Grow My Business - Bernie Kinsella 'Fish Where The Fish Are.'

4. We were drowning and we kept explaining the water to
each other.
We needed new insights, when there are fundamental changes in
the market insights are more valuable than investment.

5. We went out and listened to our
customers.
We identified customer pain points
and delivered solutions.

6. By working on the customers
agenda we delivered
sustainable solutions
that were embedded
in their business.

7. Everybody works in sales

10. Understand the science of sales

11. Beware of disruptive technology

12. Design solutions around customers
pain points

13. Take the plunge

14. worldBOX.ie was born

15. Pick the 3 things you are good at and build on those

16. Eat the frog

17. Every customer complaint is an opportunity to create an advocate

18. Fish where the fish are