DM06Succesful Email
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Helsinki School of Economics SUmmer Course material.
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DM06Succesful Email
- 1. Email Marketing Antti Leino
- 14. Conversion rate
- 19. Tips for writing e-mail letters
- 25. SUCCESS SECRET #1: Building Your List — Be selective about who is added to your list or you'll create more work for yourself
- 27. SUCCESS SECRET #2: HTML vs. text? No contest...its HTML for higher response rates
- 29. SUCCESS SECRET #3: Relevancy — Make certain your emails are extremely relevant and valuable to the recipients
- 31. SUCCESS SECRET #4: How Often to Send Email? Start off slowly. Get the kinks out by sending monthly or quarterly before going weekly depending on your business.
- 33. SUCCESS SECRET #5: Email Length — Keep it short and packed with value
- 35. SUCCESS SECRET #6: Content — Give them something they can't live without
- 37. SUCCESS SECRET #7: Design — Don't turn your email into a visual circus; less is more
- 39. SUCCESS SECRET #8: Test everything — Test your subject header, your content, your offer, your pricing, your call to action, delivery days and times
- 41. SUCCESS SECRET #9: Rich Media Emails — Know your audience before you venture in
- 43. SUCCESS SECRET #10: What to Expect After You Hit "Send"
Notas do Editor
- The content in your email can be the difference between life and death. Well, not in the real world but on the internet you only get one chance to make a first impression. So make it a good one. The following tips will help you to avoid the pitfalls of writing email content.
- The content in your email can be the difference between life and death. Well, not in the real world but on the internet you only get one chance to make a first impression. So make it a good one. The following tips will help you to avoid the pitfalls of writing email content.
- The content in your email can be the difference between life and death. Well, not in the real world but on the internet you only get one chance to make a first impression. So make it a good one. The following tips will help you to avoid the pitfalls of writing email content.
- The content in your email can be the difference between life and death. Well, not in the real world but on the internet you only get one chance to make a first impression. So make it a good one. The following tips will help you to avoid the pitfalls of writing email content.