This document discusses training for medical representatives in the pharmaceutical industry. It describes medical representatives as the first line of action in a company's marketing strategy but often lacking the tools to implement strategies. It then promotes a training program called "Hardknocks for the Greenhorn" which covers topics like the healthcare industry, the role of medical representatives, teamwork, knowledge management, presentation skills, marketing, personal growth, and illustrated anatomy and pharmacology. The training can be customized and delivered by the author to build cohesive sales teams.

1. A chain is only as strong…

2. Medical Representatives form the first line of action in any Pharma Company’s marketing strategy. … as its weakest link ! Yet they are often ill-equipped to translate strategy crafted by Marketing into action on the field.