In this presentation, Antoine explains how a small business needs to prepare to start creating videos for YouTube. Leveraging the power of videos as a Marketing tool has never been better than now. While it's harder than you probably think, if done right, the return on time & investment can be amazing. Any SEO Company or Social Media Marketing Company will tell you: "a good video will beat a good blog any day"

1. By Antoine Dupont
CEO – ADMIN eSOLUTIONS

2. About me
 CEO of ADMINeSOLUTIONS
 Web & Marketing Agency
 Specialize in Small Businesses
 Been in Internet Marketing since 2001
 Originally from Paris, France
 Bumper sticker should say:
“I’d rather be playing Tennis”

3. Agenda
1. Outbound vs Inbound
2. Review of YouTube stats
3. Equipment Needed
4. How to Prepare Yourself
5. How to Upload and Manage a Channel

5. What is that???

6. Outbound Marketing
 Print ads
 TV ads
 Banner ads
 Trade shows
 Telemarketing
 Press releases
 Trade shows
 Flyers/Postcards
 Direct mail

7. Inbound Marketing
 SEO
 Social Media
 Blogging
 Vlogging (YouTube)
 Ebooks
 Infographics
 Webinars
 Paid Ads (Google or Facebook)
 Word of mouth
 Email marketing

8. Why is outbound dying?
Because more & more of the things we used
to do offline, we now do online.

9. and…We Are Now Mobile

11. Oh my….
 1 Billion People use YouTube
 $4 Billion Revenue in 2014
 4 Billion Views/DAY
 6 Billion Hours Views/MONTH
 1 Billion Views on Mobile/DAY

12. Why should I care?
And he did that
with 23 Subscribers
and 483 Views!!

13. Why should I care?
In a world where
content* is King,
videos rule the day!
(*Good Quality)

15. What you need to start
 Digital Camera or Phone
 Lighting
 Microphone
 Video Editing Software
 Green Screen (Optional)

16. Youtube.com/adupont9999

17. ScreenCasting vs. Video Shoot

18. Digital Cameras Options

19. Using Your Phone

20. Lighting Options
$80 at Home Depot
$130 on Amazon

21. Desktop Mic & Lavalier Mic
$130 at BestBuy
$30-150 on Amazon

22. Software – Movie Maker
$Free

23. Software - iMovie
$Free

24. Software - Camtasia
$299 Windows
$99 Mac

25. Investment
 Digital Camera: $100-$1,000
 Lighting: $100-$500
 Microphone: $50-$200
 Software: $0-$350
 Green Screen: $150-$500
 TOTAL: $500-$2,500

27. It’s harder than you think
 Have a clear strategy
 Consider 8-10 Hours for first production
 5-6 Hours per video
 Consider hiring a Pro to set up ($1,000)
 Amazing returns if done right

28. 5 Golden Rules
 Have a Script
 Perfect is the Enemy of Good
 Good content vs. Video Length
 Be Natural, Authentic, Confident, Fun.
(it’s not a TV Commercial)
 Don’t Compromise Light & Sound

29. Videos: Not just YouTube
 Facebook
 Instagram
 Twitter
 LinkedIn
 Vimeo/Wistia

31. Prepare Your Channel
 Plenty of Tutorials….on YouTube
 DottoTech is awesome
 Hour long with all you need to know

33. Keyword Optimized
 Title
 Description
 Links
 Call to Action

34. Manage Engagement
 Answer all comments ASAP
 Don’t answer negative with negative
 Don’t buy subscribers – DON’T

35. How to Analyze Data
 Subscribers
 Comments
 Engagement vs. Quantity
 Be Patient:
Overnight Success takes
about 10-15 Years

36. Monetize?
 Don’t quit your day job until you have
100K subscribers
 Have a 2-5 year plan

37. THANK YOU

39. Stay connected
Facebook.com/ADMINeSOLUTIONS
Youtube.com/adupont9999
Instagram.com/adupont65
www.adminesolutions.com