The document provides information about the INDIAN MEDICAL ADVISORS SUMMIT (INMAS) to be held on February 22, 2014 in Mumbai, India. The summit aims to help Medical Affairs personnel interact, learn best practices, and understand how to balance science and marketing. It will feature talks on utilizing social media, the role of regional medical advisors, regulatory expertise, and performance indicators for medical advisors. The summit is organized by GERONIMO, a medical communications agency, and is intended for professionals in medical, scientific and marketing roles in pharmaceutical and related industries.

1. INDIAN MEDICAL
ADVISORS SUMMIT
Know Medical, Know Business!
No Medical, No Business!
8:00 AM - 5:00 PM, 22nd February, 2014
The Lalit Mumbai
Sahar Airport Road, Andheri (East), Mumbai 400 059, India
A
initiative…

2. Most pharmaceutical companies have a rhythmic unison of three cross functional teams namely
research / development, medical affairs and marketing.
While R & D defines the scientific direction and early stage development, medical affairs creates
value and competitive advantage by engaging providers and managed care, and expanding
development. It provides scientific support for late stage development and post market support for
drugs and devices.
Medical Affairs functions in the pharmaceutical industry often lack defined goals, cross-functional
communication, and measurable return on investment because of various reasons such as limited
resources, personnel turnover, and a rigorous regulatory environment.
In such a scenario, several issues that should deal with Medical Affairs should be addressed such as:
 Ensuring Medical Affairs directives come from top
 Differentiating the function and showing value
 Improving alignment and relationships internally
 Increasing impact of Medical Science Liaisons and health outcomes
INDIAN MEDICAL
ADVISORS SUMMIT
 Avoiding compliance and regulatory crisis
What is INMAS?
INMAS is first of its kind initiative that is being undertaken in India for the cause of Medical Affairs personnel to interact, learn, share new ideas,
best practices, and case studies amongst this evolving community.
It holds the following key objectives:
 To understand and learn the art of balancing science with marketing
 To understand what it means to be a business manager first and then a medical advisor
 To demonstrate the value of Medical Affairs to the business especially in external expert engagements
 To understand that the future is Field Medical and External Medical Affairs
 To get the understanding of changing dynamics in the regulatory scenario in India
 To co-conceptualize brand plans with local clinical development projects and medical research to plug gaps and meet unmet medical needs of
the market
Who should attend INMAS?
This conference will be of interest to the Pharmaceutical, Biotechnology, Specialty,
Medical Device, CRO and Service Providers with responsibilities in:
 Medical Advisors/ Medical Manager Services/ Medical Science Managers
 Medical and Scientific Affairs/ Field Medical Affairs/ Clinical and regulatory
operations
 Medical Heads/ Directors/ Strategy
 Medical Science Liaisons
 Pharmaceutical Physicians
 Clinical Research/ Marketing/ Sales/ Business/ R&D/ Commercial and Cluster Heads
 Compliance and regulatory teams working in close association with medical and
marketing colleagues

3. INMAS Agenda and Speakers: 2014
Registration and breakfast - 08:00 a.m. - 09.00 a.m.
Program Moderator - Anup Soans - Editor, MedicinMan
Topic
Time
Speaker/ (s)
Key Note Session
09.00 - Duration 20 min
Dr. Viraj Suvarna - Medical Director, Boehringer Ingelheim India
Private Limited
Utilizing Social Media in Medical Marketing
09.30 - Duration 20 min
Dr. Amit Garg - Head Emerging Markets, Dr. Reddy's
Laboratories
Nutrition Industry- Broadening Lens from a
Medical/Scientific Advisor's Perspective
10.00 - Duration 20 min
Dr. Vinita Satyavrat - Head - Scientific & Medical Affairs, Abbott
Nutrition International - India
Networking break - 10.30 p.m. Duration 30 min
How to Make Credible Scientific Presentations? 11.00 - Duration 20 min
Dr. Prashant Desai - Director - Medical Affairs, Janssen
Pharmaceuticals, Johnson & Johnson Limited
The Role of Regional Medical Advisor (Field
Medical)
11.30 - Duration 20 min
Dr. Aju Abraham Varghese - Sr. Medical Manager, Regional
Medical Affairs, Pfizer India
What Medical Advisor Needs to Know About
Regulatory Expertise and NDAC Expectations
12.00 - Duration 20 min
Dr. Rohit Arora - Director - Marketing (Pediatrics), Sanofi
Pasteur India
Lunch break - 12.30 p.m. Duration 45 min
Defining Performance Indicators for Medical
Advisors - Panel Discussion
01.15 - Duration 45 min
Dr. Gautam Rambhad - Associate Director, Medical Services,
Wyeth Ltd. (A subsidiary of Pfizer Inc.)
Dr. Viraj Suvarna - Medical Director, Boehringer Ingelheim India
Private Limited
Dr. Prashant Desai - Director - Medical Affairs, Janssen
Pharmaceuticals, Johnson & Johnson Limited
Dr. K. Karunakar Reddy - Head - Medical Affairs, India Business,
Dr Reddys Laboratories
Panel Moderator
Dr Qayum Mukaddam - Director- Medical Services, Abbott
Healthcare Pvt Ltd.
GPP Introduction and "Marketing or Science":
What should be Medical Advisor's Priority?
02.00 - Duration 20 min
Dr. Santosh Jha - Director - Medical Regulatory, Takeda
Pharmaceuticals
On-label Use and Marketing
02.30 - Duration 20 min
Dr. K. Karunakar Reddy - Head - Medical Affairs, India Business,
Dr Reddys Laboratories
Networking break - 03.00 p.m. Duration 30 min
Stakeholder Management: Internal and External 03.30 - Duration 20 min
Dr. Manish Mistry - Medical Director, Novartis Oncology
What Industry Expects from the Medical
Fraternity
04.00 - Duration 20 min
Mr. Sharad Tyagi - Managing Director, Boehringer Ingelheim
India Pvt. Ltd.
Summit Summary + Future Career Options for
Medical Advisors in India and Abroad
04.30 - Duration 20 min
Dr. Qayum Mukaddam - Director - Medical Services, Abbott
Healthcare Pvt. Ltd.
Closing remarks - 05.00 p.m.

4. INMAS Speakers
Dr. Viraj Suvarna - Medical Director, Boehringer Ingelheim India Private Limited
Dr. Viraj Suvarna has almost 15 years of experience in the Indian pharmaceutical industry, almost eleven years of which were in Pfizer. He has been awarded
with Dr. D. D. Variyava and Dr. D. D. Sathe prizes for holding distinctions in Anatomy and Pharmacology in his undergraduate days respectively. He was first in
Mumbai University and was the recipient of Dr. Bhalchandra Vad prize in MD Pharmacology. Subsequently, he successfully finished his MSc in Pharmaceutical
Medicine from Hibernia University, Dublin (first class). He is a peer reviewer of various national and international journals and is member of various bodies like
ISCR, OPPI and ACE. Currently, he holds the position of Medical Director, Boehringer Ingelheim India Private Limited since July 1, 2010 and is responsible for
Clinical Operations, Regulatory Affairs, Pharmacovigilance, Quality Standards, and Medical Affairs, managing a team of 70 'professionals'. He is a member of
the Subject Board at the St. Xavier's College (Mumbai), which is tasked with curriculum development for SYBSc Microbiology students aspiring to join the
medical department of a pharmaceutical industry. He is also a certified trainer in Leading Edge II - faculty for situational leadership workshops.
Dr. Amit Garg - Head Emerging Markets, Dr. Reddy's Laboratories
Dr. Amit Garg is MD Physician and MBA in Pharmaceutical Marketing. He has worked in Indian as well as multinational companies. Currently he heads Medical
Affairs in Dr. Reddy's for Emerging Markets and his area of expertise spans across branded generics product portfolio in major countries. Apart from his efforts
of seamlessly merging the science of drug development to art of brand communication and marketing, he gets excited by sustainable innovation, technology,
and newer media. He has various publications in indexed journals and is also a reviewer in medical and mobile apps journal.
Dr. Vinita Satyavrat - Head - Scientific & Medical Affairs, Abbott Nutrition International - India
Dr. Vinita has been working with Abbott Nutrition International (ANI) India from 2009 as Head - Scientific & Medical Affairs. Previous to joining ANI, she was
associated with Wockhardt Ltd. & Unicem. She has an experience of more than 12 yrs in this industry. She has done her MD in Pharmacology from Seth G.S.
Medical College and King Edward Memorial Hospital and MBBS from Grant Medical College and JJ Group of Hospitals. Her Core Expertise is in Medicomarketing Strategy, KOL management, Regulatory, Clinical Research, New Drugs Development & her Key interest is in Nutrition.
Dr. Prashant Desai - Director - Medical Affairs, Janssen Pharmaceuticals, Johnson & Johnson Limited
Dr. Prashant Desai is an ENT Surgeon by qualification. He has worked in hospitals in Mumbai and UK and has an industry experience of close to 20 years now,
out of which 5-yrs with Johnson & Johnson Ltd., India. He is responsible for various roles including medical affairs, regulatory affairs, pharmacovigilance, and
oversight of market quality.
Dr. Aju Abraham Varghese - Sr. Medical Manager Regional Medical Affairs, Pfizer India
Dr. Aju Abraham Varghese is the Senior Manager Regional Medical Affairs (RMA), at Pfizer India and a member of the Emerging Market Steering Committee
for field based medical organization. He has both medical and clinical research background having completed his MBBS from University of Pune, and post
graduate in Clinical Research and Regulatory affairs from IFCR, Canada. In his current role, Dr Aju is responsible for developing Pfizer RMA team for KOL
engagement. The team provides medical support at the regional levels to KOLs across India and supports all business units in Pfizer. The objective of the team
is to build strong scientific relationship with customers and consolidate Pfizer's position as the 'best in class' company for scientific support.
Dr. Rohit Arora - Director- Marketing (Pediatrics), Sanofi Pasteur India
Dr. Rohit Arora is MD physician and a trained professional in public affairs (NUS), Marketing (INSEAD) and commercial strategy (HKUST) with a diverse
experience in clinical development and launching new products, formulation of guidelines and advocacy across multiple therapy areas including biologicals
(vaccines) with extensive strategic regulatory expertise across the domestic vaccine landscape in India. He has a rich experience in business development and
planning and implementation of the key strategic business projects/initiatives for the vaccines business in India. Recently after working as Director-Medical
Affairs and Strategy Implementation for Sanofi Pasteur since 5 years, he has shifted his functional role to head the pediatric marketing portfolio for the Sanofi
Pasteur operations in India.
Dr. Gautam Rambhad - Associate Director, Medical Services, Wyeth Ltd. (A subsidiary of Pfizer Inc.)
Dr. Gautam Rambhad, MD is currently working as Associate Director Medical Services, Wyeth Limited*, Mumbai (A subsidiary of Pfizer Inc.) He has an
extensive medico-marketing expertise in biotechnology & pharmaceutical segments that includes providing scientific support to marketing operations,
medical communications & KOL management further to managing clinical research and pharmacovigilance. He has total 16 years plus industry experience with
more than 13 years in the current organization and has successfully assisted in launching & establishing key products in Biopharma, Anti-infectives, Vaccines
and Women Health Care. Apart from this, he has also provided effective medical leadership for generic business to further consolidate their position. He is an
MD (Pharmacology) from Mumbai University and has 17 publications in medical journals.

5. INMAS Speakers
Dr. K. Karunakar Reddy - Head - Medical Affairs, India Business, Dr Reddys Laboratories
Following graduation in Medicine, Dr. Reddy moved to USA where he got engaged in important assignments in the field of Global Pharmaco-Vigilance, Global
Clinical Operations and Global Medical Affairs. He had a decade-long stint with MNC in Medical Affairs, where part of his responsibilities included medical
governance, leading a team medical science liaison's, working with commercial and marketing teams, leading the copy approval team with regulatory and legal
teams. Currently, he holds the position of Head of Medical Affairs, India Business and is leading the Medical Affairs team. His goal is to identify unmet patient
needs, being compliant to the label and bringing the medical voice of the customer (physicians and patients) within the regulatory and legal parameters.
Dr Qayum Mukaddam - Director- Medical Services, Abbott Healthcare Pvt Ltd.
Dr. Qayum Mukaddam is an experienced professional with passion for results through collaboration. He has always worked towards providing value-added
support to the business in driving the strategies through scientific & ethical approach. He has the ability to understand the mindset & requirements of the
field force and get aligned with them, so as to effectively execute the strategies. He has worked closely with industry associations to make representations
to the Government on various issues. He has also developed a good connect with the field, marketing & KOLs so as to get a complete perspective. He has
been exposed to various facets of medical function: medical affairs. PV, clinOps & regulatory in small to large sized Indian & MNC corporations. Ethics &
compliance have formed the backbone of his work.
Dr. Santosh Jha - Director - Medical Regulatory, Takeda Pharmaceuticals
Dr. Santosh Jha is a young and dynamic pharmaceutical physician who specializes in medical affairs (INNOVATOR & Branded Generics) function, leading field
medical sciences, clinical research & data generation. He is also experienced in managing alliance partnership and prelaunch, launch, and post launch of a
product/specialty team. Currently, he holds the position of Director: Medical and Regulatory, Takeda pharmaceuticals and is involved in the start up of
Takeda operations in India by ensuring regulatory submission/ approvals, registrational studies across multiple specialties, pharmacovigilance, medical
information and quality management system in place, business case development based on medical excellence and building the medical organization, talent
recruitment, risk mitigation and issues management etc.
Dr. Manish Mistry - Medical Director, Novartis Oncology
Dr. Manish Mistry, MD is an accomplished R&D professional trained in Internal Medicine with 17 years of pharmaceutical and 2 years of clinical practice
experience in India. He has worked in various R&D functions such as Medical Affairs, Regulatory Affairs, Clinical Operations & Drug Safety while working with
multinational and Indian pharmaceutical companies. In last 17 years he has worked in various therapeutic segments like Cardiovascular & Metabolics,
Neurosciences, Oncology, Virology, Immunology and Pain. He is currently working with Novartis India Ltd as Medical Director Oncology. Previously worked
at Bristol Myers Squibb India as Country Medical Director and at Sanofi as Head Medical & Regulatory Affairs and Director Medical Affairs Clinical
Operations.
Mr. Sharad Tyagi - Managing Director, Boehringer Ingelheim India Pvt. Ltd.
Mr. Sharad Tyagi has almost three decades of experience that spans across pharmaceuticals, personal care, automotive, environmental engineering,
textiles & chemical industries. He did his engineering degree and subsequently, MBA from the Indian Institute of Management (IIM), Ahmedabad. He has
expertise in creating organizations and businesses from start-up and has extensive global business experience including Middle east, Asia, Europe and U.S.
For the past 3+ years, Sharad has been executing Boehringer Ingelheim 's high-growth strategy for India, which also involves building the BI India team,
synergising the Boehringer Ingelheim – Lilly alliance for diabetes and Consumer Health care launch in the country. His personal interests include, among
other things, playing drums - a passion that has led to performances with various rock bands in India.
Mr. Anup Soans - Program Moderator
Anup Soans worked as Medical Rep, Oncology Product Specialist and Front-line Manager. He later moved as Business Manager to Indian Journal of Clinical
Practice - IJCP Publications. He transformed the one-journal company into a pioneer in CME, Medico-Marketing, Healthcare Events and Healthcare
Communications in a career spanning 12 years, becoming its Executive Director and COO. He was later the Vice President - India for Quintessence
Sciences, world's largest Continuing Dental Education company. He is presently a learning and development program facilitator with three books to his
credit and the Editor of MedicinMan - India's first magazine to foster field force excellence. A Social Media enthusiast, he has wide following on LinkedIn,
Twitter and Facebook.

6. Register Now
To register yourself for the summit,
kindly fill the following attached form
and send to the below mentioned
address along with the cheque/ DD.
About the organizers
GERONIMO is a Med-Com agency based out of Mumbai, the financial
capital of INDIA. Currently working for over 20 pharma MNCs, headed by
Dr. Amit Dang, the recipient of "Indian Leadership Award for Healthcare
Excellence" by "All India Achievers Foundation" (2013) and national
"Uppsala Award" by Society of Pharmacovigilance, India (SOPI, 2008),
the organization aims to provide medico-marketing business solutions to
all requirements related to drug development, promotion and its life
style extension. To this effect this summit is the first of its kind initiative
which would enable the Medical Affairs people to interact and come
together under one roof.
For on-line registration, log on to
http://inmas.in/ and fill in all the
necessary details. Our team will get
back to you within 48 hours.
Please note:
Registration will only be considered
successful once the registration fee is
received at the office address.
For any further inquiries, contact us:
Geronimo Healthcare Solutions Pvt. Ltd.
Level 2, Kalpataru Synergy, Opposite Grand Hyatt, Santacruz (East)
Mumbai, Maharashtra, India 400055
Contact person
Dr. Amit Dang: +91-7738389300
Mr. Vinod Nayak: +91-9222285780
E-mail: admin@inmas.in
|
admin@geronimohealthcare.com

7. INDIAN MEDICAL
ADVISORS SUMMIT
Registration form
For all the industry delegates, the registration cost is 7,500/- INR per delegate. The cost would be inclusive of 12.36% service tax.
To register yourself for the summit, kindly fill the following form. (All the fields are mandatory)
(Fill in one registration form per delegate. For multiple entries, kindly take the photo copies and send the duly filled form along with the payment)
First Name:
Last Name:
Degree (s):
Designation:
Organization working for:
Address:
City:
Postal code:
10 digit Mobile number:
E-Mail:
Why do you want to attend the summit?
Payment Mode
Payment must be made in INR by Cheque / Bank Draft or NEFT and must be received prior to the summit. Cheques to be issued in
the name of “Geronimo Healthcare Solutions Pvt. Ltd.” payable at Mumbai.
NEFT/RTGS DETAILS
Account Number: 15752560000285
Account Name: Geronimo Healthcare Solutions Pvt. Ltd.
Account Type: Current
Name of the Bank: HDFC Bank LTD.
Branch: Kopar Khairane
IFSC Code: HDFC0001575
Last date for summit registration
is 10th February, 2014