Introduction to Yandex and Yandex Metrika. MeasureCamp London, september 19th 2015.

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Yandex Metrika
MeasureCamp London
September 2015
Yandex Metrika
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Reasons to use Yandex tools
• My users are russians
- Yandex has +60% quota
- Encrypted keywords and referrals
- Yandex Direct conversions
- Retargeting in Yandex Advertising Network
- Yandex Islands
• My users aren’t russians
- Free analysis tools

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What is special about Russia?

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Runet

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Others
2,0%Mail.ru
7,4%
Google
30,5%
Yandex
60,1%

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80.000.000 Internet users
European country with more users
250.000 a day online sales

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Russia population
Internet users
Active users VK
Active mobiles
Spain population 47.000.000
261.000.000
47.000.000
80.000.000
142.000.000

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Source: Ruward Track

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Source: Ruward Track

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Source: Ruward Track

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Yandex Services

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all services

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Yandex Webmaster
• It’s a must, absolutely mandatory
if working with sites in russian
• Get indexed as soon as possible
• Send the sitemap and be patient
• Be careful with errors

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Yandex Metrika
• Track outgoing links
• Track files's downloads
• Maps: link, click and scroll
• Form Analysis
• Webvisor
• Target Calls
• Monitoring and alerts

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Configuring the counter
<!-- Yandex.Metrika counter -->
<script type="text/javascript">
…
w.yaCounter123456789 = new Ya.Metrika({
id:123456789,
clickmap:true,
trackLinks:true,
accurateTrackBounce:true,
webvisor:true,
trackHash:true
});
} catch(e) { }
});
…
</script>
<!-- /Yandex.Metrika counter -->

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Objets & methods
yaCounter123456789.addFileExtension();
yaCounter123456789.clickmap();
yaCounter123456789.enableAll();
yaCounter123456789.extLink();
yaCounter123456789.file();
yaCounter123456789.hit();
yaCounter123456789.replacePhones();
yaCounter123456789.notBounce();
yaCounter123456789.reachGoal();
yaCounter123456789.trackLinks();
yaCounter123456789.params();

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Monitoring

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Form analysis

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Webvisor: features
• Records untill 1.000 daily sessions
• Keeps them for 14 days
• Records keystroke in forms
• Shows text selected by user

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Webvisor: things to take care
• Submit forms
• Clicks, AJAX
• Referrals in 3rd part tools
• Use the Metrika CSS classes
-metrika-nokeys
-visor-no-click
-metrika-noform

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Webvisor: playing sessions

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Webvisor and 3rd part tools

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Webvisor and 3rd part tools

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Webvisor and 3rd part tools

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Target Call
• Add phone numbers as traffic sources
• To enable Target Call
- Mark the phone numbers on your site
- Add the number in the Target Call interface
- Set up traffic sources
- Set up rules for displaying numbers on the site
- Check how the number is substituted
- Check number redirection

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Target Call

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Target Call: reports
• By traffic source
• By call-center
• By phone-number
• Target Call detailed

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Yandex Islands

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Yandex Metrika + Google Analytics

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Metrika & Analytics together
• Importing the search keywords
from Metrika to Analytics
• Tools we need
- Yandex Metrika API
- Google Measurement Protocol

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Metrika & Analytics together
1. Use session parameters to asign
the User-ID of Analytics to each session
2.Create a new client in Yandex Oauth
3.Get the keywords from Metrika
4.Import the keywords
with Google Measurement Protocol

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Metrika & Analytics together
• What I import from Metrika
- ClientID
- Keyword
- Landing page

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Большое спасибо
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