Presentation from 12 October at the University of Derby with the CMI - social media for individuals

1. www.derby.ac.uk/business
Social Media for Individuals
@AnnmarieHanlon
#DerbyUni

2. www.derby.ac.uk/business
BENEFITS OF SOCIAL MEDIA FOR INDIVIDUALS

3. www.derby.ac.uk/business
Generate an income at Uni
https://www.youtube.com/user/ShaffReza
@shaffreza

4. www.derby.ac.uk/business
Raise your profile

5. www.derby.ac.uk/business
Gain a great job

6. www.derby.ac.uk/business
Stay and get connected

7. www.derby.ac.uk/business
Share news

8. www.derby.ac.uk/business
Compliment great customer service

9. www.derby.ac.uk/business
Gain faster response to poor customer service

10. www.derby.ac.uk/business
Stay ahead

11. www.derby.ac.uk/business
CHALLENGES OF SOCIAL MEDIA FOR
INDIVIDUALS

12. www.derby.ac.uk/business
Over-sharing
Your name
Date of
birth
Home
location
Your first
school
Your mum’s
name
Your
friends
Your social
networks
Favourite
brands

13. www.derby.ac.uk/business
Webcam blackmail
You’re actively
involved
• Dared to take
risks
• It’s taped and
then sold or you
pay for it
You’re passively
involved
• Weak password,
your laptop or
phone is hacked
• Your webcam is
entertainment in
another country

14. www.derby.ac.uk/business
Bullying
Comments about
• Appearance (e.g. Hair colour or style, height)
• Race
• Religion
• Nationality
• Sexual orientation
• Being jealous

15. www.derby.ac.uk/business
Bullying
• Don’t enter into conversation
• Screengrab comments
• Report
• De-friend
www.standuptobullying.co.uk

16. www.derby.ac.uk/business
Tell the world when you are away?

17. www.derby.ac.uk/business
STAY SAFE
getsafeonline.org

18. www.derby.ac.uk/business
USE LINKEDIN TO FURTHER CAREERS

19. www.derby.ac.uk/business
3Ps of LinkedIn
PROFESSIONAL: It’s
a workspace and
communications
can be saved!
POLITE: Respond
to enquiries, even
if it’s a ‘no’
PROUD: Share your
achievements

20. www.derby.ac.uk/business
Build your profile

21. www.derby.ac.uk/business
Build your network
50
CONNECT WITH
CARE!
It’s not a Business
Card competition
Connect with some
classmates
Treat LinkedIn the
same way as you
would face to face
networking

22. www.derby.ac.uk/business
Demonstrate expertise and skills

23. www.derby.ac.uk/business
Know the 3Is
INVITATIONS can be
sent to anyone you
know
INTRODUCTIONS can be
sent through one of
your connections to a
2nd or 3rd LinkedIn
member
INMAILS are private
messages that allow you
to contact any LinkedIn
member

24. www.derby.ac.uk/business
Use the templates
• There are templates to make connections, get
introduced, manage groups, send congratulations
• Personalise all templates
• Change the subject headings as well as the content
• No spell check in LinkedIn – Use WORD to prepare
your content

25. www.derby.ac.uk/business
Other ways to use LinkedIn
Check out people
you are going to
meet
Make
recommendations
Professional
networking
Identify target
placement
companies and
follow them

26. www.derby.ac.uk/business
uk.linkedin.com/in/annmariehanlon
@AnnmarieHanlon
Thank you!