1. Future is sharing
Carshare.hk
Cocoon Pitching night
8th March
Private & Confidential.This document is not to be copied, distributed or disclosed without notice of CarShare.HK.
32. - People who wants to try out new cars
- Pursue Lifestyle or like driving
- Potential Car buyers who are looking for alternatives
- Car owners who wants to offset cost of ownership
- Comfortable with Online Transaction
Target Market
Who will use P2P Car rental?
33. A
B
Business model - Marketing size
~ 12,000 units
1,804 cars
~ 4,200 units
378 cars
34. Business model - Fleet size
600Targeted Housing Estates
1% Conversion
1,500Shared cars
250Average Cars per Estate
43. Insurance
System
Development
Funding needs
• Upfront underwriting
Investment
• In car locking devices
• Backend system
development
• 12 months operation
• Microfilm Production
• Lohas Park Private Beta
Campaign
Operational
Prototype
Marketing
Campaign