A talk from IAB think social about discovering the impact of social media on sales. Get a live demo at darwinanalytics.com

2. Darwin gives senior marketeers
the possibility to compare
all online communication
in order to optimize
their mediamix.

3. 1. SNEL VERANDERENDE
MARKT
Oude recepten werken niet meer, nieuwe recepten zijn nog niet
bewezen.

4. 70% of CEO’s do not
trust marketeers.
Why not?

5. Changing markets.

11. 1. SNEL VERANDERENDE
MARKT
Oude recepten werken niet meer, nieuwe recepten zijn nog niet
bewezen.

12. “The advertisers have lost the way in
the digital ecosystem. Advertisers ask
for a limited set KPI’s which measure
true effect.”
-IAB Whitepaper

13. Do not waste time
on deceiving details.
Tactics VS strategies.

14. What are your
objectives?
And what do they do?

15. KNOW ME PICK ME LIKE ME TALK ABOUT ME

16. KNOW ME PICK ME LIKE ME TALK ABOUT ME
People get to
know about you
by seeing your
brand or one of
your messages.

17. KNOW ME PICK ME LIKE ME TALK ABOUT ME
People get to People pick
know about you you when they
by seeing your buy something
brand or one of or express
your messages. their purchase
intentions.

18. KNOW ME PICK ME LIKE ME TALK ABOUT ME
People get to People pick When someone
know about you you when they opts-in to
by seeing your buy something messages from
brand or one of or express your brand, they
your messages. their purchase show interest.
intentions.

19. KNOW ME PICK ME LIKE ME TALK ABOUT ME
People get to People pick When someone By sharing and
know about you you when they opts-in to talking about
by seeing your buy something messages from you, people get
brand or one of or express your brand, they their peers to
your messages. their purchase show interest. know you.
intentions.

20. Which channels should
we use?
Which channel is most
effective for what objective?

21. KNOW
TALK PICK
LIKE
Which channel has the most impact?

22. How cost-efficient
are we?
What is the output of our investments?

23. Facebook twitter Linkedin adwords banners Website mail
€ 1 000 € 2 000 € 500 € 2 000 € 1000 € 5 000 €2 500

24. Which channel has the most
cost-efficient
cost-efficient impact?

25. Are we doing well?
Compared to last month,
have we made improvements?

26. Facebook
Twitter
Website
Discover evolution, discover patterns.

28. PAID MEDIA OWNED MEDIA
AdWords, Facebook Ads Website, Mailchimp,
Clang, Campaignmonitor
EARNED MEDIA BORROWED MEDIA
SEO Facebook, Twitter,
Youtube, LinkedIn
CSV IMPORT
For more exotic channels.

30. anthony@darwinanalytics.com
founder & head Darwin Analytics
darwinanalytics.com