Franck Muller is holding a Mother's Day event with a press session and VIP session at their boutique in the Siam Paragon mall. The objectives are to create awareness of Franck Muller watches, introduce a Mother's Day promotion, increase sales volume, and build customer relationships. The theme is "Timeless Love" or "Unconditional Love in Time." Activities include making flower bouquets, designing Mother's Day cards, creating personalized bears, and choosing a meaningful song for a music box gift. Invitations and banners will be used to promote the event.

1. Franck Muller For Mother’s Day Event

2. Client’s Brief Event Date: Press session- 10, August 2009 14.00-16.00pm VIP session- 10- 11, August 2009 16.00-18.00pm Venue: Franck Muller Boutique, Siam Paragon Target Audience: - Press & Media - Franck Muller’s customer - SCB Platinum’s customer

4. Conceptual Idea Mother’s day is a perfect time to communicate your warm feeling for your mother. It is a good idea to give unique and special gift for mothers.

6. Activity For Guests

7. Activity A: for all guests Our guests will create a flower bouquet in their own personal style by a leading professional flower artist. All flowers can represent the meaning of one’s love toward their mothers. Blooming Blossom

8. Flower Artist Recommended: Mr. Panithan Thongsathit Mr. Sakul Inthakul

9. Activity B: for all guests More Than Words All guests can design their own card to write something special for their mother. It will have a completed program on touch screen computer composed of well-known artists’ picture. They can print it out immediately.

10. Recommended artists: M.L Jirathorn Jirapravad

11. Recommended artists: Naultong Prasanthong

12. Recommended artists: Pang Patareeda Prasanthong

13. Recommended artists: Oh Futon

14. Activity C: For customer who reserves watch in the event Big Love in Little Bear You can create a bear to match with a personality of your mother. Build a Bear workshop will provide you many kinds of bear, materials, and clothing.

15. The best Mothers Day gift will be a music box. You can choose the meaningful song your mother’s like and give it to her. Activity D: For customer who reserves watch in the event Love Box

16. Invitation Card

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29. Banner:1

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35. PRESENTED BY 3 6 5 G R O U P