Presentation given by Aodan Enright at the Russian launch of the 'Madonna Effect', the translation of Oren Harari's 'Break From The Pack', in St. Petersburg, Russia, June 6th 2011.

1. The Madonna Effect

2. Break From The Pack
• Global Credit Crunch
• Recession
• Increased Competition

3. Exploring the ideas

4. Breaking From The Pack
• Be remarkable
• Dominate your market
• Create unique value
• Continually reinvent

5. Who/what is the pack?
• Your competitors
• Your peers
• Who your customers
see as ‘similar’

6. Where are we?
• Is this where we want to
be?
• Are we willing to commit?
• Are we really remarkable?

7. Being different
• Customers will notice
you
• So will your competitors
• Essential but not enough

8. Staying ahead of the pack
• Desire
• Energy
• Systems
• Calculated
Reinvention

9. Madonna - a role model

10. The Madonna
Effect - #1
• Not having to change but
doing it anyway
Madonna - 1984

11. The Madonna
Effect - #2
• Look in the distance & aim
where market is going
Madonna - 1989

12. The Madonna
Effect - #3
• Take some risk for huge
potential payoffs tomorrow
(not taking a risk means
the pack will catch up) Madonna - 1993

13. The Madonna
Effect - #4
• Let go of what won’t work
tomorrow
(even if it works today!)
Madonna - 1998

14. The Madonna
Effect - #5
• Stay passionately persistent
& tolerate criticisms
Madonna - 2003

15. Great ideas from BFTP
• Spend time with ‘aliens’
• Listen to the ‘crazy 3%’
• Be a laser, not a floor lamp

16. Questions to ask
1. Where are you relative to the pack?
2. Do you want to break from the pack?
3. Are you ready to “lead with the spirit of
breakthrough”?
4. What lessons can you learn from Madonna?

17. Oren Harari
1949-2010
Don’t wait too long!