Product bundling is a common sales strategy implemented by retailers across the world. Retailers can bundle products together as an upsell or cross-sell way. Upsells are used to persuade customers to upgrade the items in to a more expensive version.

1. Bundling for Retail: How to Place
Products Together on Store
Shelves for More Sales

2. What is Product Bundling?
It is a common sales strategy
implemented by retailers across
the world.
It is when a retailer packages
complementary products as a
group of items and places them
on store shelves to encourage
customers to buy more
products.
For example, instead of placing
a pencil, a retailer can offer an
eraser and sharpener as a
bundle to purchase more than
one product.

3. Types of Product Bundling
Pure bundles: It includes product/items sold exclusively for bundles. For
example, the dishwasher is sold with a dish sponge, which a customer can
only get when he purchases the whole set.
Mixed bundles: It is used for selling products separately. For instance, skin-
care kits. These kits are made up of several skin-care products, each of which
can be purchased separately, but can be bundled together due to their
complementary nature.

4. What are the Planogram Tactics for Placing
Products as a Bundle on Store Shelves
Mix low-selling
items with fast-
moving ones
01
Entice customers
with a discount
02
Introduce seasonal
bundles
03
Inventory
clearance bundling
to launch new
products
04

5. Mix low-selling items with fast-moving ones & Entice
customers with a discount
Retailers can easily sell their less popular items easily by
motivating customers to pay more than they would spend
on buying individual products.
Cross-selling products can be selected for BOGO bundles by
placing discount labels on shelves to entice customers to
try those items.

6. Introduce seasonal bundles & Inventory
clearance bundling to launch new products
It will get special attention during holidays, and festivities. For example,
placing products cakes, cookies and chocolate together on Christmas Day can
make customers buy them as a bundle rather than separately.
Inventory clearance bundling helps retailers to sell products at a lower
price where customers will enjoy discounts most of the time.

7. Use Nexgen POG to improve retail store
performance.
www.nexgenus.com sales@nexgenus.com