1. JANUARY 2013
MACHETEGROUP

2. Machete Group has deep
entrepreneurial & operational
experience in sports,
entertainment and media.
EXPERIENCE

3. – Machete Group Overview
– Market Opportunity
– Discussion Question
– Business Design and Planning
– Next Steps
AGENDA

4. • Dominant market position
• Event-driven business model with PPV sales
providing primary source of revenue
• Supplemented by arena ticket sales, merchandise
sales, corporate sponsorship
and advertising, and, most recently, national
broadcast rights fees
MARKETUFC is a +$1 billion enterprise

5. Households that communicate mostly or entirely in Spanish,
combat sports are second to soccer and in English-speaking
Hispanic households, combat sports trail only soccer and the NFL.
MARKETHispanic Americans love martial arts
“
”Source: ESPN

6. MARKETMedia companies are piling into the Hispanic market
• $1.2 trillion in spending power
• Hispanic population is “52 million strong” and “growing at a
dramatic rate towards ethnic plurality”
• Telenovelas account for 23 of top 25 primetime shows
watched by Hispanic audiences
• Latino households index higher on ownership of video and
Internet-enabled cell phones and time consuming video on
the Internet and mobile phones, lower on DVR usage and
program time-shifting

7. HOW WE COULD HELPMarket opportunity assessment
– Analysis of MMA and Hispanic sports landscape
– Identification of potential competitors and compliments
– Market opportunity sizing
– Target consumer research and profile

8. HOW WE COULD HELPSports product and branding
– Requirements for “authenticity” and relevancy
– Consumer brand DNA, identity, and positioning
(tone, look and feel)
– Fighter relations program

9. HOW WE COULD HELPSponsorship and sports marketing sales strategy
– B2B and sports industry product positioning
– Identification of possible third-party agency solution
Event strategy
– Domestic and international schedules
– Identification of host venues
– Template for general agreement terms

10. NEXT STEPSAgree on scope of work
Agree on timeline for
completion
Agree on compensation

11. MACHETEGROUP