This document summarizes the progress of Apegroup's social media strategy which consists of three waves: the first wave focused on establishing channels, the second wave focused on creating content, and the third wave focuses on showing the personality of the company. It provides analytics on the growth of followers and engagement on various social media channels like Twitter, Facebook, and LinkedIn from November to May and discusses plans for the third wave which includes skill-specific channels, mini websites, podcasts, and additional channels. The document ends with an action plan timeline laying out the phases of the three wave strategy.

1. FinalWaveinStrategy
&Progress
APEGROUPSOCIALMEDIA
Friday Meeting - 10 April 2015
4/4 Third Wave: Differentiation

2. #apeboat
#apehack
Insights
Event though links are pushed several times,
half of the traffic comes from the initial week.
Facebook drives more traffic than LinkedIn,
even for B2B events.
HIGHLIGHT THIS MONTH
Jonas fixar detta!
#apehack on Instagram

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Apeboat
Facebook CTR 7.3% (1,396 impressions. 103 click) Organic
Takeoff

4. Woot!?
Apeboat
#apeboat was a trending topic in Sweden for a day!

5. Apehack
Facebook CTR 1.8% (10,012 impressions. 180 click) Paid
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6. Mr 100% on Instagram

8. Additional channels3rd wave September 2015
TheBestAgencyinSwedenonSocialMedia
Community
Lead by example Celebrate culture Paying it forward
1st wave Jan 2015
Content2nd wave April 2015
Video Text Slides Newsletter Talks

9. Progress
April&May

10. ChannelsTwitterFacebookLinkedIn
1
1

11. Twitter Analytics

12. TheTwitterGroup
Nils
Design
Wayne
Business
Alek
Tech
Joakim
Business
Designer
Wanted!

13. TwitterFollowers
Goal: 5000
0
1250
2500
3750
5000
Nov Dec Jan Feb Mar Apr May
1000!
Goal

14. TwitterImpressions
Monthly goal: 50,000
0
12500
25000
37500
50000
Nov Dec Jan Feb Mar Apr May
50%
Goal

15. TwitterMentions
Monthly goal: 100
0
25
50
75
100
Nov Dec Jan Feb Mar Apr May
Almost 50%
Goal

16. Twitter
Top Posts April
Robin & WWDC Nils Bisnode

17. Twitter
Top Posts May
Job Opening Apeboat (Alek & Nils) Apeboat (Tallroth)

18. Hootsuite!

19. Fredrik
Design
Magnus
Business
Anders
Tech
Johanna
Business
Pernilla
Business
TheFacebookGroup
Marcus
Design
Designer
Wanted!
Developer
Wanted!

20. FacebookLikes
Goal: 2000
0
500
1000
1500
2000
Nov Dec Jan Feb Mar Apr May
Soon 500!
Goal

21. FacebookEngagement
Monthly goal: 250
0
75
150
225
300
Nov Dec Jan Feb Mar Apr May
Goal
>50%

22. FacebookReach
Monthly goal: 2000/week
0
500
1000
1500
2000
Nov Dec Jan Feb Mar Apr May
Goal
Almost!

23. Facebook
Top Posts
People with many friends
Nils (923). Fredrik (1074)
Apeboat

24. FacebookComparison
Still 12th…

26. TheLinkedInGroup
Johanna
Business
Lotta
Business
Nils
Design
Petter
Design

27. LinkedInComparison
Nothing has changed…

28. LinkedIn
Top Posts
Impressions Engagement
Graffman Apeboat

29. LinkedInFollowers
Goal: 2000
0
500
1000
1500
2000
Nov Dec Jan Feb Mar Apr May
Slowly…
Goal

30. ContentMediumSlideshareYoutubeNewsletterWebsite
1
2

31. BehindtheScreens
20 followers. 5 posts. 1 author (+3 soon)
2 drafts…
2 posts over 20K!
Learning to code!
Ola Laurin is writing about Internet of Things.
Petter Karlsson is writing about Jetpak Conversion and Värdenätverkens Sönderfall

32. Slideshare
10 followers. 7 slides.

33. Youtube
24 followers. 3 videos.
2 months ago. 71 views.

34. 1265 recipients. 0 newsletter sent.
Newsletter:
The Ape Letter initiative is
postponed until after the
vacations!

35. TheApeWeb
A team of 4 with very limited budget and time.
SPRINT 1:
“Sell Me This Pen”
SPRINT 2:
“Employee Handbook”
SPRINT 3:
“Social Layer”
Focus: New Business
We try to tell a coherent story
about us, explain what we do and
align the company behind one
brand.
April - June
Focus: New / Future Employees
A public survival guide for your
first day at Apegroup, where we
explain our values, our perks and
our culture.
September - October
Focus: Existing Clients
Replacing news with Facebook
posts, favourite songs from
Spotify, photos with Instagram,
etc etc.
November - December

36. Klout

37. Culture
ThethirdandfinalwaveofSocialMediastrategy
1
3

38. Culture
The third wave focuses on showing the personality of the apes. The things we live
for. If the first wave is all about getting the word out, and the second wave is
about having something to say. The third wave is the least important one, but the
most fun. Like a stupid side project, that can get legs and run.
THIRD WAVE

39. 1.SkillSpecificChannels
Channels only for Developers or Designers.

40. 2.MiniWebsites
The hallmark of our position as tough leaders. This can be case studies, future trend
reports or sites for proof of concepts.

41. 3.Podcasts
Weekly, Bi-weekly, Monthly radio show on various subjects, concerning the Apegroup
doimain. Daniel Dahlqvist is a great engineer & producer. All we need is a microphone and
a studio and we are good to go.
Marcus & Nils
Httpsters on iTunes
Daniel
Sound
A tech podcast
should be easy to
get started.

42. Periscope?
4.AdditionalChannels
If you have an idea, you can do whatever you want.
Appel & Tom
Spotify
Runkeeper?Instagram? Ello?

43. “Don’t worry about failure,
you only have to be right
once”
ANDERS GRAFFMAN
“If you don’t build your
dream, someone will hire
you to build theirs”
ANDERS GRAFFMAN
“Content is king”
ANDERS GRAFFMAN

44. Mingle
ActionPlan
First Wave - Channels Second Wave - Content
Feb March April JuneMay
Web 1.0 - Build
Ape BoatWebbdagarna
Hack Days Eva Hamilton Guldapan Apehack
Blog - Behind the scenes (Web and Process)
Social
WWW
EVENT
PR
BLOG
Third Wave -
#apehack #apehack

45. Merci!
/The Social Media Gurus