The document introduces Robin Neven, an intern at Liander working on improving participant acquisition and retention in energy saving pilot projects. It outlines the problem statements and research questions around how to improve acquisition rates, retention rates, and success rates. It proposes examining reward systems, communication methods, motivation factors, and gathering data from past pilots and participants to develop recommendations.

3. The issue in its core defined by Liander 16 March 2011

5. Focus of the Research 16 March 2011 Possible basis for Conceptual Model

11. 16 March 2011 Luleå LL Helsinki LL Lisbon LL Amsterdam LL Vitória LL LL Cross-border Benchmark Liander has many pilots from which experiences can be gained, but considering APOLLON, focus will be Amsterdam Smart City (ASC): The Pilots (I)

12. 16 March 2011 Other Liander pilots to gain information/experiences from, are in four focus areas: The Pilots (II) Which to actually be researched? At least individual as well as office. All focus areas/all pilots? What do you think?

14. Thank you for your attention! Questions? Remarks? [email_address]

17. Future projects involve effective energy management and focus on user retention 16 March 2011 Idea Set up Experiment Future projects Today Evaluation Focus on User Upgrade setup Energy management pilot

18. 16 March 2011 Employees were informed about the pilot to create energy awareness, with limited results Commu- nication Response On location E-mail & Flyers Live data on Intranet Reference vs. experiment “ Interesting, but complicated!” “ Can employees get this system at home?” “ The bathroom light is often on; perhaps we can apply the energy management system there?” “ So the new switch does work!” “ Will I be able to get coffee when I’m working late?”