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SAMSUNG ELECTRONICS
Presented by
ANSHU KUMARI
CUH
MBA 3rd sem
Founded by Lee Byung-chull
o 1950‟s Korean war lost all assets
 Aimed to rebuild Korean economy manufacturing industry(sugar, fabrics)
 Think globally and use of foreign labor.
 1969 SEC (Samsung Electronic Company) was founded,
o 1970‟s entered into semiconductor business
o 1980‟s the Samsung Television Division was built
o 1987 Lee Kun-He take over
 1997 nearly all Korean business shrunk in size due to Asian financial crisis(Force to sell company asset on
Aircraft/Motor).Making profit from TV‟s and Mobile phone
Samsung Introduction
Name Samsung Electronics Co., Ltd.
Industries served Consumer electronics, Telecoms Equipment, Semiconductors, Home
Appliances
Geographic areas served Worldwide
Headquarters South Korea
Current CEO Oh-Hyun Kwon
Revenue US$305billion
Profit US$22.1 billion
Employees 270,000
Samsung Introduction
Samsung Electronics Co., Ltd. is the largest world’s technology company in terms of revenues.
Samsung is a conglomerate that is consisting of numerous businesses around the world, of course, so it’s not as though the
company has nearly 300,000 people working on Galaxy smartphones and tablets.
Samsung is the second biggest mobile phone producer in the world
Products of Samsung
Samsung is a Korean company which is a manufacturer of many products such as : Phones, Normal TVs, 3D TVs, Computers,
DVD players, Cars, Other Electronics, Shipbuilders, Chemicals, Hardrives, Optical storage, Aviation. And this is not all of what
they sell.
 Smartphone Samsung Galaxy S5
 Samsung Galaxy Tab S
 Samsung Smart TV 65’’
Vision: Samsung is dedicated to developing innovative
technologies and efficient processes that create new markets,
enrich people's lives and continue to make Samsung a digital
leader.
Mission: 'We will devote our human resources and technology to
create superior products and services, thereby contributing to a
better global society.”
Infrastructure
Human Resource
Management
Technology
Development
PRIMARY
ACTIVITIES
Has a state of art R&D facility and a fabricating unit in Seol.
Strong vendor
relations
Lowest Raw Material
Cost in the Industry
Values human
resources a
lot,highly educated
people,performanc
e besed reward.
Securing outstanding
talent.
Excellent R&D
work. High speed
of innovation.
High Technology based
operations,Speed and
timing management.
Recruitement
Very strong Brand.
Known for its Quality.
Rated in the top 20
brands of the world .
Collaboration and
corporation.
Respond to I –PAD.
Competitive Pay
scales
New Products
Introductions
Customer Oriented
Inbound Logistics Operations Outbound
Logistics
Marketing /
Sales
Service
SUPPORTACTIVITIES
High speed of new
item
merchandizing.
Self
destributio
n
Center
computer
linked with
vendors
Analysis – Samsung
 Economies of scale in semiconductor production.
 High Investment in R&D
 R&D Facility.
 Innovative human resource policies, performance
based promotions.
 Wide range of customized end products for meeting
customer demands.
:
VRIO analysis
Swot Analysis
SWOT summarises the strength,weaknesses,opportunities,threats likely to impact on strategic
development.
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
Constant focus on
R&D
Diversified Strong
brand equity
Product Portfolio
with Attractive
design & feature
Involvement in CSR
activities
throughout the
world
High Promotional
activity Cost
Too much
dependence on
software From
other companies
Weak Consumer
perception
regarding
Durability
High Cost in R&D
Increasing on electronics
consumer market.
Opening more store
Strong Customer demand
for innovative product &
value-added features.
Improvement in Customer
Service
Growing mobile
advertising industry
..m
INTANGIBLE mkkkb
RESOURSES CAPABILITY
TANGIBLE
COMPETENCIES
FINANCIAL: cash flow and
capital.
ORGANISATION : 5 business
unit.
PHYSICAL: Fab manufacturing.
TECHNOLOGY: High capacity
and production line.
 Innovative product.
 High capacity.
 Variety of products.
 Best quality.
 Customize to customers
demand.
Human assets: Recruit promoted
successor .
Brand:Value 12.6$billion.
Company:Reward outstanding
performance.
Culture: do not punish failure.
 Excellent HRM.
 Multiple product
segments(LCD,Mobile Phone)
 Creativity human capital.
 Low cost.
 High investment in R&D(6%).
 Pay scale is high.
 Effective production technology.
 Promotion is based on
performance, not based on
seniority
 Samsung is ahead in Learning curve- emphasis more in R&D works.
 May collaborate with Chinese partners to expand joint investments.
 Own Manufacturing facility for faster response
 Company stands on pillar of innovation,trust and excellent customer services.
 Wide range of product catters the needs of all segments.
1)Diversified strong brand equity.
2)Product portfolio with attractive design and
features.
1)High cost in R&D.
2)Too much dependence on s/w from
other company.
1)Multiple product
segment-LCD,
Mobile..
2)Best quality.
1)Collaboration
&corporation
1`)5 business unit.
2)R&D facility.
1)Promotion is based
on performance not
based on seniority.
2)Pay scale is high.
1)Customize to
customer’s demand.
2)High capacity.
manufacturer and world’s
largest chip maker.
2)Cost advantage in
smartphone makers.
3)Huge portion of revenue
towards R&D.
Ssmsng aprasl

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  • 1. SAMSUNG ELECTRONICS Presented by ANSHU KUMARI CUH MBA 3rd sem
  • 2. Founded by Lee Byung-chull o 1950‟s Korean war lost all assets  Aimed to rebuild Korean economy manufacturing industry(sugar, fabrics)  Think globally and use of foreign labor.  1969 SEC (Samsung Electronic Company) was founded, o 1970‟s entered into semiconductor business o 1980‟s the Samsung Television Division was built o 1987 Lee Kun-He take over  1997 nearly all Korean business shrunk in size due to Asian financial crisis(Force to sell company asset on Aircraft/Motor).Making profit from TV‟s and Mobile phone
  • 3. Samsung Introduction Name Samsung Electronics Co., Ltd. Industries served Consumer electronics, Telecoms Equipment, Semiconductors, Home Appliances Geographic areas served Worldwide Headquarters South Korea Current CEO Oh-Hyun Kwon Revenue US$305billion Profit US$22.1 billion Employees 270,000
  • 4. Samsung Introduction Samsung Electronics Co., Ltd. is the largest world’s technology company in terms of revenues. Samsung is a conglomerate that is consisting of numerous businesses around the world, of course, so it’s not as though the company has nearly 300,000 people working on Galaxy smartphones and tablets. Samsung is the second biggest mobile phone producer in the world
  • 5. Products of Samsung Samsung is a Korean company which is a manufacturer of many products such as : Phones, Normal TVs, 3D TVs, Computers, DVD players, Cars, Other Electronics, Shipbuilders, Chemicals, Hardrives, Optical storage, Aviation. And this is not all of what they sell.  Smartphone Samsung Galaxy S5  Samsung Galaxy Tab S  Samsung Smart TV 65’’
  • 6. Vision: Samsung is dedicated to developing innovative technologies and efficient processes that create new markets, enrich people's lives and continue to make Samsung a digital leader. Mission: 'We will devote our human resources and technology to create superior products and services, thereby contributing to a better global society.”
  • 7. Infrastructure Human Resource Management Technology Development PRIMARY ACTIVITIES Has a state of art R&D facility and a fabricating unit in Seol. Strong vendor relations Lowest Raw Material Cost in the Industry Values human resources a lot,highly educated people,performanc e besed reward. Securing outstanding talent. Excellent R&D work. High speed of innovation. High Technology based operations,Speed and timing management. Recruitement Very strong Brand. Known for its Quality. Rated in the top 20 brands of the world . Collaboration and corporation. Respond to I –PAD. Competitive Pay scales New Products Introductions Customer Oriented Inbound Logistics Operations Outbound Logistics Marketing / Sales Service SUPPORTACTIVITIES High speed of new item merchandizing. Self destributio n Center computer linked with vendors
  • 8. Analysis – Samsung  Economies of scale in semiconductor production.  High Investment in R&D  R&D Facility.  Innovative human resource policies, performance based promotions.  Wide range of customized end products for meeting customer demands.
  • 10. Swot Analysis SWOT summarises the strength,weaknesses,opportunities,threats likely to impact on strategic development. STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
  • 11. Constant focus on R&D Diversified Strong brand equity Product Portfolio with Attractive design & feature Involvement in CSR activities throughout the world
  • 12. High Promotional activity Cost Too much dependence on software From other companies Weak Consumer perception regarding Durability High Cost in R&D
  • 13. Increasing on electronics consumer market. Opening more store Strong Customer demand for innovative product & value-added features. Improvement in Customer Service Growing mobile advertising industry
  • 14.
  • 15. ..m INTANGIBLE mkkkb RESOURSES CAPABILITY TANGIBLE COMPETENCIES FINANCIAL: cash flow and capital. ORGANISATION : 5 business unit. PHYSICAL: Fab manufacturing. TECHNOLOGY: High capacity and production line.  Innovative product.  High capacity.  Variety of products.  Best quality.  Customize to customers demand. Human assets: Recruit promoted successor . Brand:Value 12.6$billion. Company:Reward outstanding performance. Culture: do not punish failure.  Excellent HRM.  Multiple product segments(LCD,Mobile Phone)  Creativity human capital.  Low cost.  High investment in R&D(6%).  Pay scale is high.  Effective production technology.  Promotion is based on performance, not based on seniority
  • 16.  Samsung is ahead in Learning curve- emphasis more in R&D works.  May collaborate with Chinese partners to expand joint investments.  Own Manufacturing facility for faster response  Company stands on pillar of innovation,trust and excellent customer services.  Wide range of product catters the needs of all segments.
  • 17. 1)Diversified strong brand equity. 2)Product portfolio with attractive design and features. 1)High cost in R&D. 2)Too much dependence on s/w from other company. 1)Multiple product segment-LCD, Mobile.. 2)Best quality. 1)Collaboration &corporation 1`)5 business unit. 2)R&D facility. 1)Promotion is based on performance not based on seniority. 2)Pay scale is high. 1)Customize to customer’s demand. 2)High capacity. manufacturer and world’s largest chip maker. 2)Cost advantage in smartphone makers. 3)Huge portion of revenue towards R&D.