Learn the 7 habits of highly effective websites

1. Presented by
Antoine Dupont
CEO – Admin eSolutions
Corporate Websites Solutions

2. Some stats to be aware of:
75% never look beyond page 1 in Google search
65% of US Internet users use social network
152 millions blogs on the internet
65% of population read blogs
Social Networking peaks at 7am & 8pm
Link sharing peaks at 7am
Comments on blogs peaks at 8am
1 out of 8 minutes is spent on Facebook

3. Habit # 1 – Effective Home
Page
• 4-7 second window to make it…or not
• Visitors will look at an average of 17 sites
• Professional & Well designed
• It’s a Visual Experience – People DO NOT READ
• Less is more – Easy to Navigate
• Web credibility:
– 46% Design
– 28.5% Information Layout
– 14.1% Name recognition

4. Habit #2 – Quality content
• Need lots of it (10 pages minimum)
• Tell a story/narrative vs. marketing speak
• Keyword rich (seoScribe.com)
• Focus on Page Title & Opening paragraph
• Half Page with bullets
• Clear call to action:
– Get Started vs. Register
– Click here vs. Submit
– Red vs. Green or Blue

5. Habit #3 – Quality images
Small image to support the content/story
They’ll forget the words, they’ll remember the
images
Don’t forget “alt” tags (image description)
Are all your images licensed?
Human photos double the results!
www.istockphotos.com

6. Habit #4 – Content is Optimized
• What are your keywords? (need 10-20)
• Your keywords are not necessarily what you think
• High Traffic vs. Highly Competitive
• Plenty of easy to use tools (many for FREE):
– Google Keyword Search tools
– Google Analytics
– ScribeSEO.com ($47/month)
– Websitegrader.com
– Blog.grader.com

7. Habit #5 – Easy to call action
Make it clear & self evident (Grandma test)
Donate Button with one stop checkout
No account sign up required
Simple straight forward
Short forms – ask for less and you’ll get more
Red buttons vs. Green or Blue
Red button increased conversion rate by 34%

8. Habit #6 – Tell them what to do
 Provide multiple means of contact
 Ask question form
 Provide phone, email, fax, address
 Next step is________
 Make it easy to engage
 Calendar of events
 Subscribe, Download this, etc
 Who, what, when, where & how?

9. Tip #7 – Have a Blog
• Needs to be keyword rich (especially the Title)
• Include one small image
• Tremendously helpful with SEO
• Include RSS subscription
• Include email sign up
• Comments are important
• Include links (1 every 120 words)
• Last 3 blogs posted on your home page
• Blog is not an Advertisement or a News article
• Write Blog Mon., Email Tues., Post on Facebook on
Wed., Post on LinkedIn on Thur & Twitter on Fri.

10. Bonus Habit # 8 – Social Networking
 Engage, Share & Be relevant (aka useful)
 Peak time is 7am-10am
 Automatically push content via HootSuite
 “Like” & “Comments” are vital
 Re-Tweet, Like & Link others

11. Bonus Habit #9 – Email Marketing
 It’s all about driving traffic to your website
 It’s not a Newsletter or a Flyer or a Poster
 Value based vs. Sales driven
 Compelling subject line (65% delete)
 Real name & email address
(not info@ or sales@)

12. What irritates People :
1. Pop Up Ads: 93%
2. Having to download software: 89%
3. Dead Links: 86%
4. Confusing Navigation: 84%
5. Required registration: 83%
6. Slow loading pages: 83%
7. Ineffective search tool: 80%