content doesn’t need to be
relative for tech, design nor business. Funny, interesting stuff will take us a long
way here. Tagging all pictures is key.
FACEBOOK
14. 14
Concept
• Mainly communicate in Swedish
• But are open for other languages
• Celebrate the apegroup culture
• Praise our employees
• Daily links, articles or relevant pictures
• Music links
• Host events and create photos galleries
FACEBOOK
DESIGN TARGET
Employees
Clients
GOALS 2015
2000 likes (359)
4000 reach per week (50)
200 engagement per week (0)
GROWTH PLAN
Invite friends
Tag people in photos
Share/Like from personal accounts
23. 23
Leadingmobilefirstagency.
We post news, press releases, links to cases as well as our own content for
LinkedIn. Job listings on the other hand are not links. From now on we use
LinkedIns own job posting function for our open vacancies. LinkedIn works as the
tie around our neck or the business handshake of our social media.
LINKED IN
24. 24
Concept
• Open vacancies on own postings function
• Pay it forward articles
• Press releases and news
• Push events & talks
• Connect to all our clients
FIRST WAVE
DESIGN TARGET
New Business
Clients
GOALS 2015
3000 followers (519)
4000 impressions
100 clicks per week
5% engagement
GROWTH PLAN
Through personal accounts
29. Event 2Mingle
ActionPlan
First Wave - Channels Second Wave - Content
Feb March April JuneMay
Web 1.0 - Build Web 2.0 - Build
Event 3Webbdagarna
Hack Days PR ? ? ?
Blog - Behind the scenes (Web and Process)
Ideas & Thinkings
Social
WWW
EVENT
PR
BLOG
?
Third Wave - Added presence