Social Media Basic

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Developed in January 2012 by Drive Action Digital. The presentation contains statistics, fundamentals and best practices for developing and executing a social media strategy for your brand.

Tecnologia

Social Media Basics

Presented by Anthony Zarro
January 2012

People on Facebook

• More than 850 million active users
• 50% of active users log on to daily
• Average user has 130 friends
• Average user is connected to 80 fan pages
• More than 2 billion posts are liked and
commented on per day

2

Twitter

• Over 200 million users
• Over 100 million active each day
• Over 230 million tweets per day
• 55% of users are active on mobile
• 400 million monthly unique visitors

3

You Tube

• Over 3 billion videos are viewed a day
• Nearly 17 million people have connected their
YouTube account to at least one social service
• Millions of subscriptions happen each day.
Subscriptions allow you to connect with
someone you're interested in and keep up on
their activity on the site

4

Step 1: Self Reflect

• Ask yourself:
– Why do buyers choose us?
– What makes us different?
– What is our passion?
– What is important to us?

6

Step 2: Define You Community

• Who is your audience?
• Where are they social?
• What do they share?
• What is important to them?
• What are their issues?

7

Step 3: Build Your Destinations

• FaceBook
• Twitter
• Blog
• YouTube
• Flickr
• LinkedIn

8

Step 4: Start Creating Content

• Blog posts
– Stories, articles, POV’s, industry news
– Behind the scenes, photos, video, travel
• Networked Blog
• Tweets
• Follow others
• Facebook updates

9

Rules of Engagement

• Give to your audience and they will give
back to you!
• Don’t sell!!!
• Create a dialogue
• Embrace feedback
• Share, Share, Share

10

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Social Media Basic

1. Social Media Basics Presented by Anthony Zarro January 2012

2. People on Facebook • More than 850 million active users • 50% of active users log on to daily • Average user has 130 friends • Average user is connected to 80 fan pages • More than 2 billion posts are liked and commented on per day 2

3. Twitter • Over 200 million users • Over 100 million active each day • Over 230 million tweets per day • 55% of users are active on mobile • 400 million monthly unique visitors 3

4. You Tube • Over 3 billion videos are viewed a day • Nearly 17 million people have connected their YouTube account to at least one social service • Millions of subscriptions happen each day. Subscriptions allow you to connect with someone you're interested in and keep up on their activity on the site 4

5. BUILDING A SOCIAL STRATEGY

6. Step 1: Self Reflect • Ask yourself: – Why do buyers choose us? – What makes us different? – What is our passion? – What is important to us? 6

7. Step 2: Define You Community • Who is your audience? • Where are they social? • What do they share? • What is important to them? • What are their issues? 7

8. Step 3: Build Your Destinations • FaceBook • Twitter • Blog • YouTube • Flickr • LinkedIn 8

9. Step 4: Start Creating Content • Blog posts – Stories, articles, POV’s, industry news – Behind the scenes, photos, video, travel • Networked Blog • Tweets • Follow others • Facebook updates 9

10. Rules of Engagement • Give to your audience and they will give back to you! • Don’t sell!!! • Create a dialogue • Embrace feedback • Share, Share, Share 10

11. USEFUL TOOLS

12. Tweet Deck 12

13. HootSuite 13

14. HootSuite Reporting 14

15. THANK YOU

Social Media Basic

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