itc

1. PRESENTATION ON
By-Anshuman Moda
MBA 2ND year

2. CONTENTS
INTRODUCTION
HISTORY
PRODUCTS AND BRANDS
ITC e-choupal
CORE VALUES,MISSION AND VISION
SOCIAL IMPACT
ENVIRONMENTAL IMPACT
MAJOR COMPETITORS
AWARDS AND HONOURS
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3. INTRODUCTION
 ITC is founded by Henry Overton Wills
 It is a public Ltd. Company (25.4% owned by British corporation,
British American Tobacco)
 Traded in BSE (BSE:500875)
 Headquarter is in Kolkata, Westbengal
 The company is currently headed by Yogesh Chander Deveshwar.
 The business is diversified into four segments namely FMCG,
Hotels, Paper Boards & Packaging and Agri Business.
 ITC's annual turnover stood at $7 billion and market
capitalization of over $34 billion as of 2010.
 ITC employs over 29,000 (2012)people at more than 60 locations
across India.
 Its website is www.itcportal.com
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4. HISTORY
 ITC was formed on August 24, 1910 under the name Imperial Tobacco Company of
India Limited.
 Later the name of the Company was changed from Imperial Tobacco Company of
India Limited to India Tobacco Company Limited in 1970 and then to I.T.C. Limited
in 1974.
 Finally the company changed its name to 'ITC Limited’ on September 2001.
 The earlier decades of the Company's existence were mainly depending on growth
and consolidation of the Cigarettes and Leaf Tobacco businesses, In the Seventies it
started to transform into a corporate.
 In 1979, ITC entered the Paperboard business by promoting ITC Bhadrachalam
Paperboards Limited, which today has become the market leader in India.
 ITC's first rural mall, christened 'Choupal Saagar' was inaugurated in August 2004
at Sehore. On the rural retail front, 24 'Choupal Saagars' are now operational in the
3 states of Madhya Pradesh, Maharashtra and Uttar Pradesh.
 A line of premium range of notebooks under brand “Paperkraft” was launched in
2002.
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5. CONTINUE…
 To augment its offering and to reach a wider student population, the popular
range of notebooks was launched under brand “Classmate” in 2003.
 In 2000, ITC spun off its information technology business into a wholly owned
subsidiary, ITC InfoTech India Limited, to more aggressively pursue emerging
opportunities in this area.
 ITC's foray into the Foods business began in August 2001 with the introduction of
'Kitchens of India' ready-to-eat Indian gourmet dishes.
 In 2002, ITC entered the confectionery and staples segments with the launch of the
brands minto and Candyman confectionery and Aashirvaad atta (wheat flour).
 ITC introduced Essenza Di Wills, an exclusive range of fine fragrances and bath &
body care products for men and women in July 2005.
 Continuing with its tradition of bringing world class products to Indian consumers
the Company launched 'Fiama Di Wills', a premium range of Shampoos, Shower
Gels and Soaps in September, October and December 2007 respectively.
 The Company also launched the 'Superia' range of Soaps and Shampoos in the
mass-market segment at select markets in October 2007 and Vivel De Wills & Vivel
range of soaps in February and Vivel range of shampoos in June 2008
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6. PRODUCTS AND BRANDS
 Cigarettes: W. D. & H. O. Wills, Gold Flake Kings, Gold Flake Premium, Navy
Cut,Insignia, India Kings, 555, Silk
Cut, Scissors, Capstan, Berkeley, Bristol and Flake.
 Foods:
(KitchensofIndia; Aashirvaad,Minto,Sunfeast,Candyman,Bingo,Yippee, Sunfeast
Pasta brands in Ready to Eat, Staples, Biscuits, Confectionery, Noodles and Snack
Foods)
 Apparel: (Wills Lifestyle and John Players brands);
 Personal care: (Fiama di Wills; Vivel; Essenza di Wills; Superia; Vivel di Wills brands
of products in perfumes, haircare and skincare)
 Stationery: (Classmate and PaperKraft brands)
 Safety Matches and Agarbattis: [Ship (through ownership
of WIMCO); iKno; Mangaldeep; Aim brands]
 Hotels: ITC's hotels (under brands including Welcome Hotel) have evolved into
being India's second largest hotel chain with over 80 hotels throughout the
country.ITC is also the exclusive franchisee in India of two brands owned
by Sheraton International Inc. Brands in the hospitality sector owned and operated
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by its subsidiaries include Fortune and Welcome Heritage brands.

7. SOME OF THE PREMIER BRANDS OF ITC
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8. ITC e-Choupal
 The Company's 'e-Choupal' initiative is enabling Indian agriculture significantly
enhance its competitiveness by empowering Indian farmers through the power of
the Internet.
 The company places computers with Internet access in rural farming villages; the e-
Choupals serve as both a social gathering place for exchange of information
(choupal means gathering place in Hindi) and an e-commerce hub.
 What began as an effort to re-engineer the procurement process for soy, tobacco,
wheat, shrimp, and other cropping systems in rural India has also created a highly
profitable distribution and product design channel for the company—an e-commerce
platform that is also a low-cost fulfillment system focused on the needs
of rural India.
 The e-Choupal system has also catalyzed rural transformation that is helping to
alleviate rural isolation, create more transparency for farmers, and improve their
productivity and incomes.
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9. CORE VALUES
 ITC’S core values are focused at developing a customer-focused and will
deliver what they need in terms of value, quality and satisfaction.
 ITC believes mainly on “ Touching Your Life Every Day”.
ITC VISION
Sustain ITC’S positions as one of the India’s most valuable corporations
through world class performance, creating growing values for the Indian
economy and the company’s stakeholders.
ITC MISSION
To enhance the wealth generating capability of the enterprise in a
globalizing environment, delivering superior and sustainable stakeholder
value.
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10. SOCIAL IMPACT
 Direct employment by ITC Group : 29,000
 Indirect employment across the value chain : 5 million
 e-choupal: world’s largest rural digital infrastructure serving nearly
4 million farmers.
 Social and Farm forestry initiative has greened over 125,000
hectares .
Significant thrust on social sector investments like:
– Natural resource management
– Sustainable livelihoods
– Community development programmes in the economic vicinity of
operating locations.
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11. ENVIRONMENTAL IMPACT
 Carbon positive enterprise – 7th year in a row
– Storing twice the amount of CO2 that the company emits.
 Water positive - 10th year in a row
– Creating three times more rainwater harvesting potential than ITC’s
net consumption.
 Solid waste recycling positive – 5th year in a row.
 Over 38% of total energy consumed is from renewable sources.
Only Company in the world to achieve all 3 key indices of environmental
sustainability.
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12. MAJOR COMPETITORS
• MTR(Convenience Food Company)
• Akriti Foods
• HUL
• Britannia Industries
• P&G
• Marico Industries
• Golden Tobacco Limited
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13. AWARDS & HONOURS
• ITC was awarded the prestigious ‘World Business and Development award
2012’ for its transformational rural initiatives in social and farm forestry
programmes in India.
• It was the only Indian company to receive this honour at the historic Rio+20
UNSummit 2012.
• ITC Chairman Mr. Y C Deveshwar conferred the Padma Bhushan
• Mr. Y C Deveshwar conferred the Global Leadership Award by the US India
Business Council of the US Chamber of Commerce
• The only Green Luxury Hotel chain in the world with all premium hotels
under ‘ITC Hotels’ brand LEED(Leadership in Energy and Environmental
Design) Platinum Rated
• ITC featured in Forbes 2011 ‘Asia Fab 50’ – among Asia- Pacific’s 50 biggest
listed companies.
• ITC awarded the Best Hotel Chain in the country by Business World
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14. CONTINUE…
• Corporate Social Responsibility Crown Award for Water Practices from
UNESCO and Water Digest for its distinguished work carried out in the
water sector in India.
• Top UNIDO award at the International Conference on Sharing Innovative
Agribusiness Solutions 2008 at Cairo in recognition for its initiatives in agri
business.
• First Indian Company and second in the world to win the Development
Gateway Award, 2005 for its trail-blazing e-Choupal initiative.
• Harvard University case study.
• The Best Corporate Social Responsibility Practice Award 2008 jointly
instituted by the BombayStock Exchange, Times Foundation and the
NASSCOM Foundation.
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