1. Communication Manager / Creative
Director
Mohamed Ansaihi +966 56 7065586
ansaihi@me.com
Linkedin/in/ansaihi
2. My Resumé - Summary
14Years of Experience in Advertising
12years in Saudi Arabia, in local and multinational advertising agencies
Mastering 3 languages
Graduate Graphic Design
Fine lover of Saudi Arabia & its culture.
3. My Resumé - Professional
Experience
Y&R KSA: July 2011 - present:
Creative Director
Main Responsibilities:
Maintain Existing Clients satisfied with the quality of campaign ideas, managing
the creative team, pursuing new business.
Main Achievements:
Winning accounts:
-Aljomaih Automotive organically
-Luna Evaporated Milk segment
-Tazaj Restaurants account
Main clients:
Naghi Automotives, Tamer Group, Aljomaih Group, Murjan Group
4. My Resumé - Professional
Experience
RedImpact Communication: June 2009 – July 2011:
Creative Director / Partner
Main Responsibilities:
Establish a proper setup in the Creative Department to enable the agency to
become full-fledged agency.
Main Achievements:
Published the first ATL campaign after two weeks of joining.
Sold three TV commercials for a client who never done TV advertisement
before.
Main clients:
Al Masarat Real Estate, Unilever (Dove, Jif, Comfort, Lux, Lifebuoy...), Batoook
Chewing Gum, National Biscuits (Teashop Digestive)...
5. My Resumé - Professional
Experience
Y&R Jeddah: May 2007 - June 2009:
Associate Creative Director
Main Responsibilities:
Leading a team of 17 Art Directors and graphic artists and copywriters in
developing creative concepts and artworks for various clients;
Gather creative teams to brainstorm on new briefs;
coming up with creative TV commercials and documentaries, as long as print
concepts and communication ideas.
Main Achievements:
Established the “creative cells” system, which is applied in agencies outside
the region. Proven success: more jobs delivered per day and per team, with
less traffic “jams”, in addition to the dedication of each team to a set of clients,
for more consistency & better ideas.
Won the KIA pitch, Salama Insurance pitch, Red Sea Gate Terminal pitch.
6. My Resumé - Professional
Experience
Y&R Jeddah: May 2007 - June 2009:
Associate Creative Director
Main clients:
GM, Jungle Land, Mucho’s, Majid Society, KIA Motors, Al-Jazeerah Bank,
Dallah Group, Jiwar, Salama Insurance, Red Sea Gate Terminal...
7. My Resumé - Professional
Experience
Y&R Jeddah: June 2003 - May 2007:
Art Director
Main Responsibilities:
Associate to the Creative Director and teaming up with copywriters and
designers, I was in charge of developing creative ideas and coordinating with
the Art Department (studio) to execute communication campaigns.
Main Achievements:
Mobily Corporate Identity implementation and application;
Mobily launch campaign in 2005;
6 days photography assignment for Mobily in Dubai;
Shot TV commerical for Jungle Land, in Jeddah;
in addition to the daily creative jobs.
8. My Resumé - Professional
Experience
Y&R Jeddah: June 2003 - May 2007:
Art Director
Main clients:
Mobily, SEB, Tefal, GM, Jungle Land, Mucho’s, Majid Society, KIA Motors, Al-
Jazeerah Bank, Dallah Group, Jiwar, LG Electronics, Salama Insurance, Red
Sea Gate Terminal, Halwany Brothers, Eimar, Souk Shatea’...
9. My Resumé - Professional
Experience
Promopub Farouk: May 2001 - May 2003:
Art Director
Lowe Shem’s | Casablanca: July 99 - May 2001:
Graphic Artist
10. My Resumé - Education
June 1999:
ISAG | Casablanca
(Institut Supérieur des Arts Graphiques):
DEUG equivalent Diploma, Graphic Arts
Specialized studies in Graphic Arts, aesthetics, conception, pré-
press…
11. My Resumé - Skills
Work:
TV commercials and Documentary writing, presentations, creative
interpretation (rationale).
Enthusiastic team leader and good listener.
Communication:
Brainstorming, brief analysis, initiative, presentations, creative strategy, and
passion for
research.
Languages:
ARABIC: Mother tongue, excellent writing, reading, and speaking.
FRENCH: Second mother tongue.
ENGLISH: Fluent, writing, reading and speaking.
12. My Resumé - more...
Club Positif / France, Switzerland, Belgium.
Member since September 2004
Founder of “Advertising Creatives in the Arab World”. A Facebook community
at this stage, having 233 members (increasing daily) from dubai to Montreal;
with the purpose of exchanging ideas and discussing shared interests.
Trainings:
November 2007:
Two trainings: “Customer Service Excellence” and “Presentation Skills”
by Johnathan Lavender, under THG Human Resource Development
program.
April 2008:
“Roadmap to Excellence: Leadership Skills” under the same program.
June 2008:
“Roadmap to Excellence: Building Team Spirit” under the same
program.
References and more would be provided upon request.
14. About me..
• I was born in Casablanca, the carrefour of all Moroccan ethnicities,
meeting point of occidental winds with oriental deserts. There I was raised
and there I studied Fine Arts.
• In 1999 I’ve chosen it to initiate my professional career in Communication
as Graphic Artist; but horizons seemed just wide enough to explore my Art
Director side; then my acquired writing, managing & leadership skills
pushed me to the higher level of Creative Director.
• “This man is a brand lover” was how my ex-boss described me during the
inception of Mobily brand, of which I was the brand guardian.
• I am still pushing my horizon further, and raising the bar higher for new
challenges. KAUST might be my next move if you love what you are going
to see; and my resumé at the end of this slideshow.
32. Mobily Launch reveal. Caption: “A New Dawn for telecom in the Kingdom”
Mobily Launch
33. Mobily has sponsored The Saudi National Team who is attending the World Cup 2006. suportive campaign with caption “Go
Green, Get’em!”
Mobily Saudi National Team – World Cup
(Germany)
34. Mobily has sponsored The Saudi National Team who is attending the World Cup 2006. suportive campaign with caption “Go
Green, Get’em!”
Mobily Saudi National Team – World Cup
(Germany)
35. Mobily has sponsored The Saudi National Team who is attending the World Cup 2006. suportive campaign with caption “Go
Green, Get’em!”
Mobily Saudi National Team – World Cup
(Germany)
36. Mobily has sponsored The Saudi National Team who is attending the World Cup 2006. suportive campaign with caption “You
are up to it!”
Mobily Saudi National Team – World Cup
(Germany)
37. Caption “Distances are going shorter”
Ad was introducing a hybrid bundle: post-paid tariffs on a post-paid line
Mobily Rates Discount
49. Al-Borj Medical Laboratories were proud to have the most advanced/precise machine ever in KSA, and so the approach to claim the
fame that some historical figures had.
Caption: “Albert Einstein: genius but… he wouldn’t give more accurate results than us!” – “because we do have a combination of high-
qualified talents and ultra advanced equipments…” | Credits: Creative, Art Direction, Copywriting.
Alborj Laboratories
50. Caption: “Isaac Newton: genius but… he wouldn’t give more accurate results than us!” – “because we do have a combination of high-
qualified talents and ultra advanced equipments…” | Credits: Creative, Art Direction, Copywriting.
Alborj Laboratories
51. Caption: “Ibn al-Nafis: genius but… wouldn’t give more accurate results than us!” – “because we do have a combination of high-qualified
talents and ultra advanced equipments…” | Credits: Creative, Art Direction, Copywriting.
Alborj Laboratories
61. TV Commercials
• Mobily, the 2nd GSM operator in KSA, had been my biggest assignment.
In addition to being an active member of the brand development team, where
we came up with the name “Mobily” and the initial direction for the identity, I
was in charge of assuring the conformity of the kiosks and stands (over 56
locations) developed in Dubai –to the identity guidelines being finalized in
London (BrandInstinct). So was the case with the dealers over Jeddah.
• In the creative development, I was the second member of the team to
conceptualize and execute the launch phase.
• The launch was over all media channels, specially on TV. I wrote the scripts,
storylines and storyboards of most of the TV commercial for the brand launch
and service announcement.
62. Mobily - TV Commercials
Mobily Brand Launch - Teaser ad - 1/2
63. Mobily - TV Commercials
Mobily Brand Launch - Revealer ad - 1/3
64. Mobily - TV Commercials
Mobily Brand Launch - Revealer ad - 2/3
65. Mobily - TV Commercials
Mobily Service Launch Announcement
73. Material: Crystal or Acrylic
Printing: silk screen spot colors
Measurements: 3cm diameter circle
This impressive package looks and feel and talks KAUST identity: the clarity lens is real, the logo
components are physically tangible
82. Digital Works
Websites
• The following are projects that I worked on, as creative, but programmers
have done the magic of making it work. Those developers are whom we
always work with.
85. Digital Works
Mobile
• The following are projects that I worked on, as creative, but programmers
have done the magic of making it work. Those developers are whom we
always work with.
