Catchment Study for Big Bazaar Outlet to be opening shortly at an under construction mall in Lucknow.

1. BIG BAZAAR UMRAO
MALL
NISHATGANJ, LUCKNOW-
CATCHMENT STUDY

2. Introduction
■ Nishatganj is a lively residential area in Lucknow, surrounded by flea and grey markets.
There are schools, colleges, hospitals, railway station, banks etc around the area.
■ The area also has metro connectivity and connects with one of the prime locations of
the city, Hazratganj.
■ Umrao Mall, situated in Nishatganj area of Lucknow, is an ongoing project & is
proposed to end by 31st July 2020.
■ The project is under the Uttar Pradesh Real Estate Regulatory Authority.
■ The Mall will cover an area of approximately 4743sq mt.

3. Location
New

4. Objectives of the Catchment Study
■ To understand the catchment area of Umrao Mall.
■ To study the estimated footfall of Umrao Mall.
■ To understand the competition of Umrao Mall with nearby malls.
■ To understand the competition of Big bazaar with nearby retail stores that offer the
same products and services to the customer.

5. Demographics of the city
Description Figures
Total population 2,817,105
Male Population 1,460,970
Female Population 1,356,135
Literates 2,081,727
Male Literates 1,124,261
Female Literates 957,466
Average Literacy 82.50%
Male Literacy 86.04%
Female Literacy 78.70%
Area sq. km 2,528
Density/km^2 1800
Proportion to Uttar
Pradesh Population
2.30%
Religion Total %
Hindu 2,020,276 71.71%
Muslims 742,529 26.36%
Sikh 21,324 0.76%
Christian 16,456 0.58%
Jain 4,692 0.17%
Buddhist
s
2,759 0.10%
Others 390 0.01%
Not
Stated
8,679 0.31%

6. Existing Store Locations and their distance from the proposed site
■ Distance between Big Bazaar at Shalimaar
Eldee plaza (existing) and Proposed Big
Bazaar at Umrao Mall-3.1kms
Existing
New

7. ■ Distance between Big Bazaar at Saharaganj Mall
(existing) and Proposed Big Bazaar at Umrao
Mall- 3.3kms
Existing
New

8. ■ Distance between Big Bazaar at Riverside Mall
(existing) and Proposed Big Bazaar at Umrao Mall-
4.7kms
Existing
New

9. ■ Distance between Big Bazaar at Singapore
Mall (existing) and proposed big bazaar at
Umrao Mall-10.5kms
Existing
New

10. ■ Distance between Big Bazaar at Phoenix Mall
(existing) and proposed big bazaar at Umrao
Mall-13.6kms
New
Existing

11. Other Important distances
■ Badshah Nagar Railway Station from proposed Big Bazaar-700m
■ Badshah Nagar Railway Station from existing Big Bazaar at Eldee plaza- 2.4km
■ Bara Imambara from proposed Big Bazaar- 5.0kms
■ Bara Imambara from existing Big Bazaar at Eldee Plaza-7.5kms
■ Bara Imambara from existing Big Bazaar at Saharaganj-4.3kms

12. Apartments in 3km radius
Apartment Number of households
Royal Green Apartments
Gyan Ganga Apartments
Metro City Phase 1
Fortuna apartments
Raen Basera Apartments 38
Gems Court Apartments
Secretariat Colony apartments

13. Mall and Brands in vicinity- Shalimar Eldee Plaza
Sr
No
Distance
from
propose
d site
Apparel
Brands
Food
Brands
Footwear
Brands
1.
3.1kms
Van Heusen KFC Red Tape
2. Jockey Dominos Puma
3. Peter England
4. Allen Solly
5. Duke
6. Aurelia
7.. Numero- Uno
8. Arrow
9. Srishti
10. Spykar

14. Saharaganj Mall, Hazratganj Lucknow
Sr.
No
Distance
from
proposed
site
Apparel
Brands
Food
Brands
Shoe
Brands
1.
3.3kms
Pantaloons Mc Donalds Nike
2. Aurelia Jux Pux Puma
3. Forever 21 KFC Adidas
4. Only Royal Café Woodland
5. Kazo Chinese
Kitchen
Metro
Shoes
6. Van Heusen Tundey Sketchers
7. Pepe Jeans Vango Bata
8. Central Berco’s Liberty
9. UCB
10. Global Desi
The mall also has PVR Cinemas.

15. Riverside Mall, Gomti nagar
Sr. No Distance
from
proposed
site
Food Brands
1.
4.7kms
Subway
2. Barbeque nation
3. Mainland china
The mall has INOX Cinemas.

16. Singapore Mall, Gomti nagar
Sr
no
Distance
from the
proposed
site
Apparel
Brands
Food
Brands
1.
10.5kms
Planet Fashion Dominos
2. LawmanPg3 Café
Coffee Day
3. Westside
4. Planet Fashion
5. Pantaloons
6. Peter England
7. Lee
8. Wrangler
The mall has PVR Cinemas.

17. Phoenix United Mall, Alambagh
Sr
No
Distance
from
propose
d site
Apparel
Brands
Food
Brands
Shoes Brands
1.
13.6kms
Max Domino’s Hush Puppies
2. Globus Barbeque
Nation
Bata
3. People KFC Adidas
4. Allen Solly Italian
Delight
Sketchers
5. Blackberry Mc
Donald’s
Metro Shoes
6. Aurelia Woodland
7. Arrow Reebok
9. Biba
10. Pantaloons
The mall has PVR Cinemas.

18. Other Competitors
Sr. No Name Location Distance from
proposed Big Bazar
1. V-Mart Faizabad Road 1.2kms
2. 1-India Family Mart Faizabad Road 1.1kms
3. Sadana Electronics Store Faizabad Road 4.1kms
4. Max Fun Republic 3.7kms
5. Shopper’s Stop Fun Republic 3.7kms
6. Mufti Fun Republic 3.7kms
7. Spencer’s Store Cinepolis Mall 6.5kms
8. Reliance Trend Cinepolis Mall 6.5kms
9. Fab India Cinepolis Mall 6.5kms
10. Max Cinepolis Mall 6.5kms

19. V-mart on Faizabad Road

20. 1 India Family Mart on Faizabad Road

21. Proposed Site- Primary Catchment (1-3kms)
1-3kms
New
Sr
No
AREAS No. of HH
(Approxim
ately)
1. Aliganj
2. Sarvodaya
Nagar
3. Hasanganj
4. Balmikinag
ar
5. Mahanaga
r
6. Badshahna
gar
7. Nishatganj

22. Proposed Site- Secondary Catchment (3kms-6kms)
SR
NO
Area No. of HH
(Approxim
ately)
1. Daliganj
2. Qaisarbag
h
3. Indira
Nagar
4. Health
City
5. Hazratgan
j
6.

23. Existing Big Bazaar and Proposed Site-Overlapping Catchment
1-2kms
SR
NO
Area No. of HH
(Approxim
ately)
1. Mahanag
ar
2. Meena
Market
3. Badshah
4.
5.
6.

24. CONSUMER MIX
■ Consumer mix is the array of
people of different ages,
genders, socioeconomic
backgrounds, knowledge or
experience, ethnicity, and so on,
who patronize a service
organization.
■ It can range from narrow to
broad depending on how
diverse it is.
■ The buying behaviour of a
consumer is the decision
process and acts that a
consumer involves in buying,
using and disposing of the
products and services.

25. Schools in vicinity
Schools Location
Loyola International School Faizabad Road
Swarnim Public School Mahanagar
CMS Mahanagar Faizabad Road
CMS Indira Nagar Indira nagar
KPS high School Mahanagar
Mary Fatima School Mahanagar
Tender Hearts School Mahanagar
EuroKids Pre School Nishatganj
GD Goenka Public School Mahanagar
New Happy Dell School Nishatganj
Pradhan Convent School Nishatganj

26. Colleges in vicinity
Colleges Location
St. Joseph College Badshahnagar
Mount Carmel College Mahanagar
Montfort Inter College Mahanagar
Karamat Hussain Girls
P.G College
New Hyderabad
Isabella Thoburn
College
Faizabad Road
DRV Inter College Faizabad Road
Jai Krishna
Commercial College
New Hyderabad
Indra Nagar Public
College
Indira nagar
College of professional
Engineering
Nishatganj

27. Hangouts and Restaurants in vicinity
Name Location
Good Bakery Store and Coffee
Shop
Nishatganj
Coffee Culture Mahanagar
Veg stew Mahanagar
Pizza hut Mahanagar
Ritz continental Mahanagar
Pink Panther Bar and Restaurant Mahanagar
Ten Eleven Resto Café Mahanagar
Taste Of India Mahanagar
Café Coffee Day Indira nagar
Old Cozy corner Lekhraj Market
Ice and Spice Kukrail Bridge

28. Metro Stations in vicinity
Metro Station Distance from Umrao Mall
Badshah Nagar (nearest) 290m
Lekhraj Market 2.1kms
Bhootnath Market 3.1kms
Indira Nagar (farthest) 3.6kms
IT College 1.5kms
Vishwavidyalaya 2.4kms

29. Top Hotels in vicinity
Sr no. Hotels Ratings
1. Hotel Silvete 3 star
2. Taj Mahal Hotel 4 star
3. Renaissance 5 star
4. Levana Suites 4 star
5. Fortune Park
BBD
4 star
6. India Awadh 4 star
7. Clarks Avadh 4 star

30. Thankyou.