Planograms help supermarkets strategically display products to maximize sales. Top shelves are for expensive or slow-selling items that customers cannot reach. Reach shelves at eye-level feature best-selling brands to entice customers. Lower shelves near kids are stocked with toys and snacks with cartoon characters to attract children. Bottom shelves hold heavy items that are easy for customers to retrieve. Fresh foods are presented together creatively while milk, eggs are placed near exits to induce impulse purchases.

1. WhataretheProductDisplayTechniquesforSupermarket
Stores?

2. How Planograms HelpSupermarket
Stores to Display Products?
 Planogram help retailers to entice
customers by placing products at eye
level.
 For example, the product which has high
cost is placed at the top of the shelf, and
products that are popular among people
will be displayed on lower shelves.

3. Types of product display techniques used by
supermarket stores
Top shelves Reach shelves
Reach shelves
for kids
Bottom or
lower shelves
Fresh food
display
Display
stands

4. Top shelves
 It is used for items that are either costly
or do not sell often.
 Customers will not reach such areas, and
you can place products that are limited
editions, in-house, etc.That is why top
shelves are often filled with premium
products.

5. Reach shelves
These are eye-level shelves, that place only best-
selling items to entice customers.
Since most customers look at this area of the
supermarket to purchase items, retailers can place
the best brands in this area along with the
bestsellers.
For example, placing the best cosmetics brand
along with body lotions or day creams.

6. Reach shelves for kids
 Since kids love shopping, they come along with
their parents these days more frequently.
Therefore, placing shelf racks that are lower where
kids can reach out can result in higher purchase
rates.
 Retailers place kids-like items like chocolate, toys,
noodles, and more with attractive designs of their
favorite cartoon characters.This results in enticing
kids to purchase more and improve retail sales.

7. Bottom or lower shelves
 Items that are large and heavy can
be placed on the bottom shelves.
This will be more convenient for the
customers to pick them up from the
shelves.
 Big cat litter pails are examples of
placing heavy items on bottom
shelves.

8. Fresh food display & Display stands
Retailers need to pay considerable
attention when displaying fresh
products in the supermarket. Placing
greens with carrots and bell peppers is
a great way to gain customers'
attention. This will make customers
purchase such items.
Items like curd, milk, and eggs should
be placed in the farthest corner of the
store.This will allow shoppers to see
such items, which may induce them to
purchase. Similarly, placing
chocolates, magazines, gift cards, etc.
at the checkout counter can result in
impulse buying.

9. Use Nexgen POG to effectively plan and execute
supermarket shelves to improve sales.
www.nexgenus.com sales@nexgenus.com