MICE 2020 TRENDS

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Toni Mascaró

Turismo

Where
We
Are?
Knowledge

Online projects

Loyalty / CRM

Visibility

Events Management

Marketing online

Metrics
Social Networks

I n t e r n e t

M I C E

Funnels

@

@

@

@

@
@

@

@

@
@

The old Marketing

Social Networks
Chat
eMail
SMS
Skype
Facebook
Linkedin
Twitter
Coments
The big conversation 2.0

WhatsApp

The new Internet World

Opinion Leaders

Apps

Vertical
Social
Networks

Next generation
Search Engines

Virtual Assistants

Experiences

New devices &
Interfaces

2.0 Ecosystems

Contents
Aggregators

Bots

Smart
Destinations

Innovative OTA’s

Mashups

Reputation

Online Maps

The new internet user

Hiperconnected

Global User

Heavy Buyer

Content Generator

Build communities

Online prescriber

Strategy

Channels
Marketing

Metrics

2.0 Internet strategy

Strategy

Channels
Marketing

Metrics

2.0 Internet strategy

Objectives
Target
Market
Story Telling
Added Value
Story Telling
Resources
Agenda

Strategy

Channels
Marketing

Metrics

2.0 Internet strategy

Channel Setup
Blog
Facebook
Web
Communities
Twitter
Video
Slideshare

Strategy

Channels
Marketing

Metrics

2.0 Internet strategy

Contents
Opinion leaders
Campaigns
Viral Marketing
Video Marketing
Advergaming
Comunity Manager
eMarketing
Newsletter

Strategy

Channels
Marketing

Metrics

2.0 Internet strategy

KPI
Reputation
Inﬂuence
Analytics
Funnels
Dashboard
Conversions
Leads

Pre Event!
During Event!
Post Event!
Event process

Thanks

Toni Mascaró - @tonimascaro
www.emascarotourism.com

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MICE 2020 TRENDS

1. Visibility and Digital Brand 2.0 Toni Mascaró - Director eMascaró Crosmedia http://www.emascarotourism.com http://www.tonimascaro.com Twitter: @tonimascaro @tonimascaro

2. 01. LA VISIBILIDAD Visibility

3. The Internet Revolution

4. Your brand is here Where are you?

5. Your event is here Where are you?

6. Where We Are? Knowledge Online projects Loyalty / CRM Visibility Events Management Marketing online Metrics Social Networks I n t e r n e t M I C E Funnels

7. @ @ @ @ @ @ @ @ @ @ The old Marketing

8. Conversation 1.0

9. Social Networks Chat eMail SMS Skype Facebook Linkedin Twitter Coments The big conversation 2.0 WhatsApp

10. Universe 2.0

11.

12. Content capillarity

13. Opinion leaders

14. Online Reputation

15. The new Internet World Opinion Leaders Apps Vertical Social Networks Next generation Search Engines Virtual Assistants Experiences New devices & Interfaces 2.0 Ecosystems Contents Aggregators Bots Smart Destinations Innovative OTA’s Mashups Reputation Online Maps

16. The new internet user Hiperconnected Global User Heavy Buyer Content Generator Build communities Online prescriber

17. Your online personal brand

18. 2.0 Ecosystems

19. Your brand is here The Universe 2.0

20. Web 2.0 Strategy

21. STORY TELLING

22. Transmedia Story Telling

23. Strategy Channels Marketing Metrics 2.0 Internet strategy

24. Strategy Channels Marketing Metrics 2.0 Internet strategy Objectives Target Market Story Telling Added Value Story Telling Resources Agenda

25. Strategy Channels Marketing Metrics 2.0 Internet strategy Channel Setup Blog Facebook Web Communities Twitter Video Slideshare

26. Strategy Channels Marketing Metrics 2.0 Internet strategy Contents Opinion leaders Campaigns Viral Marketing Video Marketing Advergaming Comunity Manager eMarketing Newsletter

27. Strategy Channels Marketing Metrics 2.0 Internet strategy KPI Reputation Inﬂuence Analytics Funnels Dashboard Conversions Leads

28. Pre Event! During Event! Post Event! Event process

29. Pre Event! During Event! Post Event! Event process

30. Trends 2020 Virtual! Reality! Traceability! Digital! Brand! Apps! Mashups! Reputation! Visibility! Multi! Platform! Metrics! Transmedia! Story Telling!

31. Thanks Toni Mascaró - @tonimascaro www.emascarotourism.com

MICE 2020 TRENDS

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