Slides from my presentation at TriplePlay 2021 in Atlantic City, NJ on December 8, 2021. This was the 3:30 pm session. Enjoy! You don’t need to spend more money to make your website a conversion machine. It’s all about the story you tell. If your website’s messaging is unclear, it’s costing you potential customers. In this presentation, marketing conversion expert Antoine Dupont shows you a proven communication formula utilized on thousands of websites. You’ll walk out understanding how to create a good marketing story and why it’s the most powerful tool to compel the human brain (and pocketbook).

1. @ADUPONT65
HOW TO BOOST
YOUR WEBSITE
CONVERSIONS

16. People buy things
because the words
they read gets them
to take action!

19. People buy things
because the words
they read gets them
to take action!

20. TWO THINGS

21. 1 - THRIVE & SURVIVE
2 - CONSERVE CALORIES

22. Is this for me?
Can I trust you?

28. 3000 messages/day

30. 30% OF OUR TIME

31. We lose a lot of business
because we can’t
communicate clearly.

32. The best products
& services don’t win.

33. Services that are
communicated
the clearest will win!

34. 8 Steps

35. 1 - TARGET
AUDIENCE

37. People

38. People That Need To Buy Or Sell A House

39. People That Need To Buy Or Sell A House

40. Families, $100k income, with Young Kids,
College Educated, First Home,
FHA Approved, etc

41. 2 - WANT?

42. WANT SOMETHING
Conversion starts when
we define what the
customer want.

43. COMMON MISTAKE
1-Don’t define the want
2-Too many want

44. WHAT WE WANT
MONEY TIME
STATUS MEANING
(Choose One)

45. SINGLE FOCUS
SIMPLE WORDS

46. 3 - A PROBLEM

47. EXTERNAL
INTERNAL
PHILOSOPHICAL

48. EXTERNAL
What do they say?

49. INTERNAL
How is it making
them feel?

50. PHILOSOPHICAL
It shouldn’t be
like this…

51. THE “CTA” BUTTON
is the first step to
resolving that problem.

52. COMPANIES SELL
SOLUTIONS TO
EXTERNAL PROBLEMS

53. PEOPLE BUY
SOLUTIONS TO
INTERNAL PROBLEMS

54. PEOPLE JUSTIFY
BUYING FOR
PHILOSOPHICAL
REASONS

55. CDC Certified Divorce Coach
3 levels of coaching created just for you - 8 Years Experience.
LEARN MORE
HOME ABOUT RESOURCES SERVICES STUFF&FLUFF CONTACT
info@certifiedcoach.com | 888-123-4567

56. You Deserve More For Your Life
If you don’t know what to do and are tortured by indecisions,
you are not alone. Let’s Talk.
Book Your Coaching Session
ABOUT SERVICES RESOURCES CONTACT
info@certifiedcoach.com | 888-123-4567

57. 4 - EMPATHY

58. PEOPLE DON’T
CARE ABOUT
YOUR STORY

59. PEOPLE WANT
SOMEONE…

60. WITH EMPATHY
“I understand how
you feel”

61. “Nobody should
have to…”

62. AND AUTHORITY
Testimonials, Awards,
Certifications,
Memberships, Clients.

63. 5 - A PLAN

64. PEOPLE WANT A
SIMPLE PLAN

67. 6-CALL-TO-ACTION

68. OBVIOUS & SPECIFIC
STRONG & CLEAR

69. LEARN MORE
REQUEST QUOTE
GET STARTED

70. “I have some good stuff
but I don’t want
to bother you”

71. LEARN MORE
REQUEST QUOTE
GET STARTED

72. GET A QUOTE

73. GET YOUR QUOTE

74. GET YOUR QUOTE TODAY

75. 7 - FAILURE

76. YOU NEED
TO RAISE
THE STAKES

77. WHAT FAILURE
WILL THEY AVOID?

78. FEAR
OF
LOSS
DESIRE
FOR
GAIN
Meh

79. BEFORE & AFTER
What do they have?
What are they feeling?
What is their status?

82. 8 - SUCCESS

83. YOU MUST DEFINE
WHAT SUCCESS WILL
LOOK LIKE

84. SUCCESS
FINANCIAL EMOTIONAL
PHYSICAL
(All that apply)
SPIRITUAL

85. IMAGINE YOUR LIFE WITH PEACE OF MIND
Imagine having clarity and relief instead of being confused and angry. Imagine feeling optimistic
about your future instead of feeling stuck in an unhappy marriage. It’s all possible.
Call Robin today and get your life back. Book Your Coaching Session TODAY.
LET ROBIN HELP YOU

86. The 7 Questions

87. What do your
customers want?
(3-5 second rule)
1

88. You Deserve More For Your Life
If you don’t know what to do and are tortured by indecisions,
you are not alone. Let’s Talk.
Book Your Coaching Session
ABOUT SERVICES RESOURCES CONTACT
info@certifiedcoach.com | 888-123-4567

89. What are your customers
external, internal and
philosophical problems?
2

90. You Deserve More For Your Life
If you don’t know what to do and are tortured by indecisions,
you are not alone. Let’s Talk.
Book Your Coaching Session
ABOUT SERVICES RESOURCES CONTACT
info@certifiedcoach.com | 888-123-4567

91. Are we positioned
with empathy?
3

92. You Deserve More For Your Life
If you don’t know what to do and are tortured by indecisions,
you are not alone. Let’s Talk.
Book Your Coaching Session
ABOUT SERVICES RESOURCES CONTACT
info@certifiedcoach.com | 888-123-4567

93. Do we have a simple
& basic plan to
win the day?
4

95. Are our calls-to-action
clear and direct?
5

96. You Deserve More For Your Life
If you don’t know what to do and are tortured by indecisions,
you are not alone. Let’s Talk.
Book Your Coaching Session
ABOUT SERVICES RESOURCES CONTACT
info@certifiedcoach.com | 888-123-4567

97. Have we helped them
imagine how we can
improve their life?
6

98. IMAGINE YOUR LIFE WITH PEACE OF MIND
Imagine having clarity and relief instead of being confused and angry. Imagine feeling optimistic
about your future instead of feeling stuck in an unhappy marriage. It’s all possible.
Call Robin today and get your life back. Book Your Coaching Session TODAY.
LET ROBIN HELP YOU

99. Have we identified the
consequences we are
helping them avoid?
7

101. it’s a messaging
problem, not a
design problem!

102. The Grandma Test

103. Can Grandma
Easily Answer
Those Questions?

104. What do I get?

105. How does it make
my life better?

106. How do I get it?

107. 5 KEY ELEMENTS

108. 1-ABOVE FOLD

112. CLARITY IS THE
NEW CREATIVITY

113. 2-WIIFM
(What’s in it for me?)

118. WHAT’S IN IT
FOR THEM

119. 3-EASY PLAN

121. OVERCOME THE
RESISTANCE

122. 4-TESTIMONIALS

124. HIGHLIGHT A SUCCESS
OVERCOME RESISTANCE

125. 4 Testimonies at most

126. WHAT IS THE MOST
COMMON RESISTANCE?

127. WILL IT WORK FOR ME?

128. 5-FAILURE

130. How much is your unclear message
costing you?
How many customers can’t
hear your offer?
How many people are passing up
your business?

131. You deserve
to win!

132. STAY IN TOUCH!
www.AntoineDupont.com
www.youtube.com/AntoineDupont
antoine@katapult.biz