Discover the power of the PESO model in digital marketing for businesses. This blog post dives into the importance of Paid, Earned, Shared, and Owned media strategies, and why a website is just the starting point. Learn how to effectively attract customers and boost your online presence with these comprehensive digital marketing tactics. Perfect for businesses ready to take their digital marketing to the next level. Watch the video https://www.youtube.com/watch?v=PU35Q2mwfgo +=+=+=+=+=+=+=+= Biondo Creative - Web Design, eCommerce, PPC, Social Media 56 S Main St Suite 352 Yardley, PA 19067 267-362-9321 https://goo.gl/maps/cwdqqhLpyPZ7XeDJ9 FOLLOW US: Website: https://www.biondocreative.com Twitter: https://www.twitter.com/abiondo and https://www.twitter.com/biondocreative Instagram: https://www.instagram.com/biondocreative/ Facebook: https://www.facebook.com/biondocreative/ LinkedIn: https://www.linkedin.com/company/biondo-creative/ and https://www.linkedin.com/in/anthonybiondojr/

1. Web :: E-Commerce :: PPC :: Social
biondocreative.com • 267-362-9321 • @biondocreative
PESO Model for Brand Reputation Management
OWNED
MEDIA
EARNED
MEDIA
SHARED
MEDIA
PAID
MEDIA
EARNED MEDIA
Media Relations
Influencer Relations
Investor Relations
Blogger Relations
Link Building
Word of Mouth
COMMUNITY
Community Building
Engagement
Brand Ambassadors
User-Generated Content
PARTNERSHIPS
Charity
Community Service
Co-Branding
SHARED MEDIA
Organic Social
Reviews
Social Forums
Social Monitoring
Private Social
Media Sharing Sites
DISTRIBUTION & PROMOTION
Content Distribution
Content Curation
Publishing Platforms
REPUTATION
Credibility
Trust
Thought Leadership
Authority
MARKETING COMMUNICATIONS
Influencer Marketing
Experimental Marketing
Event Marketing
PAID MEDIA
Social Media Ads
Boosted Content
Fan Acquisition
Lead Generation
Sponsored Content
Paid Publishing
LEAD GENERATION
Email Marketing
Affiliate Marketing
Inbound Marketing
Contests, Quizzes
OWNED MEDIA
Content Marketing
Videos, Webinars
Visual Content
Audio, Podcasts
Brand Journalism
Employee Stories
Customer Stories
SEARCH ENGINE OPTIMIZATION
E-A-T
SERPS
Voice Search (Alexa, Google)
ChatGPT
Domain Authority