How to do DM

1. Direct Marketing Programme How to Start Your Own? Presented by Anup Tiwari, Fundraising Specialist, UNICEF @ 19 th SAFRW, Agra, India

2. The Love Story of Mr. CT Haryi & Ms. Dorson

3. How Haryi met Dorsy & they became an item

5. But he could not tell Dorsy that He was surely sad about it

6. Then Haryi had an idea

7. CT Haryi Loves Dorson

8. But he was in for some misfortune Surely Not for Me. There are so many Dorsons around. What should I do?

9. He surely was crest fallen

10. Then he had another brain wave Let me tell Dorsy’s friend Ed Ami Fool not me. Why should I? I also like Dorson and may want to…. + =

11. Killed but not fully He goes to basics

12. He ‘dove-letters’ a ‘love-letter’

13. I have got a mail! Oh! Its me only. And CT Haryi loves me!!! I don’t believe this. He has asked to write back to him or call him urgently. Let me do that now!

14. Our Haryi is impatient Love is surely on the cards

15. And then they meet face to face And become an item

16. Thank You Direct Marketing For uniting lovers

19. The successful ways if you noticed Were the Direct Marketing tools

22. DIRECT MAIL What works. What does not.

24. Acquisition Pack OME Premiums BRE Lift Letter Head Letter Donation Coupon

28. Telecalling What works, what does not.

32. Face to Face What works. What does not.

36. New Media & DR Advt. KNOWING & USING IT.

39. Tele-facing A jugaad from India that works

41. ‘ The Jugaad’ on Indian village roads (Noun)

43. Why is Jugaad, the noun, called so? Pumpset during morning and evenings for watering fields Jugaad’s engine during the day

44. Strapping the pump to a wooden quadricycle is not difficult Your local ironsmith will do it for you!

51.     PROCESS Facer meets donor seeks pledge/ one time donation. Telecallers call prospects/ existing donors & fix meetings Coordinator Passes lead to Team Leader cum Facer Thru TL & Coordinator donation reaches NGO NGO sends Thank You Package to The donor 5

54. Experiences in India with various strategies Conversion Retention Acquisition Strategy Good Very Good Average Direct Mail Very Good Very Good Very Good Tele-facing Average Average Very Good Face to Face Very Good Very Good Average Telemarketing

56. Takeaways from the session 1,2,3 of it.

57. The Jugaad of Tele-facing works! Do test it ! TAKE AWAY-1

59. Charity Loves Donors Direct Marketing Makes it Possible. Test it Now! TAKE AWAY 3

60. Thank You Questions Please! For downloading presentation visit www.fundraisingindia.org