1. SUN TZU – THE ART OF WAR
Let’s strategize

2. WHOISSUNTZU?
He is a Chinese Military General
Before hiring Sun Tzu, the King of Wu tested Sun Tzu's skills by
commanding him to train 180 of concubines (King’s mistress)
into soldiers.
Sun Tzu divided them into two companies, appointing the two
concubines most favored by the king as the company
commanders.
When Sun Tzu first ordered the concubines to face right, they
giggled.

3. WHOISSUNTZU?
In response, Sun Tzu said that the general, in this case himself, was
responsible for ensuring that soldiers understood the commands given to
them.
Then, he reiterated the command, and again the concubines giggled.
Sun Tzu then ordered the execution of the king's two favored
concubines, to the king's protests.

4. WHOISSUNTZU?
He explained that if the general's soldiers understood their commands
but did not obey, it was the fault of the officers.
Sun Tzu also said that, once a general was appointed, it was his duty to
carry out his mission, even if the king protested.
After both concubines were killed, new officers were chosen to replace
them. Afterwards, both companies, now well aware of the costs of
further frivolity, performed their maneuvers flawlessly.
HIS STRATEGY HAS THEN BEEN PUBLISHED AND SOLD MILLIONS OF
COPIES AND MANY AUTHORS KEPT WRITING ABOUT HIS STRATEGY

5. SO WHY IS ART OF WAR
IMPORTANT?

6. Business – Strategic planning tips to help you prevail
against competitors.
Sports – Advice on the right tactics in a given situation.
Relationships – Ways to plan and accommodate for the
people around you.
Leadership – Important guidance on what to do and, just
as importantly, what not to do when you are in charge.

7. THE MORAL LAW
• Follow the ruler regardless of
their lives or dangers
HEAVEN
• Day & night, cold & Heat, times
and season
EARTH
• Great & Small, danger &
security, the chances of life &
Death
THE COMMANDER
• Wisdom, courage and strictness
Method & Discipline
• Direction and marshalling of
army into right direction
MORAL
LAW
HEAVEN
EARTH
THE
COMMANDER
METHOD &
DISCIPLINE

8. SUN TZU’s 6 PRINCIPLES

9. • Achieving objective without destroying it.
“ Generally in war it is best to
take the state intact to ruin it
is inferior to this” SUN TZU
WIN ALL
WITHOUT
FIGHTING

10. • Since the goal of your business is to survive
& prosper, you must capture the market but
you must do in a way that your market is
not destroy in the process. A company could
do this in several ways; subtle, in direct and
low-key approach that will not draw
competitor’s attention.
• Do not do a price war. Eg: TM & Wimax,
what happened now? WIMAX went quieter
these days? No more catchy ads?
WIN ALL
WITHOUT
FIGHTING

11. • Focus on competitor’s
weakness which maximizes
your gains while minimizing
the use of resources, this will
then yield profits.
• Do not over confident with
your strength.
AVOID
STRENGTH &
ATTACK THE
WEAKNESS

12. • Determine the enemy’s plan
first then you will know which
strategy will be successful
• To find and exploit your
competitor’s weakness requires
a deep understanding of their
executive strategies,
understand overall competitive
& industry trends occurring
around you in which you will
battle.
• Conceal your strategy and keep
your plans secret
DECEPTION
&
FOREKNOW
LEDGE

13. • Take advantage of your
competitors un-
preparedness, travel by
unexpected routes to strike
them.
• Reducing the time it takes for
decision making. Servicing
customers are critical.
• Think through to understand
potential competitive
reaction to your attacks
SPEED &
PREPARATION

14. • Shaping your competition
means changing the rules of
the game and making the
competition conform to your
desire and your action.
• But how? By controlling the
key strategic points in your
industry where you will be
able to call the tune to which
your competitor dance.
Eg: Airasia
SHAPING THE
OPPONENTS

15. • A Leader should be wise,
sincere, humane, courageous
and strict.
• Leaders must also always be
first in the toils & fatigues of
the army
• Treat them well they will
produce results.
CHARACTER
BASED
LEADERSHIP

16. •4 STEPS OF
ADVANCE
CYCLE
Advance
cycle
INFORMATION
Focus
Action
Position

17. 4 STEPS OF
ADVANCE
CYCLE -
INFORMATION
Listen to uncover new
opportunities
Fill In the map of your
situation and focus to
study the map to
discover the best
opportunity for
changing your position
Advance
cycle
INFORMATION

18. •4 STEPS OF
ADVANCE
CYCLE –
FOCUS
Target a specific way
to advance your
position by filtering
the unnecessary
activities
Advance
cycle
Focus

19. •4 STEPS OF
ADVANCE
CYCLE
Action is like driving
out to that
destination, every
action is unique. You
must proceed with
your own risk
Advance
cycleAction

20. •4 STEPS OF
ADVANCE
CYCLE
Everytime you
advance in your
position, you change
your position.Success
means making your
advance pay off, This
requires the final step
of claiming your new
position.
Advance
cycle
Position