1. Link Bait

2. DEFINITION What is a Link Bait? Any piece of web-based content created with the purpose of attracting links and attention can be called “linkbait.” So how does Link Baiting work? Link Baiting is just like fishing. You publish a new page on a topic and set it free on the web. Hopefully others pick up on the content as fresh and interesting and link to it. The article is the bait, and the link is the catch.

3. IMPORTANCE Why is Link Bait Important? The site gets quality links from sites and this in turn boosts the popularity of not only the site (i.e. the PageRank of the site increases) but also the services or products offered through it.

6. Type : Decide on the type of link bait which will attract the audience. Audience : Absolutely crucial, you have to know who the piece is intended for. You have to craft your idea to be able to fit snugly into the minds of your intended audience. Headlines : It should be unique and catchy. Only some fresh and new information (at times even old information written from a new point of view) will attract people to read through it and link to it. The 'How To' and 'Tips' headlines are a hit in this regard. Body : Should be crisp and clean. No long sentences. No repetition of information. The flow of information should be maintained. The content should be scannable so that the audience can go through the important information at a quick glance. One good way to make the content scannable is to use bullets/numbering. If any important statistics is mentioned then the number might be underlined/italicized. Formatting : This is actually quite important, by formatting I mean the way the thing looks. There are specific looks which certain people associate with something they would like to link to, the aim is to emulate the “look”, which is different to different target groups. Planning Content for Link Baiting

8. SO GO ON AND BAIT SUCCESS!