This document introduces cyber public relations and how technology has influenced the field. It discusses how PR transitioned from Web 1.0 tactics like corporate websites and email blasts to more modern tactics in Web 2.0 like social media, viral marketing, and search engine optimization. The goal of new PR, called PR 2.0, is to understand target communities and engage them in conversations rather than simply marketing directly to them. Geosocial networking is also referenced as an emerging tactic.

1. Introduction to
Cyber PR
Joanne Tjahyana, S.Kom, MMM – Communication Technology Development Class

2. Cyber PR
Internal
External
The new rules of public
relation that use internet as
the medium
The Public

3. Web 1.0
• Corporate Website
• E – Newsletter
• E – Blast / Direct Email
• E – News Release / News Wire
• E – Business Card / Signatures
• Auto responders
Technology Influences

4. • Viral Marketing
• Search Engine Optimization
• Social Media
Web 2.0
Technology Influences
Groundswell
PR 2.0
New PR’s goal is to
understand
the communities of people
we want to reach and how to
engage them in conversations
without marketing at them.
(Solis and Breakenridge, 2011)

5. GEOSOCIAL
NETWORKING

7. References
Onggo, Bob (2004) Cyber Public Relations. Jakarta: PT Elex Media Komputindo.
FT Press Delivers (2011) Powerful Social Media, Branding, PR Practices (Collection). New
Jersey: Pearson Education, Inc.
Scott, David (2010) The New Rules of Marketing and PR.