10 Ways to Think Like a Political Strategist to Drive Institutional Change - UX Camp DC 2017 - anthonydpaul

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Convincing teams and decisions makers your design decisions are valuable can be a daunting task within industries resistant to change. In this talk, I'll take some observed persuasion tactics from the recent election cycle and liken them to tacts we can use without our own projects, to garner advocates and decision support.

Design

10 Ways to Think Like a Political Strategist
to Drive Institutional Change
UX Camp DC 2017 • #UXCampDC • @anthonydpaul

http://ww2.kqed.org/lowdown/2013/11/12/traffic-waves/

Anthony D Paul
UX Political Party Nominee at GE Transportation (GETUX)
@anthonydpaul

Create a Roadmap to Victory
1/10
#UXCampDC • @anthonydpaul

Long-term vs near-term (MVP)
Critical business AND user needs
Quantifiable and measurable
Methods of measurement
Refocus throughout
Define success

Start in the Rural Communities
2/10
#UXCampDC • @anthonydpaul

Interviews
On-site observation
Google “filetype:pdf” reports and training
Braindumps with existing team members
Talk to actual employees/users

Don't Forget the Minorities
3/10
#UXCampDC • @anthonydpaul

Identify un or underserved audiences
Champion these new wins
Find unsolved stress cases

Exploit Your "Joe the Plumber" Stories
4/10
#UXCampDC • @anthonydpaul

Quote representative user sessions
Create journey, persona, story documents
Create digestible deliverables

Know Your Swing States
5/10
#UXCampDC • @anthonydpaul

Champions users, but frame in
decision-maker’s terms
Tailor presentations for audience
Listen more than you talk
Let them speak for you
Identify people with persuasive pull

So often a project fails because
we fail to see the perspective of
the [decision makers] who hold
the keys to our success.
Tom Greever, author of Articulating Design Decisions

Measure Before Spending
6/10
#UXCampDC • @anthonydpaul

Timebox all the things
Talk to many people (avoid swoopers)
Isolate layers of research (Treejack, iconography)
Rapid ideation and testing (sketching)
Measure (aka, poll, poll, poll)

Isolating “fails” safely
Iconography survey
vs in context

Ask Your Celebrity Friends for Help
7/10
#UXCampDC • @anthonydpaul

Outsource/Crowdsource ideas (important
people and externals with klout)
Trusted partnerships (e.g., TopCoder)
Subject matter authorities
Internal and external partners

Create Very Public, Near-Term Wins
8/10
#UXCampDC • @anthonydpaul

Don’t insult your incumbents
Everything is “an opportunity”
Partial solutions to serious problems
Communicate stages
MVPs and incremental support

Be First to Rake Your Muck
9/10
#UXCampDC • @anthonydpaul

Deadlines, things you are working on next
Apologize without excuses; discuss
remedies/changes
Know what you’ll get called out on

Multiple agencies,
indexed beta server
Graceful handling

Keep the Fact-Checkers Nearby
10/10
#UXCampDC • @anthonydpaul

Meeting notes with names, quotes, and
assignments
Follow-up emails
Transparent review/decision systems
Let others be the “bad guy”
Be your own PM

Maintain a Healthy Dose of Irrational Optimism
11/10
#UXCampDC • @anthonydpaul

Sleep
Take vacations
Trust your team
Realize you won’t die
Regroup
Imagine the win

Victorious warriors win first and
then go to war, while defeated
warriors go to war first and
then seek to win.
Sun Tzu, The Art of War

my internetting
http://adp.rocks or http:// .ws or http:// .ws
Thank you
@anthonydpaul

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