1. Interactivity Katherine Marlow Interactive Sales Manager, ITV

3. They watch Digital TV

4. Interactivity…

7. Our Approach Your Brand VOD Web 2.0 Sponsorship Spot Mobile Cross Media Solution iTV

8. Audience becoming “red button” literate % of audience aware of ability to “press red” and interact Source: ITV Vision Panel

9. Young / DSAT users more likely to interact % of audience whom have ever interacted with an Ad Source: ITV Vision Panel

10. Samples and Competitions most likely to drive an interaction Motivations to “press red” and interact with an Ad Source: ITV Vision Panel % Audience

11. INTERACTIVE ADVERTISING’S EFFECT ON BRAND AWARENESS AVERAGED OVER 18 CAMPAIGNS SOURCE: BSKYB / CONTINENTAL RESEARCH Interactors generate 78% rise compared to non interactors of linear ad Interactors generate 71% rise compared to non interactors of linear ad

12. * 8,188,000 covering 22,023,000 individuals / ** 8,020,000 homes covering 17,942,000 individuals / *** 3,091,000 covering 7,757,000 individuals FREEVIEW SATELLITE CABLE X X X X X X X X X X X X X

29. ON DEMAND IPTV PVR SATELLITE NETWORK Content Platforms

32. Convergence of All

34. Convergence DSAT – 21,237 responses DTT (freeview) – 13,312 text responses TEXT THUMBS OR SWITCH TO 63330 Mobile – 15, 911 responses

39. Interactive Programming / Sponsorship EGTA 2007

41. Bad Lads Army

49. Demonstration…

50. AD INNOVATIONS…………… Total Freedom of Content Total Freedom of Advertising

52. Importance of Interactivity "I hear and I forget, I see and I remember, I do and I understand."