2. The Team
Anton Naumenko Sergiy Nikitin
anton.naumenko@gmail.com sergiy.nikitin@gmail.com
(team lead) PhD, 10 years in software
PhD, 10+ years of software engineering, semantic web
engineering, semantic web, and agent technologies
innovation management, Location: Kharkov, Ukraine
Location: Kiev, Ukraine
Yevgen Trotsan Vitaliy Stavropolskiy
eugene.trotsan@gmail.com stavvit@gmail.com
8 years developing web MSCS, BBA, 10+ years in
applications, technical and telecom and software
linguistic background, industries, marketing
contributing to open source projects. and sales, finance and strategy
Location: Hong Kong Location: Kharkov, Ukraine
Konstantin Zagaynov
konstantin.zagaynov@gmail.com
MSc, 10 years in internet and mobile services industry.
Project and product management, Business Development background.
Location: Helsinki, Finland / London, UK
3. The Problem
• We are amazed of how often people
– abandon their goals,
– change plans
– don’t think creative
– give up, settle, and then regret.
• The reasons
– Procrastination
– Lack of peer support and encouragement
– Lack of motivation
The problem with the resolutions isn’t
– Lack of information something inherent to making resolutions
– Bad choices themselves; the problem lies in whether (1)
said resolutions are realistic and (2) resolutions
– Fear of change have a plan.
Sandy's Tech Tips
– Many other
4. The Solution
• For people who feels like she is missing the
ground to make her ideas happen, ”Letsdoiter”
provides a super leight-weight, social and
engaging way to connect around certain common
”intention”, which is something not-yet-existing,
e.g. ideas, inspirations, goals, DIY-events and
make those intentions and events a reality.
• Employing today’s momentum of convergence of
social, mobile and personal development trends
5. The UI mockups
• Simple and lightweight “mobile first” UI with
the gamification and social
7. Market (size, structure)
In terms of users In terms of revenue
(from customers)
TAM ~2B TAM ~$600B
SAM ~900M SAM ~$7,7B
Target Target
Market Market
~630M Target Market
~$5,4B
~$5,4B
We are planning to acquire users
Advertisers Event organizers Mentors
first and then paid customers
8. Sales
• Customers: Advertisers and Marketers
• Revenue streams:
• Context ads: we will show what can help user to get to
the point he/she wants to be and what can ignite some
intention in her
• Targeted sales by "event" organizers
• Premium access for "event" organizers
• Premium support
• Premium ad campaigns
• Cut on MENTORS' business
9. Competition
• Unlike NextDays, Goalscape, Myplango, Plancast
and similar services our service provides flexible
platform for planning “unfixed” events and scales
to any location in the world
• Unlike Mindbloom our service has simple and
unsophisticated user interface
• Unlike Joe’s Goals and Lifetick our service is
running on the unprecedented social engine
10. Milestones QII-QIV 2012
• Iterating Prototype
• Validation of hypotheses on value proposition
• 2 developers, 1 product manager, 1 sys admin, 1 marketing
Current • Bootstrapping
• Validation product/market fit
• Pivoting business model
• + 1 UX specialist/designer
Beta • Friends, family, own investments
• Marketing and sales
• Scaling
• + 1 SEO, 1 sales
Release • Raising capital
11. Progress/Traction
• We approached prospective users with the
online survey about our idea and
– 35% opted for beta (36 users during 5 days)
– 70% expressed interest to use the service
• We aim to have 200+ users in beta
• We will have better CTR than FB because in
addition to users’ interests we have goals
(~0.1-0.3%)
12. We are looking for!
• Mentorship ASAP
• Funding after release – QIV 2012
– The exact amount is to be defined
– To build up dev and support team
– To build up sales
– To accelerate on users acquisition
